http://www.saharconsulting.com Advanced LinkedIn strategies for Job Seekers- Training offered for FWIB City of Pasadena for Job Seekers How to use LinkedIn to get a job, with job tips fr job seekers. How to use LinkedIn Contact app, LinkedIn Mention App and the LinkedIn Job app as well as LinkedIn rich media app. How to build a strong LinkedIn profile

1. How to leverage LinkedIn to find your next Job
Foothill Workforce Investment Board
City of Pasadena
Sahar Andrade, MB.BCh
Sahar Consulting, LLC

2. Agenda
1. Get Noticed: Enhance your online image
2. Get Connected: Leverage and expand your
network
3. Get Opportunities: Find and land your dream job
4. Be Smart
5. Be Found: Think like a recruiter
6. Increase your visibility
7. Be an Insider: Make the most of your
connections
8. Be Savvy: Overcome specific challenges

3. To download the workbook, use
the following link:
http://bit.ly/AdvancedLinkedInforjobseekers

4. Outbound vs. Inbound?

5. What is Social Media?
• Social Media is about 2-way conversations to
facilitate continuing dialogue and communication
with intended audience. It is about building
relationships.
• Social Media includes: Search engines, social
networks, blogs, Vblogs, micro-blogs, message
boards, instant messaging (IM), webcasts, email
and podcasts
• Allows community interaction using web 2.0

6. Social Networks?
• Social Networks are online meeting places that allows
consumers and influencers to create, share, interact
and build content
– Examples: Youtube, Facebook, Twitter, Linkedin, Amazon,
Wikipedia, Flickr, Technorati, Digg, newsvine
• Social Networking is like a live cocktail party with no
constraint of time or place

7. What Can Social Media Do for Me?
Social Networking is a Communications Tool
• Extend your brand
• Reach audience in a “pull” method
• Increases reach out to hiring managers&
Recruiters
• Community building

8. Psychology behind Job Seekers
You may think you are limited…
 Lack of resources
 Lack of opportunities
Think positive – Consider yourself the best candidate for the
job you are applying for. (Vision/ goals/ USP)

9. What is Branding
A brand is how people around us perceive
us, what we transmit as a message to
others, without even talking. A Promise
Personal branding, is “Self packaging” It’s
identifying the unique qualities,
marketable skills, and building a
reputation that captures the attention of
others (Hiring Managers, HR, and
Recruiters).

10. Social Media is presence, it is attraction and relationship,
it is brand. Call To Action
Branding tells a story: USP
•What is unique about yourself?
•What is relevant to your audience? What is real?
•Must be consistent across all touch points
•Transparency is key…the network may know more about
you than you do

11. LinkedIn
• LinkedIn has over 225 million members
• LinkedIn is the only professional-based network
• 3 million + companies (All industries: Healthcare, IT,
Non-profits, 500 Fortune companies)
• Average income on LinkedIn is $109,000/year
• Decision-makers and CEOs are on LinkedIn
• Connections are 1ry, 2ry and 3ry levels
• Establish yourself in the groups/ News Feed
• Optimize profile
• Your NETworth is your NETwork

12. Importance of Network on LI

13. Get Noticed
Personal Branding is the most important
component of your job search, it can
make or break your chances.
Enhance
your online
image
ME
Many important people
including recruiters and
due to shortage of
budgets are checking
candidates online
According to a Microsoft study: 70% employers have
rejected a job candidate because of information they found
out that person online & 85% of employers say that a positive
online reputation influences their hiring decisions

14. You are checked before being contacted.
Impress recruiters: Be found with a full profile.

15. What Is LinkedIn?
Add Sections to
Enhance Your
Profile

16. Sign in
Basic
CO page
Language
Settings
Help Ctr
Add connections

17. Public Profile

18. LinkedIn
Maximize usage of LinkedIn:
1. Fill out profile completely and properly – 100%
BONUS: Tagline match it to the job descriptions- E.G.:
“International Marketing Director with 15+ years experience in
Fortune companies, & Non-Profits increasing revenues by 35% yearly”
Do not use unemployed, or appear desperate or whine.
Upload your picture
Connect with people at least 50
Have 5 skills at least - Endorsements
Have summary (2000 characters, “I” statements, CTA)
Present and 2 past jobs, and education
2. Personalize profile URL: Use it in signature- wisestamp

19. LinkedIn
Maximize usage of LinkedIn:
3. Add contact information: Email, 3
websites- personalize them
4. Use the status updates frequently be a
resource
5. Use keywords for SEO
6. Format bullets on a document

20. LinkedIn
Maximize usage of LinkedIn:
7. Experience details beyond resume has to
be consistent – quantify
8. Add volunteer work especially if out of work
for a while
9. Visual examples: Presentations and videos
through the rich media App/ Slideshare
10. Add courses, languages, publications etc.

