From 0 to 100 trial signups per month can be achieved with no content by building a list of perfect customers for your product, creating a free and useful product for this audience using existing resources, and tracking key metrics like email sequences sent, new leads, and new customers. Continuous improvement is needed by refining the website, re-engaging unresponsive leads, and targeting others in contacted companies.
14. Metrics we track
We track count and conversion rate of the following:
● Email Sequences sent
● New Favourable Replies (Outbound Leads)
● New Leads from Ads
● Meetings booked
● Proof of Concepts Live
● New Customers / Revenue
15. As I said, it is always a work in progress...
● Improve the website
● Go back to the people who never replied with something else
● Target someone else in the same company
● etc.