The document discusses how marketing plans are now irrelevant due to the COVID-19 pandemic. It notes that events have been cancelled, field marketing disrupted, and customers are distracted. This has put businesses in a 100% dependency on digital channels for leads and customers. However, simply streaming through digital channels without guiding the digital buyer journey can lead prospects down many overwhelmed paths. The document advocates taking back control by adapting to customers' current needs, guiding them through a curated digital buyer journey with content, and owning the time to launch new initiatives.