1. CORPORATE PRESENTATION
FOR
PROSPECTIVE CANDIDATES
www.chocolateandchocolate.com
COME ALONG AND “MELT” FOR IT!!!
2. THE HISTORY OF “CHOCOLATE
FONDUE”
• Fondue originated in Switzerland in the 18th century. The original version
consists of cheese melted with wine and flour, which is served in a communal
“caquelon”. Guests use long forks to dip pieces of bread into the cheese. The dessert
version of this dish, chocolate fondue, began to gain popularity in the 1960s and
1970s.
• Americans first enjoyed fondue of the Swiss variety, which is the classic cheese
fondue served with crusty bread. The French name fondue is derived from the verb
"fondre," which means "to melt" or "to dissolve." In the 1950s, Swiss cheese fondue
became extremely popular in the United States, giving rise to "fondue parties" and
the making and selling of fondue pots, plates, and cooking serving utensils. The
popularity of fondue inspired variations on this basic recipe and that is where
the history of chocolate fondue begins.
• The exact origin of chocolate fondue is not known. Credit has been given to
Chef Konrad Elgi of New York's Chalet Swiss restaurant who, in 1952, created
the bourguignon variation of fondue (beef cubes cooked in hot oil) and, in 1964, it is
said that he subsequently developed the chocolate variation as a dessert fondue.
Credit has also been given to the Madison Avenue marketing efforts on behalf of
Toblerone Swiss Chocolate in the 1950s. The Mayans could also claim credit for
inventing chocolate fondue, since chocolate was first served in their pots as a
thick, dense drink over 2,500 years ago.
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3. THE COMPANY
•
”CHOCOLATE & CHOCOLATE” was founded in 2010 bringing to the market the
unique and pioneer chocolate wheels system and a new product: the “ Chocolate
Fondue on the Go”.
• A solid franchise system created and focused in giving to the world the flavor of high
quality melted chocolate, blended with the freshest fruits ; healthy food is the “name
of the game”, nowadays considered the fastest growing food segment in the
international markets.
• Our “state of the art” kiosks will be located in the main Malls across the world,
bringing to the market a unique and delicious treat, served in a “fast food” way.
• The CHOCOLATE & CHOCOLATE franchise system offers state of the art
equipments, constant know-how development and supporting services for all it’s
future Network around the world.
• The CHOCOLATE & CHOCOLATE team professionals bring with them the
experience of more than 15 years in the Food and Franchising Industry.
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4. THE CONCEPT BEHIND
SUCCESS!!!
• Imagine a cascade of chocolate pouring over fresh fruit - the appealing aroma of
refined chocolate fondue filling the air and enticing your senses...
• This dream is now a reality with CHOCOLATE & CHOCOLATE , a franchise
business opportunity now available around the world market that will have
chocolate lovers asking for more…. And “melting” for becoming part of he C&C
network!!!
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5. THE OPPORTUNITY
• CHOCOLATE & CHOCOLATE is a chocolate fondue company that offers an
irresistible product through a proven business concept. CHOCOLATE &
CHOCOLATE's exquisite fondue is attracting chocolate lovers and potential
investors everywhere. Now ready for the world market, we offer an unsurpassed
opportunity.
• Chocolate is one of the fastest growing dessert franchise concepts in the
Franchise Industry .
• Join C&C now while prime locations are still available.
•
• Kiosk is turnkey installed and ready to operate .
• A new concept malls are hungry for.
•
• Become part of the $1.5 billion gourmet chocolate industry that's rate of growth
is faster than specialty coffee.
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6. THE ADVANTAGES
• State-of-the-art kiosk ( 10 m2)
• We have established relationships with some of the leading malls developers
for prime locations
• Assistance in negotiating the lease for the location
• Advertising campaign development to create brand awareness & recognition at
the point of sale
• Operational training for franchisee and employees
• Assistance in quality control aiming at uniformity of the franchise operational
standards
• Assistance in choosing suppliers that meet our quality standards
• User friendly management software and tech support
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7. THE BUSINESS FORMATS
THE KIOSKS
• C&C franchises operate from state-of-the-art kiosks, which feature the famous chocolate-
spinning wheels custom designed by C&C! This main feature displays a cascading flow of
chocolate rotating on four spinning wheels behind a glass window.
• Our innovative kiosk system, designed for retail malls, is made to ensure maximum
profitability in prime locations.
