O slideshow foi denunciado.
Utilizamos seu perfil e dados de atividades no LinkedIn para personalizar e exibir anúncios mais relevantes. Altere suas preferências de anúncios quando desejar.

2016 State of Marketing

8.796 visualizações

Publicada em

For the third annual "State of Marketing" report, Salesforce Research surveyed nearly 4,000 marketing leaders worldwide to discover:
- Overall trends changing the role of marketing
- How high-performing marketing teams approach marketing intelligence and customer experience
- Key insights on primary digital marketing channels

Download the full report at http://salesforce.com/stateofmarketing

Publicada em: Marketing
  • Seja o primeiro a comentar

2016 State of Marketing

  1. 1. Forward-Looking Statements Statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
  2. 2. About This Report
  3. 3. About This Report
  4. 4. To download the full report, click here. This presentation includes topline findings from the 2016 “State of Marketing” report. For data related to specific channels and a deep dive into the findings, please download the full report using the link below.
  5. 5. Customer engagement is a top priority for marketers this year.
  6. 6. “This is truly the most remarkable time to be a marketer. The way that a customer engages gives a brand the opportunity to know potentially what they want before they even ask for it. Because of the real-time nature of data, you can make a huge impact very quickly.” — Glen Hartman, Accenture Interactive Global Lead Digital Marketing* * Salesforce Marketing Cloud customer success video, September 2015
  7. 7. 88% of top marketers say a customer journey strategy is critical to the success of their overall marketing.
  8. 8. We asked marketing leaders to what extent they agreed with the following statements about the customer journey.
  9. 9. “Marketing keeps evolving, because customers demand it. Whether you’re running an onboarding campaign or re-engaging with longtime advocates, customers always want to feel known and uniquely recognized. Customers have never liked feeling like a faceless number, but today’s customer unequivocally expects more. It takes a genuine intention to truly understand your customer, a commitment to marketing intelligence and relentless dedication to true personalization, to deliver on that expectation.” — Maggie Lang, Senior Director, Marketing
  10. 10. We asked marketing leaders to rate their team’s ability to collaborate across business units. 63% of high performers say they are excellent at collaborating with other business units – bringing together marketing, sales, service, IT, and other executives.
  11. 11. We asked marketing leaders the extent to which they agreed their team was able to integrate business systems to create a single view of the customer. 64% of high performers say they are excellent at creating a single view of the customer.
  12. 12. We asked marketing leaders to rate their team’s ability to create personalized omni-channel customer experiences across all business units.
  13. 13. 63% of all marketers say they will increase spending on marketing tools and technology over the next two years.
  14. 14. “With the new eCRM technology and tools available to companies today, it's easier for marketers to focus on one of the most important aspects of the business — the customer. We can now begin to provide an eCRM customer experience that's in line with what the customer wants.” — Bernie Fussenegger, Director, Digital Marketing
  15. 15. On average, top marketing teams use more than twice the number of tools and technologies that underperforming marketing teams use.2x
  16. 16. We asked marketing leaders to what extent they were using various marketing tools and technologies.
  17. 17. of top marketing teams have the executive team’s complete commitment to their marketing strategy.83%
  18. 18. We asked marketing leaders to what extent they were planning to increase their budgets.
  19. 19. To download the full report, click here. This presentation includes topline findings from the 2016 “State of Marketing” report. For data related to specific channels and a deep dive into the findings, please download the full report using the link below.

×