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SOLUTIONS TO HELP YOU GROW YOUR BUSINESS IN AFRICA.

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Contents
1. Welcome
2. Solutions to help your business grow
3. How we shape future businesses
4. Our strategy
5. Our support to help you create value and business opportunities
6. Our business transformation and project management solutions
7. How we can help you to unlock new consumers and markets
8. PR, marketing and communication
9. Thinking differently
10. Acting differently
11. Our people
12. Our practice
13. Upcoming conferences

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Welcome
Our approach to help you transform and grow your business.
At SSCG, we provide you with a comprehensive range of market-leading and holistic solutions that put the knowledge and skills of our team at the service of your business.
We work with our clients helping them to devise innovate strategies and optimise processes to support their business growth, strategic initiatives and develop customised implementation strategy tailored to their businesses.
We understand that operating in unknown, safety-complex regions and technically demanding geographies such as African markets, requires particular sensitivity to local environments and experience.
To manage these challenges and meet our client’s needs, we have selected high performing professionals and experts who possess extensive local industry knowledge and market understanding coupled with our market insights, knowledge and international expertise.
Our reputation for service excellence and our professional approach is further distinguished by a willingness to adapt and innovate in order to help you to achieve success.

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Our solutions create jobs, boost local economies and generate income for businesses.

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Solutions to help your business grow
How we can help you enhance your business competitiveness and efficiency in Africa.
At SSCG, we draw upon our knowledge, market and industry insights to help our clients enhance their operation capabilities, manage risks, strengthen controls, grasp opportunities and achieve full potential across multiple markets and sectors.
We are highly integrated in the markets we work in, which is very significant for our clients and to ensure that we retain consistent and quality standards everywhere. We believe that these benefits significantly enhance our quality of service and speed of response. Our network throughout the region helps to demonstrate that we are responsive to the needs of our clients, stimulating trade and enhancing business relationships.
To help you seize new opportunities, our professionals provide management solutions and support on key industry issues, such as:
 Projects and portfolio management
 Operation, risks and business continuity
 Strategic planning and execution
 Market development and growth
 Process optimisation and improvement
 Economic and investment
 Technology upgrade and systems improvement
 HR function improvement, talent development and management
 Consumer service delivery and transformation
.
We are highly integrated across Africa, which is very significant for our clients and to ensure that we retain consistent and quality standards everywhere. We believe that these benefits significantly enhance our quality of service and speed of response. Our network throughout the region helps us to demonstrate that we are responsive to the needs of our clients, stimulating trade and enhancing business relationships.

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How we shape future businesses
Strategy is about looking ahead and planning for a better future and minimise uncertainty. We work side by side with our clients helping them to define the future of their businesses and optimize operations. We help clients to sharpen their ambition grounded firmly in the realities of the marketplace, the capabilities of their businesses and goals.
We understand that strategies stand or falls on execution in many businesses, that’s why our internationally experienced professionals focuses at delivering executable strategies, genuine impact and insights to clients right across multiple sectors.
SSCG have a reputation in the marketplace for offering unparalleled knowledge and expertise to address our clients’ strategic challenges whilst helping them take the practical steps to execute their strategies effectively and improve performance.
We can help you drive your business performance through our industry-focused approaches and solutions. We help clients de-risk operations, improve performance, profitability and sustained results.
We support our clients tackle diverse challenges and forward planning, such as to:
• Establish and define business future.
• Enhance capabilities and return.
• Devise the right strategic plans and solutions.
• Develop executable solutions to overcome growth issues.

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We provide focused managerial perspectives and analytics to help our clients understand their markets and consumers in order to enhance decision making, profitability and growth.

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Our Strategy
SSCG business model is designed to ensure that we create value, improve our distinctive capabilities and play to our strengths while working across the business value chains. We are committed to innovation, entrepreneurship, investment and talent development in developing economies. We have set out a series of milestones by which our progress can be tracked. These milestones mark our aspirations, strategy, plans and intended progress over the next years to come.
We have a passion for challenging thinking, continuous improvement, excellence and particularly value people, the environment and integrity. We are working to become a simpler and more standardised business, with a clear focus on what we do best in our distinctive capabilities which include: enterprise management training, operation support and consulting. We blend international expertise with local understanding to build a stronger, sustainable and profitable future for our clients. By aligning with commercial, political and environmental realities, we transform ideas into measurable commercial businesses and deliver results.
Setting the pace
in a dynamic and competitive global economy to drive growth, innovation
and
entrepreneurship.

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Delivering to our clients in the right way.