• This main effect allows consumers to see and smell the process of pouring chocolate over
fresh fruit leading them into impulsive buying. Our kiosks have been designed to provide a
very powerful sensorial marketing tool , which will become the ground of
success for our franchisees.
• Additional business formats* are under “laboratory” development at this stage; we
strongly believe that different market approaches will bring added value to our share
holders and mostly to our Franchisees.
• * STORE
• STORE IN STORE
• EVENT MODULE
• INDOOR KIOSKS
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• MOBILE UNITS
9. The “CHOCOLATE & CHOCOLATE”
BUSINESS
• Our state of the art products and our constant support to our franchisees are the
most important areas of concern for “CHOCOLATE & CHOCOLATE”.
• This will be the reason behind the success of our franchised network and for a
high ROI * for any entrepreneur wishing to adhere to our system.
* ROI: Return on Investment
• One of the lowest investment concepts in the food business segment; simple and
neat operational methods and very easy to implement and set up.
• The combination of the right location and “CHOCOLATE & CHOCOLATE’s”
innovative products generate immediately high traffic consumer flows and high
sales levels, whilst other franchised concepts have to go through the normal
maturation process.
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10. THE PRODUCT MIX
• More than 200 possible Fondue combinations
• 4 kinds of chocolate: Milk, Dark, White and Diet
• Several different amazing toppings ( Chestnut, colored sprinkles, cream, syrup,etc)
• 9 different kinds of fruits
• Take away boxes
• Fruit and chocolate Skewers
• Standard and Special Hot/Cold Coffee and Chocolate Drinks/Beverages
• Smoothies
• Waffles
• Possibility to include local special products, depending on Country/Region of operation
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11. MENU FEATURES
• FONDUES
• SKEWERS
• WAFFLES
• ICE CREAM
• CHOCOLATE SHAKES
• SPECIAL COLD/HOT COFFEE AND CHOCOLATE BEVERAGES
• CHOCOLATE SPECIALTIES
• TAKE AWAY BOXES
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12. THE INGREDIENTS
THE CHOCOLATE
DARK CHOCOLATE MILK CHOCOLATE WHITE CHOCOLATE
DIET CHOCOLATE
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13. THE INGREDIENTS
THE CHOCOLATE
• Milk Chocolate - great nutritious and energetic value, quick metabolization and
great digestability. Balanced, produced with the association of cocoa, milk and sugar.
It contains sugar, protein, albumin, globulin, casein, mineral salts, vitamins, butter
(natural fat), cafein and theobromine
• Dark Chocolate – it contains flavonoids (antioxidant) that retards the damages to
the body cells. It is good for blood circulation. Cocoa butter, present in chocolate,
is considered a good kind of fat, because it doesn’t raise the blood cholesterol levels.
• Diet Milk Chocolate – it doesn’t contain sugar. It contains lactose deriving from
natural presence in powder milk and only 0,18% sacarosis also from natural presence
in raw material.
• Not recommended for a low calorie diet. Nutritionist or doctor orientation is advisable
to control the amount consumed.
• This product can present laxative effects when ingested in excess. It is not advisable
to consume over 100g per day.
• * C&C’s Diet Fondue contains 65g of chocolate. Only chocolate is diet; the other side
orders are not.
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14. THE INGREDIENTS
THE CHOCOLATE
• DEEP DARK CHOCOLATE SECRETS
• Is dark chocolate too good to be true? You probably have heard that dark chocolate is good
for your health, but is it true? Yes it is. Here are some dark chocolate facts that you will be
happy to read. We consider them to be "deep dark chocolate secrets." You don't have to keep
these secrets, but be careful. If you tell your friends they may dig into your supply of dark
chocolate!
• Dark chocolate helps prevent heart disease.
• Dark chocolate can contribute to lowering your blood pressure.
• Dark chocolate can help in prevention of cancer due to a high level of
flavonoids/antioxidants - a higher level than wine, berries, and green tea.
• Dark chocolate is a valid source of iron, magnesium, phosphorus, potassium.
• Dark chocolate helps to generate seratonin in the brain, creating a healthy "feel good"
sensation.
• Dark chocolate does not cause acne or "zits." the milk content of other chocolates can cause
acne, but not dark chocolate.
• Dark chocolate is less likely to cause cavities than other candy because it melts more quickly in
the mouth and the cocoa butter actually protects the teeth.
