Sagittarius - Change is Coming!
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Presentation delivered by Paul Stephen at Sagittarius Future of Travel Marketing Masterclass, 10th May 2016.
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Sagittarius - Change is Coming!
- 2. agenda. @SagittariusMktg @paulrstephen #travelmktg Paul Stephen, Sagittarius change is coming Ben Clarke-Smith, Feefo the power of customer reviews Katy Howell, Immediate Future focus on relevance if you want results Break Simon Etherington, Sitecore data is the key Alec McCrindle, Yahoo creating inspirational content Alexi Sitaropoulos, Contiki Holidays VR for the next generation
- 3. @SagittariusMktg @paulrstephen #travelmktg Paul Stephen C.E.O.
- 4. “40% of businesses in this room, unfortunately, will not exist in a meaningful way in 10 years” John Chambers - Outgoing C.E.O, Cisco 2015 @SagittariusMktg @paulrstephen #travelmktg
- 5. change is coming. @SagittariusMktg @paulrstephen #travelmktg
- 6. 60% 40% 50% 30% 20% 10% 2011 2012 2013 2014 2016 and fast… 2015 @SagittariusMktg @paulrstephen #travelmktg
- 8. a trillion IoT sensors. @SagittariusMktg @paulrstephen #travelmktg
- 9. perfect knowledge. @SagittariusMktg @paulrstephen #travelmktg
- 10. 8 billion hyper-connected people. @SagittariusMktg @paulrstephen #travelmktg
- 11. augmented & virtual reality. @SagittariusMktg @paulrstephen #travelmktg
- 12. your own JARVIS. @SagittariusMktg @paulrstephen #travelmktg
- 13. blockchain & payment systems. @SagittariusMktg @paulrstephen #travelmktg
- 14. are you the next blockbuster? @SagittariusMktg @paulrstephen #travelmktg
- 15. evolve to survive. @SagittariusMktg @paulrstephen #travelmktg
- 17. brands that thought different. @SagittariusMktg @paulrstephen #travelmktg
- 18. think ridiculous. BBC Horizon 1964 with Arthur C Clarke @SagittariusMktg @paulrstephen #travelmktg
- 23. a new team? @SagittariusMktg @paulrstephen #travelmktg
- 24. the biggest barriers? @SagittariusMktg @paulrstephen #travelmktg Lack of budget or people Lack of agility and slow-time to market Organisational challenges e.g. dividing roles and responsibilities Integration challenges Technology implementation challenges Process challenges (e.g. our operating model) Other Don’t know 61% 57% 57% 50% 46% 44% 8% 1% Source: Forrester Research, August 2015 - The Integration Imperative Of Digital Experiences
- 25. it starts with @SagittariusMktg @paulrstephen #travelmktg customer-obsessed strategies. you.
Editor's Notes
- Please ask questions. No such thing as a stupid question. 9:00 - Delegate Welcome & Refreshments 9:15 - Event Introduction 9:20 - Sagittarius 9:50 - Feefo 10:20 - Immediate Future 10:50 - Refreshment Break 11:10 - Sitecore 11:40 - Yahoo 12:10 - Contiki Holidays 12:40 - Q&A, Networking & Event Close
- John Chambers - Outgoing C.E.O, Cisco 2015 “Forty percent of businesses in this room, unfortunately, will not exist in a meaningful way in 10 years” “70% of companies would "attempt" to go digital but only 30% of those would succeed”
- Marketing and Travel - maybe not just the marketing bit - the product bit too are changing and will continue to change.
- And fast Graph of mobile use Iphone only 10 years old
- Moore’s Law Gordon E. Moore, the co-founder of Intel Law of accelerating returns is the observation that the number of transistors in a dense integrated circuit doubles approximately every two years 1. A $1,000 Human Brain In 2025, $1,000 should buy you a computer able to calculate at 10^16 cycles per second (10,000 trillion cycles per second), the equivalent processing speed of the human brain
- A Trillion-Sensor Economy The Internet of Everything describes the networked connections between devices, people, processes and data. By 2025, the IoE will exceed 100 billion connected devices, each with a dozen or more sensors collecting data. This will lead to a trillion-sensor economy driving a data revolution beyond our imagination.
- Perfect Knowledge We're heading towards a world of perfect knowledge. With a trillion sensors gathering data everywhere (autonomous cars, satellite systems, drones, wearables, cameras), you'll be able to know anything you want, anytime, anywhere, and query that data for answers and insights.
