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Digital marketing

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Digital marketing

  1. 1. Digital Marketing MR. SAGAR SINGH CHOUHAN PRESENTED BY
  2. 2. WHAT YOU’LL LEARN • DEFINITION OF DIGITAL MARKETING • HOW TO DO DIGITAL MARKETING THAT’S IT?
  3. 3. AND • HOW TO DO A DIGITAL ANALYSIS • HOW TO USE DIGITAL MARKETING TO FIND A JOB THEORITICAL PRACTICAL KNOWLEDGE
  4. 4. PROMOTION A PRODUCT, A SERVICE OR A BRAND ON ELECTRONIC DEVICES. OF THE
  5. 5. THERE ARE TOOLS FOR DIGITALIZATION
  6. 6. BUT WAIT… WHAT IS IT EXACTLY ? DIGITAL MARKETING BLOG SOCIAL MEDIASEO SEM BIG DATA DISPLAY CONTENT MARKETING VIDEO MOBILE CRM NEWSLETTER
  7. 7. WHY IS DIGITALMARKETING SO TRENDY?
  8. 8. CHEAPIT IS ALL YOU NEED IS SKILL FUNTO DO CREATIVE,INTERACTIVE & NEW. WORLDWIDETHE WORLD IS YOUR LIMIT
  9. 9. EASYTO ANALYSE YOU HAVE NICE GRAPH TO WATCH EVOLUTION OF YOUR WORK. FREEDOM NO PHYSICAL LIMITS
  10. 10. LET’S GET INTO IT!
  11. 11. AREAS OF DIGITAL MARKETING 5 SEARCH ENGINE MARKETING DISPLAY E-CRM CONTENT MARKETING COMMUNICATION
  12. 12. SEARCH MARKETING = SEO + SEA ENGINE
  13. 13. SEOSEARCH ENGINE OPTIMIZATION SEO IS NOT A SCIEN IT IS AN ART.
  14. 14. #1 #2 #3
  15. 15. #4 #5 #6
  16. 16. UNDERSTAND THE ALGORITHM FOCUS ON THE USERS WHATSMYSERP#7
  17. 17. SEASEARCH ENGINE ADVERTISING
  18. 18. #8 #9 #10
  19. 19. • TARGET THE RIGHT KEYWORD • CHECK THE COMPETITION • EVALUATE THE CONVERSION COST PER CLICK PAY PER CLICK CLICKS CPC/PPC
  20. 20. DISPLAY ADS
  21. 21. TRADITIONAL VS DISPLAY MARKETING TV SPOTS RADIO POSTER ADS PRINT ADS ADSENSE FACEBOOK ADS YOUTUBE ADS GOOGLE ADS PUBLICITY
  22. 22. TRADITIONAL VS DISPLAY MARKETING ATTENTION FOR A SHORT TIME INTERRUPTS TENDS TO BE EXPENSIVE CUSTOMIZED ADS MORE ACCURATE PUBLICITY CHEAPER
  23. 23. #11 CTRCLICK-THROUGH RATE = VIEWS CUSTOMER E-CRMELECTRONIC RELATIONSHIP MANAGEMENT
  24. 24. NEWSLETTER, CUSTOMIZATION, APPLICATIONS. E-CRM IS THE TOOLS AND TECHNICS USED TO CATCH NEW CUSTOMER AND RETAIN CUSTOMERS. KNOW BETTER YOUR CUSTOMER CUSTOMIZE THE COMMUNICATION CREATE LOYALTY PUSH THE POTENTIAL
  25. 25. #12
  26. 26. MARKETING
  27. 27. WHAT IS CONTENT MARKETING? CONTENT MARKETING IS THE NATURAL WAY TO DO SEO. ATTRACT ATTENTION TRAFFIC = ATTENTION => MONETIZE
  28. 28. IN 1 MIN 72 HRS OF NEW VIDEO UPLOADED ON YOUTUBE 2,460,000 SHARES ON FACEBOOK 277,000 TWEETS 216,000 NEW INSTAGRAM PHOTOS 3,472 NEW PINS ON PINTEREST
  29. 29. WHY ARE YOU SHARING? USEFUL INFORMATION DEFINE OURSELF UNIVERSAL TOPICS SUPPORT A CAUSE GIVE OUR OPINION
  30. 30. #13 #14 #15
  31. 31. YOUR CONTENT HAS TO BE MEMORABLE ACCURATE
  32. 32. COMM UNICATION
  33. 33. BRANDS BRANDS BRANDS ONLY BRANDS? NO PEOPLE DO.
  34. 34. ATHLETES JOURNALIST POLITICS CELEBRITIES MARKETERS SALESMAN STUDENTS PRO PEOPLE
  35. 35. ARE BRANDS NOW PEOPLE PEOPLE EXPECT MORE FROM THE BRANDS.
  36. 36. #16 #17 #18 #19
  37. 37. #20 #21 #22
  38. 38. MARKETING VSMARKETING WHAT YOU LEARN MARKET ANALYSIS CONSUMER BEHAVIOUR PUBLICITY SALES COMMUNICATION DIGITAL
  39. 39. ANALYSIS ONLINE TOOLS BEFORE AFTER MARKETING COMMUNICATION ADS SEM / DISPLAY CONTENT MARKETING
  40. 40. TO GO ONLINE. THEN BE PREPARED
  41. 41. DO NOT FORGET BUT YOUR NETWORK IS YOUR FUTURE.
  42. 42. TRENDS• Voice search introduces huge changes in keyword research. • Local SEO will be even more important. • Social posts get ranked higher. • Learn the new on-page SEO. • Sell on social. • Enhancements in in-app functionality. • Dark traffic gradually becomes clearer. • Long form social content will become huge.
  43. 43. By preparing for these trends, you can beat your competition and be rewarded with increased visibility and better brand awareness. These trends will permeate the social media and search engine marketing landscape over the course of the year. Some of the biggest names in the industry including Google, Facebook and Twitter are already releasing new feature after new feature, improving the overall experience of their users while simultaneously keeping marketers on their toes as they try to adapt to all the changes. CONCLUSION

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