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Content Leadership Forum: How to Be an Effective Tech Comm Intrapreneur

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Content Leadership Forum: How to Be an Effective Tech Comm Intrapreneur

Discover how adopting an “intrapreneurial" mindset can help you sell the value of innovative ideas, new approaches, and improvements in technology.

Presented by:
Barry Saiff - Founder and CEO, Saiff Solutions, Inc.
Dave Wilks - Senior Technical Writer, Cloud Elements

Discover how adopting an “intrapreneurial" mindset can help you sell the value of innovative ideas, new approaches, and improvements in technology.

Presented by:
Barry Saiff - Founder and CEO, Saiff Solutions, Inc.
Dave Wilks - Senior Technical Writer, Cloud Elements

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Content Leadership Forum: How to Be an Effective Tech Comm Intrapreneur

  1. 1. Vision Where are your content teams located? A. North America and/or Europe only B. Asia, plus North America and/or Europe C. Asia plus another continent D. Asia only E. Other What is your role? A. Documentation Manager / Leader B. Technical Writer C. Engineering Manager / Leader D. Product Management / Marketing E. Other Quick Poll
  2. 2. Vision A recent survey of technical communicators found that: ● 85% have problems measuring or relating their work to the rest of the business, and 33% could not create a value report for their manager. ● 63% feel the need to change their content delivery methods. ● 92% write for two or more audiences; 35% for six or more audiences. ● 70% produce more than one kind of content; 33% more than four kinds. Details, source: 149 respondents, May 11 - June 11, 2016, via SurveyMonkey – https://easydita.com/infographic-measuring-the-value-of-technical-communication/ Why Intrapreneurship?
  3. 3. Details, source: 149 respondents, May 11 - June 11, 2016, via SurveyMonkey – https://easydita.com/infographic-measuring-the-value-of-technical-communication/ VisionWhy Intrapreneurship? • The biggest obstacles to change: time, budget, and management support.
  4. 4. Vision Clearly, there is a disconnect between the priorities of technical communication teams and those of upper management. How can we effectively bridge this gap? What is Missing? 5 Key Approaches 1. Learn to understand more about the priorities and motivations of executives, the pressures they face, what matters most to them, and what matters least.
  5. 5. VisionWhat is Missing? 5 Key Approaches 2. Get noticed! If we are creating value for the organization, that must be known by everyone. Absent this, progress may not be possible.
  6. 6. VisionWhat is Missing? 5 Key Approaches 3. Develop, maintain, and nurture relationships throughout the organization.
  7. 7. VisionWhat is Missing? 5 Key Approaches 4. Quantify, wisely. Figure out what to measure, how to measure it, and how to design effective reports that demonstrate our value. If corporate measures (Net Promoter Score, for example) omit or confuse documentation data, address that.
  8. 8. VisionWhat is Missing? 5 Key Approaches 5. Be open to any solutions that help the organization, even those outside your comfort zone.
  9. 9. Vision What does winning at intrapreneurship look like? Winning at Intrapreneurship THAT’S THE CEO!
  10. 10. Vision What does losing at intrapreneurship look like? Losing at Intrapreneurship THAT’S NO GOOD!
  11. 11. Vision ● If you’re an introvert, you must break out of your shell. ● It’s not their job to appreciate you, it’s your job to sell yourself. ● Find out which measurements matter, then measure them. Strategies for Winning
  12. 12. Vision ● Demos ● Docathon ● Blogs ● Lunch and Learns ● Your ideas Strategies for Winning
  13. 13. Vision Which of these challenges impacts you the most? A. Upper management does not understand or support us B. Cannot get approval for new technology, processes C. Pressures to reduce staff or outsource D. Increasing work, cannot get solutions approved E. Other Quick Poll