- 8 Billion Hyper-Connected People Facebook (Internet.org), SpaceX, Google (Project Loon), Qualcomm and Virgin (OneWeb) are planning to provide global connectivity to every human on Earth at speeds exceeding one megabit per second. We will grow from three to eight billion connected humans, adding five billion new consumers into the global economy. And they are not coming online like we did 20 years ago with a 9600 modem on AOL. They're coming online with a 1 Mbps connection and access to the world's information on Google, cloud 3D printing, Amazon Web Services, artificial intelligence, crowdfunding, crowdsourcing, and more.
- Augmented and Virtual Reality Billions of dollars invested by Facebook (Oculus), Google (Magic Leap), Microsoft (Hololens), Sony, Qualcomm, HTC and others will lead to a new generation of displays and user interfaces. The screen as we know it — on your phone, your computer and your TV — will disappear and be replaced by eyewear. Not the geeky Google Glass, but maybe stylish equivalents. The result will be a massive disruption in a number of industries including, travel, entertainment, and the fundamental ways we operate as humans.
- Early Days of JARVIS Artificial intelligence research will make strides in the next decade. If you think Siri is useful now, the next decade's generation of Siri will be much more like JARVIS from Iron Man, with expanded capabilities to understand and answer. Mark Zuckerberg's New Year resolution is to a build an AI (Artificial Intelligence) assistant to help him in everyday tasks like controlling home appliances, organizing his schedule, and so on. Read more: http://news.softpedia.com/news/crazyman-zuckerberg-wants-to-build-iron-man-jarvis-like-assistant-498404.shtml#ixzz48CLA8NUL Companies like IBM Watson, DeepMind and Vicarious continue to hunker down and develop next-generation AI systems. In a decade, it will be normal for you to give your AI access to listen to all of your conversations, read your emails and scan your biometric data because the upside and convenience will be so immense.
- Blockchain & Payment Systems If you haven't heard of the blockchain, I highly recommend you read up on it. You might have heard of bitcoin, which is the decentralised (global), democratised, highly secure cryptocurrency based on the blockchain. But the real innovation is the blockchain itself, a protocol that allows for secure, direct (without a middleman), digital transfers of value and assets (think money, contracts, stocks, IP). Investors like Marc Andreesen have poured tens of millions into the development and believe this is as important of an opportunity as the creation of the Internet itself. Coauthor of Mosaic, the first widely used Web browser; cofounder of Netscape He sits on the board of directors of Facebook, eBay and Hewlett Packard
- Nokia started off selling rubber boots. The oil giant Shell used to import and sell actual shells
- Still the same but essentially they are bringing their product or service to market in a different or multi-channel way
- We need to be omni-channel Customer expectations set by others - competitors and other sectors Customer Expect it and will constantly judge you
- Apple has done more than reinvent itself; you could say it reinvented the "reinvention"
- Arthur C Clarke Predicting the future in 1964
- Uber We can’t talk about digital transformation without mentioning Uber can we? How they’ve disrupted the way you might book a taxi - they simply made it easier but with a level of consistency which is why most people like the black caps - you know what you’re going to get But I don’t want to talk to you about that
- Uber now has the fastest growing bank in America What started as a facility to enable its drivers to easily have a bank account and get paid quicker has led to the Banking industry about to have its own ‘Uber moment’
- What if Uber or Google was a Tour Operator Do you think it would be easier Would you be afraid Know my details Know’s what I like Knows where I’ve been Knows what pictures I’ve looked at on Instagram In Copenhagen airport they’ve already been experimenting with this Copenhagen Airport app, the first social check-in solution in the world. The app was designed to make the travel experience smoother and simpler than ever by integrating it with the social media platforms most used by our guests. A highly ambitious data project, it also takes advantage of these platforms to tailor the digital aspects of traveling specifically to the traveler in question.
- May need a new team Prioritise people over technology Forbes - When CEOs Talk Strategy, 70% Of The Company Doesn't Get It
- Forrester Research When it comes to delivering customer-facing mobile experiences what are your biggest barriers to success? Top 3 are not technology issues Digital customer experience delivery decision makers May need a new team Prioritise people over technology Forbes - When CEOs Talk Strategy, 70% Of The Company Doesn't Get It
- Starts with you The question is 'what are you going to do different' How are you going to make them love you for it? Lead the customer-obsessed transformation Simply put, customers expect consistent and high-value in-person and digital experiences. They don’t care if building these experiences is hard or requires a complex, multifunction approach from across your business. They want immediate value and will go elsewhere if you can’t provide it. If you do this then maybe you will be here in 10 years time
- And then I want you here in 10 years