The given ppt consist about Walt Disney company made with respect to corporate communication environment. It include their corporate logo, Employees communication, CSR activities, Crisis Communication, Marketing Communication activities.

1. ‘The Walt Disney Company’
Made by : Sagar Jaiswal (MBA-MAC/II nd yr)
College : Ajeenkya D.Y. Patil University, Pune

2. Content
• Introduction
• Corporate Communication Department Structure
• Corporate Logo
• Corporate Image Building Initiatives
• Corporate Communication Tools & Techniques
• Company’s Employee Communications
• Company’s CSR Activities
• Company’s Crisis Communication
• Company’s Marketing Communications
• Company’s Media Relation Strategies
• List of corporate recognitions and awards

3. Introduction
• American diversified multinational mass media and
entertainment conglomerate , California
• Second largest media conglomerate- revenue
• Diversification – film production, television , theme parks
• Walt Disney Studios - largest and best-known studios in American
cinema
• Mickey Mouse- primary symbol and mascot for
Disney

4. • The mission of The Walt Disney Company is to be one
of the world’s leading producers and providers of
entertainment and information.
Mission

5. • Oct 16, 1923 : The date is considered to be starts of
the Disney Company
• 1928 : First Mickey Mouse Cartoon, and the first
appearance by Minnie Mouse
• 1932 : Flower and trees, first full color cartoon and
first academy award
• 1939 : The Disney Studio begins its move to Burbank,
California
• 1940 : Walt Disney issues first stock
Corporate History

6. • 1955 : Mickey Mouse debuts on TV
• 1971 : Walt Disney World Resort opens with Magic
Kingdom and two hotels
• 1982 : EPCOT centre opens at resort
• 1983 : Tokyo Disneyland opens in Japan
• 1987 : The First Disney Store opens in California
• 1992 : The Disneyland Paris opens
• 1996 : Launching Disney.com and Radio
Disney
• 1998 : ESPN magazines debuts

7. • Internal Stakeholder :
• A) Employees
• B) Manager
• C) Owners
• Five major internal stakeholders :
• Robert A. Iger
• Alan Braverman
• Thomas Staggs
• Christine McCarthy
• James Rasulo
Stakeholder

8. • External Shareholder includes:
• Suppliers
• Society
• Government
• Creditors
• Shareholders
• Customers

9. Corporate Communication Department
Structure

11. Corporate Logo
•The Walt Disney logo is a stylized version of the
founder's signature that signifies a brand name
•Company has different logos for the different
products it provides
•Brand Architecture : Branded House and House of
Brand
•Branded House :The Walt Disney Pictures, Walt
Disney Company, Disney channel, Walt Disney World.
•House of Brand : PIXAR, Touchstone pictures
•Naming styles: Classic (since they are using founder's
names)

12. Corporate Image Building Initiatives
• Encouraging Innovation
• TV Commercial
• Cartoon
• Parks & Resorts
• Charitable Activities
• Volunteerism
• Recycle
• Studio Entertainment

13. Corporate Communication Tools & Techniques
• Business Communication Tools
• Chat rooms, Private and Group Messaging
• Instant messaging (IM)
• Chat rooms
• Bots
• Discussion Forums

14. Corporate Website
• A good corporate website has the following
features :
• Crucial business information
• Contact Information
• Clear Navigation
• Security
• Social Media Integration
• A Mobile ready version
• FAQ

15. Screen Shot of Website

16. Corporate Social Media

17. Blogs/Wikis

18. Corporate Audio Visual Production
• Walt Disney Studios Motion Pictures
• Disney nature
• Walt Disney Animation Studios
• Disney Music Group
• Disney Theatrical Group
• Disney Studio Services

19. Company’s Employee Communications
• Intranet
• Backstage communication bulletin boards
• Backstage communications centers
• Email
• “That’s a Fact” Pocket Guides
• Brochures
• Backstage Radio & TV

20. Disney Newsletter

21. Company’s CSR Activities
• Disney mainly focuses on environment,
community and labor.
• Disney has planted 3 million trees in Brazil's
threatened Atlantic forest. It has protected
40,000 coral reef in the Bahamas.
• Conserved 50,000 acres of savanna wildlife
corridor in Africa
• Disney worldwide conservation fund was
established in Earth day in 1955. In this fund,
Disney has helped to support $20 million in
projects over 112 countries

23. Company’s Crisis Communication
• PR group which handled Disney portfolio is 'Strategic Vision
PR Group'
• 10 steps are :
• Anticipate Crisis
• Identify Your Crisis Communications Team
• Identify and Train Spokespersons
• Spokesperson Training
• Establish Notification and Monitoring Systems
• Identify and Know Your Stakeholders
• Develop Holding Statements
• Assess the Crisis Situation
• Finalize and Adapt Key Messages
• Post-Crisis Analysis

24. Company’s Marketing Communications
• Films
• Cartoons series
• Merchandise
• Theme parks
• Most iconic character of Disney ‘Mickey
Mouse’
• Consistency
• Fun for everyone

25. Company’s Media Relation Strategies
• First revert through Social media page
• Respond in timely manners
• Transparency in statements issued
• Provide real time updates to stakeholders
• Responses should not be negative or
defensive

26. List of corporate recognitions and awards
• World's Most Admired Company by Fortune
• Diversity Leader Award (2015)
• Reader's Choice Awards- Travelers
• 2016 Webby Awards
• World's Most Authentic Brand
• Named as 'Employer By Choice' by Student
• World Most Reputable Company - 2016
• Walt Disney Studios as Best Studios Awards

27. Bibliography
• https://en.wikipedia.org
• Corporate Website : www.waltdisney.com
• www.waltdisney.co.in
• Handbook on Media and Journalism by 'Virbala
Aggarwal'
• Articles and Journals
• Interviews of Walt Disney
• Annual Reports of Previous Years
• www.google.com

28. Thank you!