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Social media@Columbus Coffee

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Social media@Columbus Coffee

  1. 1.
  2. 2. Over coffee we will explain<br />What social media is<br />Why it is important for business<br />Why you should have a social media strategy<br />
  3. 3. http://www.vedainformatics.com/blogs/wp-content/uploads/2009/03/global-social-media-296x300.jpg<br />
  4. 4. 1. What is social media?<br />
  5. 5.
  6. 6.
  7. 7. Social media is like dog food. Bite-sized chunks over time.<br />
  8. 8. open content, <br /> open access<br />=> Constantly<br />changing<br />
  9. 9. It’s a new environment, which is changing how we engage with the world.<br />© 2010<br />
  10. 10. What is Social Media<br />Social media creates customer centric businesses using web-based technologies. <br />
  11. 11. Builds brand awareness<br />
  12. 12. Increases visibility<br />
  13. 13. Expands communities<br />
  14. 14. Improves search engine ranking<br />
  15. 15. 2. Why do you need to know about social media? <br />
  16. 16. Power of Social Media - Gen Y<br />14%<br />78%<br />
  17. 17. Power of Social Media- Worldwide<br /> China<br /> India<br /> United States<br /> Indonesia<br />
  18. 18. Years to reach 50 million users<br />13 years<br />4 years<br />38 years<br />3 years<br />6 years = 500 million<br />
  19. 19. 80% of US companies use social media for recruitment.<br />
  20. 20. The fastest growing segment on facebook is 55-65 year old females.<br />
  21. 21. 50% of the mobile internet trafficin the UK is for facebook Imagine what this means for bad customer experiences.<br />
  22. 22. Power of Social Media- New Zealand<br />70%<br />
  23. 23. “<br /> If they are saying nothing about you, you are not even in the game. If people say you stink, at least you are in the conversation and you can turn it around.” <br />Thomas Hoen, Director of Brand Communications & new media at Eastman Kodak Co.<br />
  24. 24. 3. Case studies<br />
  25. 25. How AirNZ uses social media<br />
  26. 26.
  27. 27. Case study-Unleashed<br />
  28. 28.
  29. 29. Social Media and the press<br />© 2010<br />
  30. 30. © 2010<br />
  31. 31. 4. What to consider when engaging in social media? <br />
  32. 32. R<br />eal cost<br />valuation & Measurement<br />lignment<br />onsistency<br />onesty & Transparency<br />E<br />A<br />C<br />H<br />
  33. 33. R<br />eal cost<br />Not free<br />Needs proper resourcing & planning<br />
  34. 34. E<br /> valuation & Measurement<br />Evaluate progress & results<br />Measure website traffic, leads etc.<br />
  35. 35. A<br />lignment<br />Social media strategy = business strategy<br />
  36. 36. C<br />onsistency<br />Consistent across channels<br />Consistent engagement<br />
  37. 37. H<br />onesty & Transparency<br />React to negative & positive feedback<br />
  38. 38. Level of engagement <br />
  39. 39. 5. How do you implement a social media strategy? <br />
  40. 40. Reactive (Protect)<br />Proactive (Exploit)<br />
  41. 41. 6. The tools/channels<br />
  42. 42. Overview of social media sites<br />
  43. 43.
  44. 44. A comparison<br />
  45. 45. 7. How do you measure your social media efforts?<br />
  46. 46. Analytics<br />
  47. 47. Volume and automation <br />
  48. 48. Some tools<br />Hootsuite – Managing most common social media sites http://hootsuite.com/<br />Tweetdeck - better mobile application<br /> http://www.tweetdeck.com/<br />Spredfast – Social media campaign managementhttp://spredfast.com/<br />Google alerts – set up alerts for keywords you are monitoring<br /> http://www.google.com/alerts<br />Tweetbeep– like google alerts for twitter http://tweetbeep.com/<br />Icerocket & twingly – search engines for blogs etc. http://www.icerocket.com http://www.twingly.com/<br />
  49. 49. Recap:<br />What is social media<br />Why it is important for business<br />Why you should have a social media strategy<br />
  50. 50. The one day workshop will<br />Drive your business growth by using social media as a key tool in your business strategy<br />Designand implement a social media strategy that aligns with your business<br />How tools can be used (FB, Twitter, LinkedIn)<br />Optimiseyour LinkedIn profile to maximise exposure and results <br />$499 + GST<br />We 13th Oct, 8.30-3pm @ecentre<br />
  51. 51. Questions?<br />Tom.Reidy@catalyst90.com<br />021 779 298<br />@TomReidy<br />Sabrina.nagel@ecentre.org.nz<br />021 022 62 170<br />@sabrinanagel<br />workshop@catalyst90.com<br />

