2. About MySpace
 Launched in 2004
 200 million current users
 It is used for personal use, like expressing your self and
for businesses to promote their product and brand
name.
 In 2011 MySpace was bought out by Specific Media. A
company that does site analytics and advertising.

3. Promoting your Business
 MySpace, like all sites let you create your own website.
 Unlimited number of friends. This lets you have a
bigger target market
 Post blogs, video, and photos of your product to let
your customers know about sales and details of the
merchandise.
 A good way to get more reach is to make a personal
approach to customers by connecting with them and
getting to know them as well as get feed back on
products and ideas.

4. Targeting
 With over 80% of users being 18 years or older it makes
MySpace a great place for businesses to target
customers.
 It can also be used for job search. Businesses can post
classifieds on the website and link them to the
companies website.
 You can also search to advertise to a specific
demographic area on MySpace. With the search
engine you can specify who you want to look at.

5. Your Profile
 To get customers to come to your website you have to
make sure your profile is:
 Organized, with sales and products that attract the eye
of the customer.
 Stands out, make sure that your site is going to bring
customers in and not bore them.

6. Cautions
 For any business or personal user there are things you
have to watch out for.
 Do not put anything too personal on the website
 Set your profile to private so only people you specify
are allowed to view it
 Only accept friends that you know
 Watch out for anyone pretending to be other people

7. Businesses Succeeding
 There are many on MySpace, but the people who do
excel are the upcoming artist making their name. They
try to get noticed and signed by record labels. In fact
when you sign up it asks you if you’re an artist or
personal use for the site.
 Though companies like Jack in the Box, Nike, and
Honda all do a great job getting friends and spreading
their brand name.

8. From MySpace
 Account types
 Create a customized profile that is all about you, your content, and your fans.
 Personal:
 Find and connect with people who have similar taste in games, music, and
movies.
 Share photos, videos and updates with friends.
 Musician:
 Upload songs, photos, videos, and more for your fans to enjoy and share.
 Connect with fans, promote your shows, and get detailed traffic stats.
 Comedian:
 Get listed in our extensive professional comedian directory.
 Promote gigs and geo-target your fan base with access to our Events Platform.
 Filmmaker:
 Showcase your work and spotlight your role in the filmmaking community.
 Establish your preferences, affiliations and influences; announce screenings
and awards.

9. KPI
 Friends
 How much interaction you have with your market
 How many people visit your site

11. Sources
 https://www.webduckdesigns.com/pages/website-
resources/myspace-marketing.php
 http://www.randomhistory.com/2008/08/14_myspace.
html
 http://www.itstrategists.com/MySpace.aspx
 http://adage.com/article/digital/specific-media-ceo-
talks-myspace-justin-timberlake/228494/
 http://allthingsd.com/20110629/exclusive-myspace-to-
be-sold-to-specific-media-at-35-million/
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