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Tips to Increase traffic from SEO for e-commerce websites. Get more traffic with these practical tips to your online shop. Implement these practical SEO tips and make your e-commerce venture more profitable
Top Tips to Increase Traffic from SEO for E-commerce Websites
Digital Marketing Strategies
Top Tips to Increase Traffic from SEO for
In the emergent times today a consumer’s
experience with a marketplace has become more
mobile, social and visually oriented which helps
improving the process for a customer however
complicating the process for business owners
trying to keep up with the newest trends in the e-
commerce world as they expand their venture.
As the site is built, the plans for marketing it
begins, without which chances of succeeding
narrow down. It is rather appalling to see e-tailers
especially startups today when it comes to
attracting traffic. They assume that SEO in
addition to a pristine website will automatically
generate over millions of rupees as a start.
However, not so true to the fact, it is a lot of hard
work in this day and age, coupled with a lot of
time, money, planning, management and
measurement, same as what is needed to run a
E-Commerce websites have a number of innate
qualities with duplicate content and large product
catalogues to name a few which make it difficult
to achieve a high ranking in Google. So if you have
an E-Commerce site and your traffic sucks this
article will guide you with essential tips for e-
Commerce SEO to boost traffic and increase sales.
If you have any successful strategies on the same
that are not listed here, free to share your
comments with us.
Structure your site right
In the initial stages of structuring the site it is
important to get the architectural information right
from the beginning. During the planning of the
architecture of the site it must be kept in mind that
the flatter the structure the better it is. Making sure
not to overdo the product categories and sub
categories is very important, as it influences not only
the travel through the pages but also the page rank
distribution amongst the pages.
Keep your products close to the homepage
Keeping SEO in mind, the homepage is one of the
most significant assets to a website. The
homepage is the first page a search engine picks
up and is the main source for Page Ranking. Hence
the primary goal is focused on keeping every
product not more than three clicks away from the
Use Impactful title tags
The title tags on the home page form an essential
part of the SEO of the website. While creating title
tags it must be kept in mind that these very tags
make the search terms to a product.
For instance, if you are selling different types of
cars, the title tags must reflect the various types of
cars the business has for sale. You might have a
tag that says “Used cars” and another that says
“Luxury cars” and third that says “Rental cars”.
Using Google Adwords keyword tool to
enable locating right phrases
To enhance the title tags and the overall e-
commerce SEO, initiate with researching keyword
phrases with the free Google Adwords keyword tool.
To detect the best keywords for the product page,
first type in the search phrase that is likely to be
used for the page. The keyword tool divulges the
competitiveness of the keyword phrase on the bases
of which the keywords can be further refined till a
significantly low competition is achieved.
Perk up page file names
Most e-Commerce platforms give strange page file
names most of which are automated such as
measures must be taken in order to change the
settings to generate links that include a keyword
rich title tag.
Products must be tagged
Appropriate tags that link back to similar products
must be added.
Tender article marketing
It is highly appreciated by both customers and
search engines if extra resources are offered. For
instance, in context with cars example, one free
resource can be offered like an article on car
safety, for better SEO of those products which is
also better known as article marketing as it
increases the back links to the website.
Have an active Blog space
Under the same lines as above, a blog space can
be created which offers reviews, tips, trivia and
everything related to the products on the website.
The blog suggests of prospects to publish custom
made content containing the intended keywords,
thus increasing traffic to the website.
Post press releases
SEO for e-commerce websites is almost the same
as SEO for other websites, hence proclaiming the
importance for back linking as a success for SEO.
Posting what’s new and happening on the website
blog and submitting press releases on various PR
sites and scattering it elsewhere on the web helps
significantly in increasing traffic.
Get reviews of products
Product reviews written by the customers and the
owners are a brilliant option to put content on the
website with the keyword phrases. Reviews from
customers show more credibility thus attracting
potential customers and increasing sales and
should be encouraged.
Use Facebook, Twitter, Youtube
Facebook and twitter are the biggest names in social
media and Youtube is the second largest search
engine after Google itself. Keeping the fact in mind
that people visit these websites more than any
other, it is crucial to make the websites presence felt
on these universal platforms. A month’s worth of
timely posts and videos including the product
keyword phrases can be prepared that will
drastically increase the traffic on the website.
After getting started with the Social sites a
monthly email flash can be integrated with
Facebook and twitter. Many services like
VerticalResponse.com, enable the integration with
the two at the press of a button.
Make your mark on Stumbleupon,
Digg and Technocrati
One very successful social media strategy to an e-
commerce website is submitting the best posts
and articles to sites listed above which can
definitely generate a ton of traffic.
Use right e-commerce platform
It is highly relevant for every e-commerce website
to use a content management system to make life
easier. Updating products and adding content is
effortlessly handled by these systems. Select a
suitable platform (Magento, Open Cart etc.) which
can make you manage the optimization easy for
Produce links within the product description
In context with what was discussed earlier related
to keywords, it is a good practice to take those
keywords from the product description and make
them into links for similar products as Google has
an affinity towards keyword-rich links. Also make
sure that links like “See more here“ which tend to
be more generic must be avoided.
Optimize product images
Another good practice is to have descriptive and
captivating images which will by themselves
attract additional traffic to the e-commerce
Incorporate H1 and H2 tags
Embrace the product keywords in the heading and
subheading tags is a must have on every page.
Add dynamic “Top sellers” list
Incorporate an additional code on the website
that dynamically generates the frequently
searched products prominently on the home page
and many such similar lists like categories etc. can
Examine progress on Google Analytics
The Sites traffic can be drastically improved by
checking on its progress on Google analytics which
helps provide information on how people visit and
respond to the site.
Never too late to ask for help
The Final tip of the twenty is the most important
one of all. If you are unable to improve the SEO on
your ecommerce site do find a company
specialized in SEO services and hire them. As they
say a stitch in time saves nine, similarly your
investment in e-commerce SEO service will
definitely pay off tenfold.
At Your Service!
Having said that if you want to improve on your
site traffic and see conversions happen or get
ranked on the top of the ranking charts all at a
reasonable rate Get in Touch with us today!