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Our support to help you create value & business opportunities
Stimulating market development, economic prosperity, inclusive growth and Social Responsible Investment (SRI).
The continuing success of Foreign Direct Investments (FDIs) and flow of remittances into emerging and developing economies reflects the on-going growth of the markets and investors’ appetite.
We understand that good investment requires deep knowledge and insights of market characteristics. Through our business network and extensive experience developed over the years, we can provide you with the best possible options and support you to understand these markets comprehensively.
SSCG work to facilitate and revolutionise the way businesses and investors invest in developing markets. Help you to maximise profit and returns. We offer networking opportunities, support and independent advice to companies, investors and Diaspora seeking to invest or expand in the African market.
We provide independent advice on how best to identify investment opportunities, allocate financial assets across all asset classes. We can help you identify high growth and returns projects and sectors for investment; and access top performing asset managers in each asset class.
Our extensive network of experienced sector and location professionals will provide you with market information, location guidance and practical help to get your business operation up and running in new markets. Further support you to enhance your operation capabilities, grow and access export markets from your base. Our investment advisory service is independent, highly professional and aligned to current market and client’s needs.

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Our business transformation & project management solutions
Optimising your business for efficiency
SSCG’s operation and business continuity solutions are designed to provide you with world-class innovative, entrepreneurial support and development experiences. We place great emphasis on ensuring that clients are given a superior support and solutions to fully integrate in their personal, business and professional activities. We support our clients to re-engineer their Target Operation Models (TOM) and deploy leading practices to increase productivity and returns.
Through our tailored, high-impact enterprise management solutions and consultancy services, individuals and organisations are transformed into top performers at the cutting edge. Our one-stop customised innovative and enterprising solutions are designed to ensure that our clients are transformed and supported to impact their business performance.
Managing your capital projects
We can help you throughout your projects life-cycle, to develop top notch project concepts and high standards business plans, allocate resources efficiently and execute plans effectively to increase results. Our ability to challenge assumptions and manage projects effectively continues to win us clients after clients, from multinational blue chips to public sector organisations.
We believe that the next generation of project management calls for a genuine partnership between providers and clients through a 4Ps Model (Public, Private and
People Partnership) which addresses efficiency, inclusiveness and effectiveness.
A partnership that focuses not just on the acquisition of talent but on its planning, engagement, development and retention. In addition, offers measurable increases in productivity, clarity and project performance.
We have experience working in this area of business; have developed extensive expertise working with clients time after time.

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How we can help you to unlock new consumers & markets
Consumer demands and specifications are shifting along with the middle class in developing markets, as is the competition and business climate. These factors make it critical to be specific when it comes to operating in these markets, from developing the right products and services, delivery and post-sales support. At SSCG, we believe that understanding market opportunities, constraints and innovation play an important role in establishing your business operation strategies and allocation of
resources.
The pressure to crack open markets in developing countries, particularly those at the middle and bottom of the pyramid, is driving a surge in business-model innovation. The economic slowdown in developed markets is forcing companies to reshape their operation models. In addition, the rise of new technology-based and low-cost rivals is threatening incumbents, reshaping industries, and redistributing profits. Indeed, the ways by which businesses create and capture value is undergoing radical transformation worldwide.
At SSCG, we draw upon our global and local knowledge, market and industry insights to help our clients enhance their business operation capabilities, unlock new consumers and market opportunities across multiple sectors and countries in Africa. We are highly integrated across the region, which is very significant for our clients and to ensure that we retain consistent and quality standards everywhere.
At SSCG, we support our clients to do business in Africa and navigate market challenges,
de-risk operations and strengthen value chains to increase efficiency.

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Creating jobs and opportunities in Africa.

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PR, Marketing & Communication
We help our clients to boost their Corporate Social Responsibility (CSR) initiatives and communication strategies to restore and portray the right brand image, engage with their clients effectively and to explore new markets.
Our founding principles and work ethics are to strengthen communication linkages, the understanding and perception of ideas, brand, activities, products, information, people and markets for our clients.
We work with our clients to improve their corporate brand and footprint, enhance reputation, and engage consumers and stakeholders effectively. Furthermore, we support our clients to manage activities efficiently, including their market entry strategy.
Our approach and leading practices allows us to offer firms to an understanding of the customer journey and mind-set from brand awareness, through purchasing research, to shopper and media relations.
We support individuals and organisations seeking to operate in frontier market, helping them to engage effectively with multiple diverse stakeholders and to enhance growth. In addition, support them to improve the perception of their products or services and bridge communications gaps.

