Media newsroom are undermanned and no longer have the resources to produce in depth stories. Brands can earn media by collaborating with the media and helping them to produce great news stories.

1. Working with the Media:
How to Increase Your Earned Media
Mentions

2. Think like a publisher!

3. What Does the Media Want?

4. Images
We live in the age of the
“camera in everyone’s pocket”

5. Phase One: Image Explosion

10. Train Your Team
• Visual content
• Images – iphone, smartphone, iPad, apps
• Infographics
• Video – phone, camera, iPad, edit, distribute
• SEO - for images and video

11. Video Increases Social Media Engagement
• Socially-referred video starts have much
higher completion rates.
• Users are more than twice as likely to
comment, share or like video content than
non-video content.
• Adobe study 2013

12. Shrinking Newsrooms
• Newspaper newsroom cutbacks in 2012 put the
industry down 30% since 2000 and below 40,000
full-time professional employees for the first time
since 1978.
• The news industry is undermanned and
unprepared to uncover stories, dig deep into
emerging ones or to question information put
into its hands.
Pew State of the Media 2013

13. A PR Opportunity
• Journalists and bloggers say that they rely
more on outside content than ever before.
• Tell your story visually - produce and pitch
visual material that enhances and extends the
story.
• Pitch the idea of a collaborative piece that you
can work on with the news outlet.
• Provide experts, research and visuals.

25. Images with embed codes

26. Video with Embed Codes

27. • Put in on your website in your newsroom
or news page
• SEO the news pages
• Promote the story (DLVR.it)
• Use a wire service
Distribution Online

28. Average Wire Service fees
– PR Web $80 - $369 with visuals
– Businesswire $380 + visuals
– Marketwire $500 + $75 for video
– PR Newswire $1500 with video

29. Built by journalists for journalists
Now available to businesses/PR
No extra charge for visuals
Add images, video, graphics, maps,
slides, forms
Excellent SEO features
$149.95 a month for 20 releases – no charge for
visuals
Introducing Newswire

35. Newswire Special Offer
http://www.newswirehelp.net/new_member/

36. sally@meritusmedia.com
@sallyfalkow
Facebook: SallyFalkowDigitalPR
626 296 6218
Questions