Notas do Editor





  • ---------
    My story as an intrapaneur

    What winning looks like
    What losing looks like
    Strategies
    Break out of your shell
    I’m an introvert and it takes a lot of energy to put myself out there
    My default move was to shut up and listen
    Now I actively force myself to speak up. In situations where I would normally be quiet, not put myself out there, I do it.
    Current role: appreciations. I plan beforehand who I will appreciate and why.
    It’s not the job of your boss, your coworkers, your CEO to understand your value and what you do. It is your job
    Quote: “Your value doesn't decrease based on someone's inability to see your worth.”
    I have struggled with trying to convey value. I throw together a powerpoint with what we do and walk away
    Keep continually demonstrating value as publicly as possible.
    How to demonstrate value
    Think big: docathon
    Take advantage of existing opportunities: demos
    Reach across the aisle: blog for marketing or help in other ways
    Be the voice of the docs: video (with you!) names in your help topics
    Lunch and Learns




  • ---------
    My story as an intrapaneur

    What winning looks like
    What losing looks like
    Strategies
    Break out of your shell
    I’m an introvert and it takes a lot of energy to put myself out there
    My default move was to shut up and listen
    Now I actively force myself to speak up. In situations where I would normally be quiet, not put myself out there, I do it.
    Current role: appreciations. I plan beforehand who I will appreciate and why.
    It’s not the job of your boss, your coworkers, your CEO to understand your value and what you do. It is your job
    Quote: “Your value doesn't decrease based on someone's inability to see your worth.”
    I have struggled with trying to convey value. I throw together a powerpoint with what we do and walk away
    Keep continually demonstrating value as publicly as possible.
    How to demonstrate value
    Think big: docathon
    Take advantage of existing opportunities: demos
    Reach across the aisle: blog for marketing or help in other ways
    Be the voice of the docs: video (with you!) names in your help topics
    Lunch and Learns


  • Oh, and that’s the CEO chiming in


    ---------
    My story as an intrapaneur

    What winning looks like
    What losing looks like
    Strategies
    Break out of your shell
    I’m an introvert and it takes a lot of energy to put myself out there
    My default move was to shut up and listen
    Now I actively force myself to speak up. In situations where I would normally be quiet, not put myself out there, I do it.
    Current role: appreciations. I plan beforehand who I will appreciate and why.
    It’s not the job of your boss, your coworkers, your CEO to understand your value and what you do. It is your job
    Quote: “Your value doesn't decrease based on someone's inability to see your worth.”
    I have struggled with trying to convey value. I throw together a powerpoint with what we do and walk away
    Keep continually demonstrating value as publicly as possible.
    How to demonstrate value
    Think big: docathon
    Take advantage of existing opportunities: demos
    Reach across the aisle: blog for marketing or help in other ways
    Be the voice of the docs: video (with you!) names in your help topics
    Lunch and Learns


  • Oh, and that’s the CEO chiming in


    ---------
    My story as an intrapaneur

    What winning looks like
    What losing looks like
    Strategies
    Break out of your shell
    I’m an introvert and it takes a lot of energy to put myself out there
    My default move was to shut up and listen
    Now I actively force myself to speak up. In situations where I would normally be quiet, not put myself out there, I do it.
    Current role: appreciations. I plan beforehand who I will appreciate and why.
    It’s not the job of your boss, your coworkers, your CEO to understand your value and what you do. It is your job
    Quote: “Your value doesn't decrease based on someone's inability to see your worth.”
    I have struggled with trying to convey value. I throw together a powerpoint with what we do and walk away
    Keep continually demonstrating value as publicly as possible.
    How to demonstrate value
    Think big: docathon
    Take advantage of existing opportunities: demos
    Reach across the aisle: blog for marketing or help in other ways
    Be the voice of the docs: video (with you!) names in your help topics
    Lunch and Learns


