It is a detailed description of the presentation on the Asian Paints Operational and financial analysis which includes the competitive view as well for a better understanding of the company's perspective and market understanding.

1. ASIAN PAINTS
LIMITED
COMPANY ANALYSIS OF
PRESENTED BY -
 ADYA SHARAN TIWARI (REG NO .186 )
 RAKESH KUMAR HATI (REG NO . 191)
 SAGAR (REG NO .192 )

2. INTRODUCTION OF ASIAN PAINTS
Started in 1942 by four entrepreneurs – Champaklal Choksey , Chimanlal Choksey , Suryakant Dani
and Arvind Vakil as “ASIAN OIL & PAINTS COMPANY “ .
 Within three years their turnover reached 3.5 lakhs .
 Started with a strategy “going to where consumer is “ .
 in 1967 , Asian paints become the 10th largest paint company in the world.
Present CEO of Asian Paints is K.B.S. Anand.
Headquarter of Asian Paints is at Mumbai, Maharashtra .
Presently ,Asian paints is Asia’s third largest paint company, with a turnover of Rs.168.43 billion.
Asian Paints operate in 16 countries and have 25 paint manufacturing facilities in the world, servicing
consumers in over 65 countries.

3. Feb 1,1942 – Champaklal H.Choksey ,Chimanlal N. Choksi, Suryakant C.Dani and Arvind R.Vakil get together to
manufacture paint in a garage on Foras road, Bombay. They name their company ‘The Asian Oil & Paint Company’.
1945 – Asian Paints touches a turnover of Rs.3.5lakhs , with an innovative marketing strategy “ to reach consumers in
the outmost corners of the country with small packs ”.
1954 – Paints mascot , GATTU , the mischievous kid , was born.
1947-66 – The family owned company makes the shift to a professionally managed organization . Asian Paints embark
on an ambitious mass marketing campaign , pertaining with thousands of dealers in small towns all over India .
1967 – Asian Paints emerged as India’s leading paint company ahead of any international company .
2003 – Asian Paints was awarded 9.2% stake after emerging the highest bidder at a bidprice of Rs.205 per share for a
total value of Rs.77.09 crore .
2006 – Asian Paints turnover crossed Rs.3k crore .
HISTORY OF ASIAN PAINTS

4. SWOT ANALYSIS
Strength
 Market leaders with 55% market shares.
 Strong in inventory control.
 The pricing strategy is oriented to middle and lower end
consumers.
 Widest product range in terms of products, shades, pack
sizes
 Comprehensive nation wide coverage of the market.
 Brand name with 68 years of experience.
Weakness
 Seasonal demand and hence in off seasons it can
lead to cash flow problems.
 Innovation in developing new product is
inadequate
 Weakness on the technology front in industrial
paints.
 In industrial paints , AP has only 15% market share
.
Opportunity
 Acquiring/increasing market share in Industrial paint
sector .
 The automobile industry accounted for 50% of the
industrial market .
Threat
 Domination of few foreign companies.
 Unorganized Sector.
The scarcity of raw materials .

5. FINANCIAL AND REVENUE ANALYSIS
2013 2014 2015 2016
Net Fixed
Asset(in Crores) 2101.9 2012.2 1965.5 2625.1
Asset Turnover
Ratio 4.3 5.2 5.9 4.8
Capital
Employed(in
Crores) 2866 3362 3959 4653
ROCE(%) 54 52 50 53
Balance Sheet Elements
and ratios
8.6%
Net Revenue
From Operations
Growth
20.3%
Net Profit
Growth
Rs.7.50
Total Dividend
Per share
0
2000
4000
6000
8000
10000
12000
14000
2013-14 2014-15 2015-16
Net Revenue from Operations(in
Crores)
Net Revenue from
Operations(in Crores)
17
17.5
18
18.5
19
19.5
20
20.5
21
21.5
22
0
500
1000
1500
2000
2500
3000
2013-14 2014-15 2015-16
EBITDA(in crores)
EDIBTA margin(%)

6. 0
5
10
15
20
2013-14 2014-15 2015-16
EPS after Exceptional
Items(in Crores)
EPS after
Exceptional
Items(in
Crores) 0
500
1000
1500
2000
2500
3000
2013-14 2014-15 2015-16
Cash Generated from
Operations(in Crores)
Cash
Genrated from
Operations(in
Crores)
54.1%
Dividend Payout
Ratio
0
500
1000
1500
2000
2013-14 2014-15 2015-16
PAT(in Crores)
PAT(in
Crores)
0
20000
40000
60000
80000
100000
2013-14 2014-15 2015-16
Market Capitalization(in
Crores)
Market
Campitalisatio
n(in Crores)
$12.57bn
Market
Capitalization
As on
31st March 2016

7. 11%
55%
28%
6%
Percentage of Net Sales contribution of each
region to overall International operation for 2015-
16
Caribbean(Barbados,J
amaica,Trinibad and
Tobago)
Middle East &
Africa(Egypt,Oman,Ba
hrain,UAE& Ethopia)
Asia(Bangladesh,Nep
al,Srilanka,Singapore
and Indonesia)
South
Pacific(Fiji,SolomanIsl
ands, Samoa,Tonga &
Vanuatu)
51%
5%
23%
2%
19%
Percentage of total revenue built up for
2015-16
Cost of goods sold
Employee Cost
Other Expenses
Depreciation
PBT before
Exceptional Items
and Tax

8. COMPARISON WITH COMPETITORS
ASIAN PAINTS KANSAI NEROLAC PAINTS
Has a well diversified global presence. Nerolac is mostly limited to Indian share
markets.
Revenue as of 2018 stands at 1.70 lac
crores.
Revenue as of 2018 stands at 47.3k crores.
Largest paint company in India. Second largest company.
Market share of 2017 stands at 54.1% Market share as of 2017 stands at 35%

9. MERGERS AND ACQUISITIONS
1985 – To obtain technical knowledge to manufacture powder coating and coil coatings under an exclusive license.
1990 – Asian Paints(South Pacific) Ltd. Is subsidiary of Asian paints with a holding of 51% operates under the brand name
APCO coatings.
1997 – It was formed with the objective of providing solutions to the paint requirements of Indian automobile
manufactures.
2002 – Asian Paints acquires Berger International in the year November 2002 with holding of 51.1% stack, in august 2003
company bought 25.81% stack and then later in October 2013 it bought another 19.57% stack with a total holding of Asian
Paints is now 96.48%.
2014 – Asian Paints acquired ess ess bathroom and to acquire its entire front end sales including brands ,network and
sales infrastructure.
2015 – Asian paints acquired 51% stack in Kadisco , one of the leading paint companies in Ethiopia .Kadisco is engaged in
manufacturing and selling decorative paints ,industrial paints, automotive paints ,other coatings and adhesive in Ethiopia.

10. THANK YOU