• Dark chocolate flavonoids can help with your blood circulation in the same way that aspirin
helps to reduce the likelihood of a blood clot.
• Sources: www.chocolate.com
• Harvard Men’s HEalth Watch
• http://www.dark-chocolate-antioxidant.com/
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15. THE INGREDIENTS
THE CHOCOLATE
• White Chocolate
• Yes, it's chocolate but just barely. It's all about the cocoa butter. Cocoa butter is
a major component of the cocoa bean. The cocoa bean is the source of chocolate.
So it's chocolate. It just doesn't have any cocoa solids (chocolate liquor) in it.
• It's white because it lacks cocoa and no coloring can be added to it.
• FDA regulations require that white chocolate contain:
• At least 20% cocoa butter by weight
• At least 14% total milk solids by weight
• Not more than 55% nutritive carbohydrate sweetener (sugar) by weight
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17. THE INGREDIENTS
THE FRUITS
• Fresh, nutritive and healthy fruits
• Low calorie, excelent vitamin C source, many unsolvable fibers, rich in pectin and
other solvable fibers (combats cholesterol).
• It contains bioflavonoids, like anthocyanin and ellagic acid, substances that helps
prevent some kinds of cancer
• Good for the heart, because it contains flavonoids (black or rosé grapes) that avoid
the oxidation of the bad cholesterol, LDL or low density lipoproteins, that leads to the
formation of fat plates in the artery walls. It estimulates kidney and digestive
functions, because it accelerates the methabolism, eliminating uric acid, that causes
fatigue. It helps reestablish the acid-alkaline balance in the organism, necessary for a
constant and lasting energy supply. It combats the free radicals that leads to
diseases and aging.
• Due to its high potassium concentration, it contributes to adequate muscle function.
Therefore, it helps avoid cramps, muscle fatigue and heartbeat alteration. It also
helps avoid stomach acidity and control diarrhea. The fruit also increases the
serotonin* levels in the neuron conections.
• *Substance that helps generate the well-being feeling. That is one of the reasons why
banana is used in depression treatment.
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18. THE INGREDIENTS
THE FRUITS
• It helps improve the intestinal movements. It contributes to the liquid balance in
the body due to the potassium. Its main value is in its high vitamin level, especially
vitamin A and also vitamin B1, B2 e B5. These are the best substances to fight free
radicals, which avoids premature aging. Its high vitamin A level makes the fruit an
excellent antioxidant.
• The consumption is recommended in case of bronchitis and scurvy, cleansing
the blood.
• It helps control the cholesterol levels in the blood and eases meat digestion
• Rich in fibers, it is important for a well functioning intestin. It also contains a high
level of mineral salts and vitamins.
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19. FRANCHISING
WHY CHOCOLATE & CHOCOLATE FRANCHISING???
At the heart of our success is our high-quality, made-from-scratch
FONDUES and SKEWERS menu. Our customers love our products and
our franchisees love the fact that there is a broader opportunity associated
with serving all three day parts.
We build our business and reputation on the principles of franchise
cooperation and support, and over the course of our future growth, we've
found it to be an invaluable component in our franchisee’s network
success.
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20. FRANCHISING
THE SUPPORT WE GIVE
The Chocolate & Chocolate Marketing Team assists and advises our
franchisees every step of the way - from opening locations to successful
marketing, advertising and community relations.
The experienced professionals at C&C have spent years in the food
industry and are experts in helping our franchisees get the most out of their
marketing plans.
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21. FRANCHISING
BEFORE YOUR DOORS OPEN:
• We'll provide assistance with supplying Point of Purchase (POP) materials
for menu boards, signage and materials to help build community
awareness. Assistance is also provided through our Mkt Dept., providing
immediate help in designing and ordering marketing materials, as well as
planning your marketing campaigns.
• C&C's public relations people are available to help you get the word out
about your new kiosk openings and establish your name in the community.
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22. FRANCHISING
AFTER YOU OPEN:
Our support goes the distance. With our combined marketing expertise within
our department, we're there when you need us with advice and assistance.
Upcoming promotions are communicated in advance. A library of programs
and materials are also available to you.
PURCHASING RAW MATERIALS and PRODUCTS
If you ever have any problems or questions, a Franchise Business Consultant or
our Purchasing Department is available to address your issues.
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23. FRANCHISING
SOMETHING FOR EVERY TASTE.
• Chocolate & Chocolate has the most loyal customers in the dessert franchise
category.