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Thinking & Acting Differently
Thinking
At SSCG, thinking differently is the necessary prerequisite for doing differently. This in the end helps us innovate and determine how we engage with our clients, make a difference and deliver real value.
By thinking differently we ensure that our services are not only improved but also transformed to meet our clients and their customer’s needs. Our leading practices provide inspiration and demonstrate how our different perspectives help our clients to fundamentally change the way they do business and drive value.
In addition, our thinking globally and acting locally approach, help our clients transform services; provide them with practical processes and solutions that you can follow from initiating an idea through to implementation.
Acting
We support and work with our clients on every form of corporate marketing and communication, promotion, monitoring progress and impact, gathering data and analytics, engaging and managing stakeholders, and organising corporates events.
We support clients to:
 Devise, review and execute effective CSR & marketing strategies
 Enter and grow into new markets such as Africa.
 Enhance leadership, corporate and product branding and local footprint
 Improve communication clarity and navigate misunderstanding challenges
 Engage effectively with stakeholders and manage expectations
 Go through the journey of products packaging, getting to markets and sales
 Promote activities effectively to enhance impact and returns
 Write top notch speeches and press releases
 Plan, execute and manage high standards conferences and events
 Manage Public and media Relations (PR) and engagement
 Monitor communication progress, impact and outcomes
 Gather and analyse consumer and market data for the future
 Plan and execute effective campaigns and crisis management
 Improve or create corporate branding and reputation in the market place

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Our People & Practices
People
Our people are the core resources that shape who we are and how we support our clients. We attract and deploy professionals of highest calibre, talent and experience to provide value for money and deliver on our promise. We ensure that the right mix of talent is applied up front, to allow us to provide the rights solutions for our clients within the required timeframe.
Practices
We support our clients in the following three areas:
Market entry, CSR and growth strategies
Identifying new markets and activating the drivers of growth.
• Business acceleration through corporate social responsibility.
• Identifying and capturing new consumers
• Driving and creating value
Public engagement solutions and strategies
Improving engagement impact/ROI for brands with integrated planning:
• Communications and media relations
• Integrated marketing
• Brand awareness
Innovative marketing and communication strategies
Improving marketing impact/ROI for brands with integrated communication
• Creative writing
• Content innovation

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Upcoming Conferences
Africa SME Trade & Investment Conference
19 February 2015, London | 20 - 21 May 2015, Brussels
Africa International Conference on Business Transformation, Growth & Investment
04 – 05 March 2015, Abuja | 14 – 15 October 2015, London
Kenya Enterprise Growth & Investment Conference
25 – 26 March 2015, Nairobi
Africa SME Conference & Exhibition
15 - 16 April 2015, London
Africa Small & Medium Business (SMB) Conference
30 April 2015, London | 15-16 July 2015, Lusaka | 22 – 23 September 2015, Abuja
SSCG Economic & Entrepreneurship Conference
06 - 07 May, Abuja |15 -16 September, Nairobi | 09 - 10 December 2015, Lusaka
SSCG Africa Economic & Entrepreneurship Conference
10 - 11 June 2015, Oxford
Technology, Media and Telecoms (TMT) Conference on Africa
19 – 20 August 2015, Lagos
SSCG Annual Southern Africa Trade and Investment Conference
09 – 10 September 2015, Lusaka
Africa Infrastructure, Facilities & Real Estate Conference
21 – 22 October 2015, Abuja
African Investment & Financial Sector Conference
02 – 03 December 2015, Nairobi, Kenya

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Sponsorship & Exhibition Opportunities Principal Gold Platinum Silver Bronze Delegate Packs Banners displayed in the conference hall √ Exclusive sponsorship of the reception √ Deliver keynote address √ Speaking opportunities √ √ Complimentary tickets 10 8 5 3 2 5 Exhibition table at the registration area √ √ √ √ Banner displayed at the networking reception √ Banner display at the registration area √ √ √ √ √ Recognition in all promotion materials √ √ Logo and link on SSCG event page √ √ √ √ √ Logo on all conference promotion materials √ √ √ Advert in the programme brochure Full page Full page ½ page ½ page logo ½ page Logo in the preview √ √ √ √ √ √ Recognition in the e- newsletter √ √ √ √ √ Logo on the lanyards √ Logo on the conference folders and bags √ Logo on the conference pens √ Logo at the signage table √ √ √ √ √ Value $20,000 $10,000 $7,500 $5,000 $2,500 $10,0000
For more information, visit www.s-scg.com or contact our events team to find more about all our upcoming events, discussion topics, sponsorship and exhibition opportunities; and to register your participation at corporate@s-scg.com.

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Get in touch
For more information, contact us at:
T: + (44) 1865 600580 or + (44) 1865 600576
E: info@s-scg.com or Business@s-scg.com
W: www.s-scg.com
SSCG Corporate Services: A UK entity and a subsidiary of Sub-Saharan Consulting Group (SSCG). Registered in England by The Registrar of Companies for England and Wales. Companies House Number: 09117867.
Office: Clarendon Enterprise Centre, Clarendon House, 52 Cornmarket Street, Oxford, OX1 3HJ
Tel: +44 (01865) 600576 | Email: info@s-scg.com | Web: www.s-scg.com