21. LinkedIn
Maximize usage of LinkedIn:
11. Recommendations (Ex Managers/
Supervisors)
12. Establish yourself in the groups’ forums
13. Groups to see you are in touch with peers
even out of work, follow the news in
industry and around show well rounded
professional active
14. Share in the groups section (you are
allowed to join 50 groups at any one time)

23. LinkedIn Best Practices
• Add your USP on the tagline
• Optimize your profile with Keywords (5
places)
• No Email or website in the tagline
• Personalize Invitations when you can
• Increase your network but be careful how
you invite people- IDKs
• Do not import your address book
• Add all your email addresses to avoid
creating duplicate profiles

24. What are Keywords?
A keyword is the word or phrase that
someone using a search engines types
in to find your profile, blog, website, etc.
Results
http://www.wordle.net

25. Drive people to your profile
Update your Status on home page these are examples
2- Always mention a headline that people can comment
3- Every 1 month or 6 weeks remind people you are looking for a job
1- Events

26. Get Connected
• 70% of jobs are found through networking
• Not enough to have the network
connections most important to use it and
stay active within it
STEP 1: Reach out to everyone you know
Reach 1st individually to everyone you know:
- College
- Colleagues
- Clients
- Friends
Do not blast mass messages about job search
do it one by one - time consuming but better
effective

27. STEP 2: Maximize group affiliations
Like:- University Alumni groups
- Industry associations
- Chamber of commerce
• Look at managers’
choice and look
what managers
chose
• Introduce yourself
• Search members
• Look at jobs tabs
• Look at job posts
for hiring
• Find best groups
for you (KW)

28. STEP 3: Reach out to new connections
Be Proactive
Search for possible connections
Use Advanced Search – Personalize invites (Groups / Past job)
Advanced Search

29. Personalize Invites
• Use invites as a sales pitch- Just a conversation starter, do not ask
for a job
• Watch number of characters - Check typos
• Offer your help
Sahar

30. Request Introductions
• Use introduction to reach out to people in your network as 2nd or
3rd level connections
Introduction to Adam S
Hi Anna:
I am currently looking for a job in publishing and I‘m interested in meeting authors
who might provide me with some advice. I am a big admirer of Adam and noticed
that you are connected. Would you be willing to introduce me so I can ask for her
guidance? Of course, if you are not comfortable, I will understand. Thanks for
considering my request!
Sahar

31. Introducing the New LinkedIn Contacts
with your most important
relationships.

32. New LinkedIn Contacts

33. Start your day with opportunities to say hello - get news
about job changes, birthdays, and more.

34. See your recent conversations, meetings, and saved
notes directly on your contact’s profile.

35. Start a conversation with MENTIONS on LinkedIn
Begin by typing the name of a connection or a company in your
status update on the Homepage

36. Be notified in real-time when someone begins a
conversation with you
Sahar Andrade, MB.BC

37. Integration with Twitter for LinkedIn mentions
Sahar Andrade, MB.BC
Sahar Andrade, MB.BC @Sahar Consulting

38. New LinkedIn Jobs Experience
Simplifying and unifying your job search
Credit to LinkedIn Corp.
webinars@linkedin.com

39. Search job postings to determine keywords
Deeper job searches using Advanced Search: find open
positions by country, zip code, industry and function
Apply for jobs on LinkedIn
Job Title (3 words) + Soft skills like communications

40. Hidden Job Markets
1. Create a list of target companies- Target the ones where you
have a lot of connections, even if no job is immediately
available
2. Follow companies you are interested in
3. Look for their groups if open and join them
4. Look at their company page:
- About Us
- Careers
- Products and services
- Insights
- Present and Past employees
- Where did employees come from

41. Hidden Job Markets
1. Determine specific target position(s)
2. Request introductions to recruiters and others
3. Apply for the jobs
4. Follow up with hiring managers/ recruiters
5. You can do job search by industry or name
It is a time consuming strategy but more way more
efficient than sending resumes blindly, it is more
personalized and recruiters feel better about it

42. Easy access to “Jobs you may be interested in” to help
you find opportunities based on your LinkedIn Profile

44. Skills
Knowledge
Capabilities
Another chance to look at more
jobs and more keywords

45. New and Improved Jobs Experience: An easier way to find new
career opportunities and manage your job search- Look for a
way “in” 1st degree connection- get your foot in the door

46. A quicker way to see the latest jobs by surfacing new
results from your saved searches
Sign up for daily job emails (Job Tab)

47. Search for Jobs Elsewhere & Use LinkedIn For
Insider Research
Use company pages get as much information as
you can, look how you are connected to people
in that organization - Look at product & services
Know enough about company to explain why you
would be a good fit – Look at insights

48. Apply with LinkedIn
That is why you need
to have a very strong
profile

49. • Explain long term unemployment
if applicable
• Explain other gaps (Pregnancy,
Family, parents, Education)
• Always remind them of your past
expertise and skills
• Highlight volunteer work
• Any speaking engagements even
if free
• Participate in LinkedIn groups
• Do small favors, connect people,
help recruiters, give advice, share
your blog etc.
• Engage your connections
Small Tips: Be SAVVY

50. • All the pictures used in the workbook are copyrighted and
are used SOLELY for the purpose of education and
learning ONLY not for commercial use
• This presentation is the intellectual property of, and is
proprietary “Sahar Consulting, LLC” and it is not to be
disclosed, in whole or in part, without the express written
authorization of “Sahar Consulting, LLC” . It shall not be
duplicated or used, in whole or in part, for any purpose other
than to be educational material The presentation can’t be
used in part of whole in the same program/ similar or
different programs
• Credit to “LinkedIn Corporations webinars”:
webinars@linkedin.com/ Lindsey Pollak
DISCLOSURE

51. To download the workbook, use
the following link:
http://bit.ly/AdvancedLinkedInforjobseekers

52. Q
&
A