• We won them over by offering a superior menu that features unique "made
from scratch" recipes and products. Our Research and Development team is
constantly evaluating our current products and suppliers, as well as testing out
new menu items, to ensure that we offer the best to our customers and
franchisees while staying in touch with the ever-changing tastes of consumers.
• Our team develops "in and out" menu items, products that follow new food
trends and seasonal favourites.
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24. FRANCHISING
SUPPORT THAT’S BEEN PERFECTED OVER TIME.
With a large experience level in the food business, our team of Franchise
Business Consultants are there to help. Your Franchise Business Consultant
will also serve as your contact to other support areas, including marketing,
purchasing, training, research and development, and real estate and
construction.
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25. FRANCHISING
A C&C FRANCHISEE CAN EXPECT TO RECEIVE SUPPORT AND ADVICE IN
THE FOLLOWING ASPECTS:
• Real Estate / Site Selection
• Equipment Selection
• Purchasing
• Management Training
• Marketing & Advertising
• Menu & Signage
• POS Systems
• Point of Purchase Materials
• Research & Development
• Ongoing Kiosk Operations
• Local Kiosk Marketing
• Public Relations Assistance
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26. F.A.Q.’S
How do I apply to become a C&C Franchisee?
You can start the process by completing the short form displayed in our website or
feel free to contact our franchise development department at :
sales@chocolateandchocolate.com or franchising@chocolateandchocolate.com
What are the general requirements for a potential C&C
Franchisee?
C&C is actively seeking highly qualified individuals to become Master Franchisees.
Previous restaurant experience is preferred and recommended but is not
mandatory. We will take into consideration prior business experience, financial
qualifications, motivation and a track record of personal success as important
factors in our evaluation process. Because we want our Franchisees to succeed, we
offer and require all Franchisees to complete a comprehensive training program.
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27. F.A.Q.’S
HOW MUCH TRAINING IS REQUIRED?
• C&C proven training program has been key in helping us become one
of the premier dessert franchises.
• Because we are absolutely fanatical about our food and the people
who love our food, we require that you and/or your staff take a
minimum of 4/5 days of training prior to opening your first kiosk/unit
WHAT ARE THE FINANCIAL REQUIREMENTS FOR A
C&C MASTER FRANCHISEE?
• Prospective Master Franchisees (Regional or National) will need a
minimum collective net worth ranging from US$ 100.000 to US$
350.000* (varies from country to country or region to region).
* Includes Pilot unit – somes exclusions apply
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28. F.A.Q.’S
WHAT MARKETS ARE AVAILABLE FOR NEW
FRANCHISES?
Currently, there are considerable market opportunities all over the world. WE
ARE SEEKING MASTER FRANCHISE OR AREA DEVELOPPER PROSPECTIVE
FRANCHISEES. For more details please contact our International Expansion
Dept. at:
EMAIL: sales@chocolateandchocolate.com
SKYPE: georges5
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29. F.A.Q.’S
CAN I OPEN MORE THAN ONE LOCATION?
C&C is actively seeking Multi unit operators as well as perspective Master
Franchisees with the experience and financial resources to become a multi-unit
operator.
ARE THERE DIFFERENT TYPES OF C&C
OPERATING UNITS???
Presently C&C runs 1 type of kiosk: 10 Sqm.
We are currently designing new business formats to expand our network
and offer different business opportunities to prospective candidates.
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30. F.A.Q.’S
HOW MUCH ONGOING SUPPORT WILL I RECEIVE?
• With a large experience in the food business, C&C knows that ongoing support
is critical to the success of your kiosk operations. Our experienced team will
help/guide you every step of the way through:
• Operations
• Marketing & Advertising
• Training & Personnel Development
• Procurement & Distribution
• Research & Development
• Real Estate
• Equipment Decision
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31. F.A.Q.’S
DO YOU OFFER SITE SELECTION SERVICES???
C&C offers consultation and assistance with site selection. Eventually you will
need to retain the services of a local real estate professional to help identify
quality sites, at which point we will assist you in choosing the site(s) we would
recommend.
DOES C&C OFFER FINANCING???
At this time, C&C does not offer financing for prospective
Franchisees. You must have the financial capacity to develop a
C&C Territory and kiosk.
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32. F.A.Q.’S
• HOW LONG IS THE TERM OF A C&C FRANCHISE
AGREEMENT???
• The franchise term is twenty (20) years. ( 5+5+5+5)
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