Liminal presents a brilliant opportunity to showcase your data in a highly immersive way. Data drives the world, so it's better to have the best seat in the house (VR) while narrating the story of Data.
1. CONTENT
1. Data insights through VR
storytelling
2. Disrupt traditional sales strategy
through VR - Case Study
2. 1. DATA INSIGHTS THROUGH
VR STORYTELLING
Current methods for data presentation
Presentations Infographics 2D video
We create an experience where the depth of storytelling and
scale of a report is fused together in VR. It helps create a
strong impact while the viewer is immersed in the experience.
The objective is to allow the users to derive deeper insights
from their big data reports. By allowing a user to engage with
data in an immersive environment, we ensure maximum
utilisation of knowledge.
How we innovate
Virtual Reality
3. -Page 5-
Storytelling in VR has fascinated many viewers with
it’s immersive experience. Studies show that the
current display tech can capture upto 20% of human
attention span while VR captures 95% of it.
A user will be able to absorb information better when
data is presented in form of a narrative. Especially, if
the narrative is driven by the user through interactivity,
making this the most efficient medium to convey data.
VR STORYTELLING
4. PRESENT YOUR DATA IN VR
Advantages of VR storytelling
1. Multi dimensional: VR could utilise as many as 10
dimensions to explain data sets
2. Flexibility: Showcase the change in data by
comparing one scenario to others as they happen
in real life.
3. Scaling: Co-relation between different data-sets is
required to obtain some specific value or
knowledge. This process is simplified through a VR
presentation.
4. Ease of delivery: Different deductions can be
derived from a single component such as a cube or
sphere. The ability to fuse large amounts of data in
a single entity makes it easy for the viewer to
comprehend.
5. USER APPLICATIONS:
• Improving the user’s perception of multi-dimensional
data. Something that seemed complicated and
confusing will now be interesting and instinctive.
• Trigger a long-term-memory by presenting data in story
mode while allowing the user to interact inside the
experience.
• Motion wearables increase the usability of data
visualisation by presenting different point-of-views of a
diagram in an exorbitant manner.
• Ability to co-relate different data sets easily to derive
specific information. Attain a deeper insight in shorter
duration as the viewer is present in the environment.
6. BUSINESS APPLICATIONS
Internal Communication:
Introduce employees to a new technology upgrade and
make them familiar with the concept.
Client Communication:
Summarise Big-Data science for clients through an
advanced engaging experience.
Client Marketing:
Create a unique product for the clients marketing
initiatives.
7. 2. DISRUPT TRADITIONAL MARKETING
STRATEGY THROUGH VR
Objective:
To create an VR experience for potential clients to visit HCL’s
innovation garage and understand different applications of
software defined infrastructure.
Case Study: VR implementation for HCL technologies
Deployment:
• Set-up in HCL’s customer experience zone to demonstrate
new advancements in software infrastructure.
• Launch VR applications on platforms like HTC Vive,
Android and website platforms. Each with unique feature
sets.
8. Features of the HCL VR experience:
• The user has the freedom to move and interact with
different technologies in data storage, mining and cloud
infrastructure.
• Immersive storytelling experience ensures that users
understand and choose a best fit for their IT infrastructure
requirements.
• A blend of live shoot, CG environment, interactivity, 3D
infographics to create a one-of a-kind experience in VR.
• With the target audience being the top management of all
corporates, the challenge was to communicate complex
technology in a crisp format.