Notas do Editor

  • I am a user of social media
  • Show social media revolution video
  • The word sex def attracted my attention when I saw this
  • The separation between business and personal lifes doesn’t exist anymore, they are blurring, nothing we can do about it, so we better get on with it and learn how to manage it
  • there is a lot out there, youdont need to do everything from day one, it is a journey and you can take one step at a time
  • It is constantly changingDifference between sm and website: website is one-way conversation (even with blogs = limited interactivity), sm is two way communication and real-time
  • If there is anything you want to remember from this morning, it is this: new environment moving from traditional way of broadcasting your message to one-to-one communication: connecting on an individual level, engaging on a one-to-one basis, individuals within an organisation connect with individual outside of the organisation =&gt; making companies more personal and approachable, you talk to this group which then talks to this group etc. =&gt;encourages the viral natureListening becomes more important than speakingIt is about giving customers an opportunity to have a voice, and give your business the opportunity to listen
  • It is expanding the ways and means of which businesses can be closer to their customers, how does it do that:
  • Builds awareness: by engaging on a personal level, people find out what you and your company does
  • Increases visibility: it levels the playing field as small businesses have the same tools and opportunities then corporates with more resources; sm interactions are real-time hence information spreads faster
  • What this means: done well sm allows you to turn your customers into your salesforce! By creating a community of people who are engaged with your business, the message you are sharing gets distributed through their networks, possibility of targeting different segments
  • The more material you have online the better is your exposure and the more ranks you can occupy-&gt;important for brand mgmt
  • Show social media revolution video
  • 78% believe in peer recommendations, only 14% trust advertising
  • Facebookover 500 million users
  • Not only engagement with customers but companies also use it to recruitment
  • Might want to be careful what you post on your facebook page, analogy with house it is more than going thats the power and a treadYou might want to be careful what you out onto your facebook profile
  • Especially when you consider that the fastest growing segment is ..Honestly don’t know why
  • Old mkt rule was if you had a bad experience you tell 10ppl, if you have a good experience, you ll tell 1 person. Social media changes this rule: out to 100 or 1000 through your networks and your friend’s networks, not only negative experiences spread fast, also positive
  • 70 % of internet users have a fb profile58% of whole population (around 2.5million)Social media usage in relation to population is bigger than US
  • Telstra clear eg.-&gt; customer became ambassador for telstra
  • One of our ecentre companies is unleashed: we made sure that the social media strategy was implemented before the launch of websiteStumble upon is a discover engine, which finds the best of the web based on your preferences. Resulted in high traffic but not very targeted.Note: after one month 62% of traffic was from social media sites1.4 % sign-up rates
  • Shift worldwidereadership of newspapers all over the world is declining:We no longer search for news, the news find to us
  • Social media has changed how the press operates as well. Social media has lifted a barrier to entry: You no longer have to wait for the press to pick up your story but you can broadcast/publish yourselfPress uses social media to find stories and validating stories through trusted relationships (e.g. #eqnz)
  • Some key messages around what reach is about
  • Cost: although most of the tools are free, there are labour costs associated with it: you get back what you put inneeds proper resourcing
  • Always need to evaluateyour progress &amp; results: tangibles like increased website traffic can be measured
  • Alignment: the social media strategy needs to be aligned with business strategy, e.g. One of your strategic goals is to reach 200 new customers within 3mths
  • Consistency across the different channels or sites- dont want a disjointed campaign but leverage of the different channels e.g. Blog &amp; twitterBut also consistent engagement: time mgmt, set aside time for rt, comments etc
  • so react to negative &amp; positive feedback: Ability to publicly solve a problem shows that you are fair and transparent and look after your customers interests.
  • Not in the game:More powerful mode is engaging level- proactiveYou can choose where you want to be Depends on industry and businesswe encourage the 3rd – best practise by avoiding the place where conversation is happening, missing out on opportunity to listen
  • Implementation of social media strategy is no different than implementing any other strategy
  • Many tools/channels out there but will focus on 4 most popular
  • Youtube: Second biggest search engine after googleGood for SEO as videos rank high, 200mil videos watched daily
  • As with everything it is important to measure progress and results, we recommend using analytics tools such as google analytics or catalystsonar to measure website traffic etc.
  • Once you have a certain amount of engagement you will find logging on to each individual tool cumbersome. you can automate some of the processes and managing the volume of interaction by using aggregation tools such as hootsuite or tweetdeck, thus working more efficiently ….You might doubt the relevance of the tweets you are seeing on the screen…
  • Spredfast: campaign management but also more sophisticate reporting(Also: Chatter (salesforce)- private collaboration space for companiesNing: create your own social network