  • Oh, and that’s the CEO chiming in


    ---------
    My story as an intrapaneur

    What winning looks like
    What losing looks like
    Strategies
    Break out of your shell
    I’m an introvert and it takes a lot of energy to put myself out there
    My default move was to shut up and listen
    Now I actively force myself to speak up. In situations where I would normally be quiet, not put myself out there, I do it.
    Current role: appreciations. I plan beforehand who I will appreciate and why.
    It’s not the job of your boss, your coworkers, your CEO to understand your value and what you do. It is your job
    Quote: “Your value doesn't decrease based on someone's inability to see your worth.”
    I have struggled with trying to convey value. I throw together a powerpoint with what we do and walk away
    Keep continually demonstrating value as publicly as possible.
    How to demonstrate value
    Think big: docathon
    Take advantage of existing opportunities: demos
    Reach across the aisle: blog for marketing or help in other ways
    Be the voice of the docs: video (with you!) names in your help topics
    Lunch and Learns


  • Oh, and that’s the CEO chiming in


    ---------
    My story as an intrapaneur

    What winning looks like
    What losing looks like
    Strategies
    Break out of your shell
    I’m an introvert and it takes a lot of energy to put myself out there
    My default move was to shut up and listen
    Now I actively force myself to speak up. In situations where I would normally be quiet, not put myself out there, I do it.
    Current role: appreciations. I plan beforehand who I will appreciate and why.
    It’s not the job of your boss, your coworkers, your CEO to understand your value and what you do. It is your job
    Quote: “Your value doesn't decrease based on someone's inability to see your worth.”
    I have struggled with trying to convey value. I throw together a powerpoint with what we do and walk away
    Keep continually demonstrating value as publicly as possible.
    How to demonstrate value
    Think big: docathon
    Take advantage of existing opportunities: demos
    Reach across the aisle: blog for marketing or help in other ways
    Be the voice of the docs: video (with you!) names in your help topics
    Lunch and Learns


  • Oh, and that’s the CEO chiming in


    ---------
    My story as an intrapaneur

    What winning looks like
    What losing looks like
    Strategies
    Break out of your shell
    I’m an introvert and it takes a lot of energy to put myself out there
    My default move was to shut up and listen
    Now I actively force myself to speak up. In situations where I would normally be quiet, not put myself out there, I do it.
    Current role: appreciations. I plan beforehand who I will appreciate and why.
    It’s not the job of your boss, your coworkers, your CEO to understand your value and what you do. It is your job
    Quote: “Your value doesn't decrease based on someone's inability to see your worth.”
    I have struggled with trying to convey value. I throw together a powerpoint with what we do and walk away
    Keep continually demonstrating value as publicly as possible.
    How to demonstrate value
    Think big: docathon
    Take advantage of existing opportunities: demos
    Reach across the aisle: blog for marketing or help in other ways
    Be the voice of the docs: video (with you!) names in your help topics
    Lunch and Learns
  • Winning is people knowing who to give a shout out to when they can get something done.

    Winning is the business recognizing not just your work, but knowing who - specifically - to call out.

    Oh, and that’s the CEO chiming in


    ---------
    My story as an intrapaneur

    What winning looks like
    What losing looks like
    Strategies
    Break out of your shell
    I’m an introvert and it takes a lot of energy to put myself out there
    My default move was to shut up and listen
    Now I actively force myself to speak up. In situations where I would normally be quiet, not put myself out there, I do it.
    Current role: appreciations. I plan beforehand who I will appreciate and why.
    It’s not the job of your boss, your coworkers, your CEO to understand your value and what you do. It is your job
    Quote: “Your value doesn't decrease based on someone's inability to see your worth.”
    I have struggled with trying to convey value. I throw together a powerpoint with what we do and walk away
    Keep continually demonstrating value as publicly as possible.
    How to demonstrate value
    Think big: docathon
    Take advantage of existing opportunities: demos
    Reach across the aisle: blog for marketing or help in other ways
    Be the voice of the docs: video (with you!) names in your help topics
    Lunch and Learns
  • Losing is, well, usually ...

    Crickets.

    Oh, and that leads to bad things.
  • Losing is, well, usually ...

    Crickets.

    Oh, and that leads to bad things.
  • Losing is, well, usually ...

    Crickets.

    Oh, and that leads to bad things.

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