TAFE we believe that tractors are not mere machines, they are trusted friends and allies, who maximise farm output, improve income and living conditions
2. Hist o ry
Tractors and Farm Equipment Limited (TAFE) is an Indian tractor manufacturer incorporated in 1960 at
Chennai, The third-largest tractor manufacturer in the world and the second largest in India by volumes,
TAFE wields about 25% market share of the Indian tractor industry with a sale of over 150,000 tractors
(domestic and international) annually.
TAFE has had a partnership with AGCO Corporation and the Massey Ferguson brand for over 55
years. TAFE has a distribution network of over 1000 dealers which sells its four tractor brands –
Massey Ferguson,
TAFE, IMT and Eicher. Besides tractors, TAFE and its subsidiaries have business interests in areas such as
farm-machinery, diesel engines and gensets, engineering plastics, gears and transmission components,
batteries, hydraulic pumps and cylinders, passenger vehicle franchises and plantations.
From just one tractor model in 1961, TAFE today is a mass-manufacturer with an extensive product range.
3. VISION OF TAFE
"To us in TAFE, Excellence is not something that we engineer, inspect and input into our
tractors. It is an innate desire to attain the best that comes from within each of us. It defines
our lives at work and at home and ripples out into the world around us"
4. TAFE CORE
VALUES
TAFE's core values define our beliefs, principles and
practices. It outlines the conduct of business in our
everyday lives, dictates our overarching vision and
corporate strategy.
The new core values logo is a symbolic depiction of
progress, energy and integrity. It vividly portrays the
value sets practiced within the organization.
The outer wheel indicates enduring progress and the
inner chakra infuses whorls of energy that permeate
the entire organization. The inner white space
attributes justice and fairness, the perfect canvas for
inscribing our values.
6. TAFE TRACTOR
TAFE range of tractors for the export markets, is tough, durable and efficient. With an established presence
in Africa, Sri Lanka, Bangladesh and parts of Europe, the robust utility tractors from TAFE are known for their
dependability and relevantly optimized technology.The TAFE tractors have proven their mettle in working
with vivid soil conditions and for a wide range of applications to cultivate various geographies around the
world.
Built to the taste of the land, a TAFE tractor is synonymous to toughness and stands for high standards of
precision build quality, housing the expertise of TAFE acquired over decades of its being.
7. HARVESTERS
Harvesters are one of the most valuable pieces of machinery used by farmers globally. Performing a
combination of functions, harvesters are impressive, not only because of the amount of time and physical
effort they save, but also because of the minimal residue they leave behind.
With great emphasis on quality, TAFE’s combine harvesters are field-tested to ensure high efficiency, a
greater range of visibility and operator comfort.
8. IMPLEMENTS
TAFE has been collaborating with world technology leaders to establish its Applications Business Unit (ABU) to
efficiently answer the emerging needs of the global farming community. Offering a range of implements and
accessories for various agricultural applications like land preparation, planting, harvesting, post harvest handling,
around the farm operations and storage, the TAFE ABU has perhaps the most sophisticated and comprehensive
assortment of implements that cater to almost every farm mechanization need of every farmer.
9. AGRO ENGINES
Marketed under the Eicher Engines brand, Agro Engines manufactures superior quality diesel engines in
the range 12 – 46 hp. These engines are robust, low maintenance, fuel efficient and serve as an
additional source of revenue to farmers and our rural customers. All the engines in this segment are air-
cooled, and can run for long durations at high ambient temperatures, thereby increasing the productivity
and profits of the customer. Agro Engines have no need for a coolant and are almost completely
maintenance free since there is no radiator, water pump, or thermostat valve, bypassing the usual
problems of leakages and radiator choking.