Public Relations | Social Media Strategist | Branding | Social Business |

1. Public Relations, Social Media

2. What is PR?
In today's competitive
market, reputation can
be a company's biggest
asset – the thing that
makes you stand out
from the crowd and
gives you a competitive
edge. Effective PR can
help manage reputation
by communicating and
building good
relationships with all
organisation
stakeholders.
Our definition of Public
Relations:

3. Organisation' can be a
government body, a
business, a profession,
a public service or a
body concerned with
health, culture,
education - indeed
any corporate or
voluntary body large
or small.

4. 'Publics' are audiences
that are important to
the organisation. They
include customers -
existing and potential;
employees and
management;
investors; media;
government;
suppliers; opinion-
formers.

5. Do I have good communication skills?

6. Do I have good communication skills?
PR practitioners must be confident talking to a wide range
of people – for example, your role may involve presenting
to clients, dealing with journalists and meeting with
groups of people important to your organisation or client.
You also need to have excellent writing skills as you could
be producing press releases, annual reports, articles and
newsletters. There are certain essential qualities and skills
that you will need to get ahead in PR.
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• These include: Good verbal and written communication skills
• An ability to multi task and manage your time effectively
• A good level of organisation and planning
• An interest in all forms of media

7. Understanding' is a
two-way process. To
be effective, an
organisation needs to
listen to the opinions
of those with whom it
deals and not solely
provide information.
Issuing a barrage of
propaganda is not
enough in today's
open society.

8. Do I cope well under
pressure?
PR roles can be incredibly
varied so you will need to
be able to organise your
workload in order to meet
strict deadlines. The ability
to multi task is essential,
and a flexible attitude
important. If you are
looking for a 9-5 job, then
PR is probably not for you
– your position may
involve early starts, late
finishes or time at the
weekend.

9. PR in asocial, Local, Mobile World

10. PR in asocial, Local, Mobile World
According to a survey undertaken by Cranfield School of Management and the CIPR, the
following skills and qualities are important if you are considering working in public relations:
Ability to:
analyse management needs
counsel management
identify causes of problems, analyse future trends and predict their consequences
research into public opinion, attitudes and expectations and advise on necessary action
plan, organise and co-ordinate tasks
monitor and follow up
set goals and objectives
motivate and influence others
communicate effectively with individuals and groups in meetings and through presentations
write and edit press releases and reports
work effectively with journalists
identify major social issues affecting organisations
establish financial control.

11. Our definition of
Public Relations:
Public Relations is about
reputation - the result of what
you do, what you say and
what others say about you.
Public Relations is the
discipline which looks after
reputation, with the aim of
earning understanding and
support and influencing
opinion and behaviour. It is
the planned and sustained
effort to establish and
maintain goodwill and mutual
understanding between an
organisation and its publics.

12. Be curious… insatiable in
your thirst for knowledge!
Learn, learn, learn. It’s never
been more important to
ALWAYS continue learning –
fresh skills are critical to your
success as a marketing or
public relations professional.
Whether you are a seasoned
pro or brand new to the
industry – challenge yourself
to constantly learn and apply
new skills/technology to what
you are doing, and adapt
processes to fit your
environment. It is critical to
invest in YOU.

13. How do you define digital
PR and what strategies are
vital for success?
PR has changed massively;
it isn’t just about media
relations and churning out
press releases like it used
to be a decade ago.
Digital PR is all about
combining traditional PR
with content marketing,
social media and search:
transforming static news
into conversations and
bypassing media to speak
directly to your target
audience online.

14. “All my days I have longed equally to travel the right road and
to take my own errant path.”

16. Be yourself; everyone else
is already taken
“It’s a good thing
when you don’t dare
do something if you
don’t think it’s right.
But it’s not good when
you think something’s
not right because you
don’t dare do it.”

17. The Gift Economy in the
digital age
With the emergence of a
networked society, and largely
thanks to the Internet, the
Gift Economy has become a
powerful yet often
misunderstood facet of late
capitalism. Given the
relatively low costof
producing and sharing digital
property (software, music,
video etc.) and the massive
networks that can now be
accessed for distribution, the
Internet has opened up a
powerful channel for large-
scale gift-giving. These days,
the free digital gifts we
regularly receive from distant
‘gifters’ draw us into
relationships that reinforce
their prestige and control of
key markets.

18. You only live once, but if
you do it right, once is
.enough
Twenty years from
now you will be more
disappointed by the
things that you didn't
do than by the ones
you did do. So throw
off the bowlines. Sail
away from the safe
harbor. Catch the
trade winds in your
sails. Explore. Dream.
Discover.