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History and Impact of Twitter in Under 140 Characters

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SALISBURY UNIVERSITY -- Social Media Marketing Class
SALISBURY UNIVERSITY -- Social Media Marketing Class

Twitter was founded in 2006 by Jack Dorsey, Evan Williams, and Biz Stone. It now has over 200 million users who send more than 150 million tweets daily. Tweets are limited to 140 characters, which has influenced microblogging. Twitter has changed how media and politics engage with society through real-time sharing of information. Key metrics for users and businesses include tweets, retweets, followers, and mentions. Twitter can be used personally to connect with others or by businesses to build their brand and get customer feedback. However, issues like privacy, misinformation, and addiction are concerns with both personal and business use. Advertising on Twitter allows targeting specific interests.

1 of 9
History and Overview The founders are Jack Dorsey, Evan Williams, and Biz Stone On March 21, 2006, @Jack sent the first tweet The name twitter was inspired by the platform Flickr 200 million users worldwide More then 150 million tweets daily Max of 140 Characters allowed per tweet
Major Impacts Has significantly influenced micro-blogging Twitters tipping point in 2007 at the event South by Southwest Has changed the way media/politics reach out to society (Breaking news, events, scores, etc) Uses influence for the good by (creativity, courage, learning, inspiration) Instant sharing of information whether positive or negative
Key Performance Indicators Tweets/ Retweets Followers Following Listed Alerts Mentions @[twitter username] replies
Personal Use Stay connected with friends, family, news, and businesses Quick answers Microblogging Inspire yourself and others
Business Use Connect with your customers to help promote your company and brand Customer feedback/updates so you can improve your product or service Builds brand loyalty and brand awareness Helps optimize for searches Market your brand for free to millions “Twitter is Viral” (Dell has perfected this with their promotions)
Problems associated with Business and Personal use Privacy issues False or misleading information Real time information Personal and business image Can be addictive
Advertising Opportunities Target niche markets Target ads based on interests Can run contest and promotions Build your personal brand Allows you to interact with customers and build stronger relationships
References "Blazing Minds." Blazing Minds. N.p., n.d. Web. 02 Nov. 2012. <http://blazingminds.co.uk/twitter-personal/>.” The Daily SEO Blog." SEOmoz. N.p., n.d. Web. 02 Nov. 2012. <http://www.seomoz.org/blog/tracking-the-roi-of-social-media>."The Globe and Mail." The Globe and Mail. ANDRÉ -140-characters-at-a- time/article573416/>. PICARD, 20 Mar. 2011. Web. 02 Nov. 2012. <http://www.theglobeandmail.com/technology/digital-culture/social- web/the-history-of-twitter "Tweet Sort Twitter Marketing." Twitter Marketing Guide. N.p., n.d. Web. 02 Nov. 2012. <http://tweetsort.com/>.

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History and Impact of Twitter in Under 140 Characters

  • 1.
  • 2. History and Overview The founders are Jack Dorsey, Evan Williams, and Biz Stone On March 21, 2006, @Jack sent the first tweet The name twitter was inspired by the platform Flickr 200 million users worldwide More then 150 million tweets daily Max of 140 Characters allowed per tweet
  • 3. Major Impacts Has significantly influenced micro-blogging Twitters tipping point in 2007 at the event South by Southwest Has changed the way media/politics reach out to society (Breaking news, events, scores, etc) Uses influence for the good by (creativity, courage, learning, inspiration) Instant sharing of information whether positive or negative
  • 4. Key Performance Indicators Tweets/ Retweets Followers Following Listed Alerts Mentions @[twitter username] replies
  • 5. Personal Use Stay connected with friends, family, news, and businesses Quick answers Microblogging Inspire yourself and others
  • 6. Business Use Connect with your customers to help promote your company and brand Customer feedback/updates so you can improve your product or service Builds brand loyalty and brand awareness Helps optimize for searches Market your brand for free to millions “Twitter is Viral” (Dell has perfected this with their promotions)
  • 7. Problems associated with Business and Personal use Privacy issues False or misleading information Real time information Personal and business image Can be addictive
  • 8. Advertising Opportunities Target niche markets Target ads based on interests Can run contest and promotions Build your personal brand Allows you to interact with customers and build stronger relationships
  • 9. References "Blazing Minds." Blazing Minds. N.p., n.d. Web. 02 Nov. 2012. <http://blazingminds.co.uk/twitter-personal/>.” The Daily SEO Blog." SEOmoz. N.p., n.d. Web. 02 Nov. 2012. <http://www.seomoz.org/blog/tracking-the-roi-of-social-media>."The Globe and Mail." The Globe and Mail. ANDRÉ -140-characters-at-a- time/article573416/>. PICARD, 20 Mar. 2011. Web. 02 Nov. 2012. <http://www.theglobeandmail.com/technology/digital-culture/social- web/the-history-of-twitter "Tweet Sort Twitter Marketing." Twitter Marketing Guide. N.p., n.d. Web. 02 Nov. 2012. <http://tweetsort.com/>.