Leaflet Writing
BY SAIMA ABEDI

What is a Leaflet?
Leaflets are a type of open letter which is designed to
be handed out to the people, either by hand, by post,
inserted in local newspapers for distribution, to grab
their attention.

Why to Write a Leaflet?
To advertise a product
To provide information about important issues and
events
To draw attention to any organisation, cause or
event.
It spurs someone to take an action

Designing a Leaflet
STRUCTURAL FEATURES:
1) Title & a slogan
2) Introduction
3) Subheadings
4) Attractive illustrations and photographs
5) Include contact information, and where to get
further details

Title & Slogan
GET ATTENTION
Grab the reader’s attention
Start with a catchy heading, or Rhetorical questions
Catchy Slogans:
‘Saving your money every day.’
‘Every little helps!’
‘Try something new every day.’
Fancy a great holiday break?
Are you interested in
our maritime history?

Introduction
Write the history, mission or vision of the
organisation here.
Example:
The Humanitarian Reform Organisation
was introduced in 2008. It aims to make
humanitarian response more expected
and develop harmony among
humanitarians. The objective is also to
inculcate leadership qualities, improved
planning and enhanced accountability.

Subheadings
Give informative heading for different sections.
Sections provide information and facts about the topic.
BE LUCID:
Give a clear idea of what the reader is expected to do
Keep that idea in the reader's mind
Persuade the reader to take action.

Subheadings
BE PERSUASIVE:
1) Give a solution to the problem
2) Be specific, state the benefit clearly in the
leaflet
3) Use compelling language that makes Give-
people think away
4) Tell people why this event is good for and
them.
5) Be clear what the promotion is about,
offer:
stating what the event is, when and where Buy one,
it is taking place and how much it costs. If get one
it’s free, say so! free

Designing a Leaflet
GRAMMATICAL FEATURES:
1) A range of different tenses
They are usually written in the present tense, employing
emotive language and often using metaphors and
similes.
2) Simple and direct language
3) Use of positive words
4) Use of non- discriminatory language

Use Superlatives
Biggest, brightest, tastiest, creamiest,
freshest, quickest etc.
Use Imperative
‘Hurry up...’
‘Don’t miss this great offer...’
‘Don’t delay, buy today!’

Contact Information
Include contact information, and where to get
further details ( phone/ cell number, email address
etc)