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TOMNOD
©Copyright 2014 Juan Rodríguez
©Copyright 2014 Juan Rodríguez
About Tomnod
• It was founded by:
 Shay Har-Noy
 Luke Barrington
 Nate Ricklin
 Albert Yu Min Lin
• Later, it was acquired by DigitalGlobe
• Website http://www.tomnod.com/
• Social media
60K followers 10,7K followers
@tomnod
2
©Copyright 2014 Juan Rodríguez
What is Tomnod?
3
• It means “Big Eye” in Mongolian language
• It provides satellite images to explore the Earth and solve real-world problems.
• You can mark up what you see.
• Based on CROUDSOURCING
 Goal: Obtaining needed ideas, content or services about a specific topic
 How: Soliciting contributions for a large group of people
 Who: Online communities and undefined public rather than specific known
groups, employees or suppliers.
• So, the power of this web application is in the TEAM
©Copyright 2014 Juan Rodríguez
Topics
4
• Actually
 Fires in San Diego
 Blocked Road/Bridge
 Burned Building
 Flooding in the Southern US
 Blocked Road/Bridge
 Flooded Building
 Missing Airplane: Malaysia Airlines MH370
 Wreckage - Airplane Wreckage
 Raft - Life Raft
 Other
 Oil Slick in Water
©Copyright 2014 Juan Rodríguez
Topics
5
• Others
©Copyright 2014 Juan Rodríguez
How Tomnod works
6
1. Join the Tomnod
team as you view the
planet and mark what
you see.
2. Others on the team
mark the same images --
you get nods when they
agree with you.
3. In places where the
team agrees, we find the
strongest marks.
©Copyright 2014 Juan Rodríguez
How Tomnod works
7
• We can download the results and to work with them
• File with filename extension .kmz
• It can be open with Google Earth
• Or it can be descompressed like a zip file, obtaining a file with filename extension
.kml (with xml format)
©Copyright 2014 Juan Rodríguez
How Tomnod works
8
©Copyright 2014 Juan Rodríguez
Demo
9
• Video Demo about the application works:
http://www.tomnod.com/nod/images/video/tomnodvideo2.mp4
©Copyright 2014 Juan Rodríguez
Conclusions
10
• Advantages and problems of the crowdsourcing model
 Connection between the enterprise and its consumers
 The problems can be solved quickly at little cost
 In several cases, the solutions can be better due to the competition and the
collaboration of the people
 It can generate very important opportunities for innovators and designers
 Combining the knowledge of outsiders and the experts
 A high probability that the project will fail due to lack of monetary motivation
 The participation of non-experts can generate a low quality of work
 Low salaries or without compensation
©Copyright 2014 Juan Rodríguez
Conclusions
11
• As application
 Simple registry as user and UI easy to use
 Specific images with a enough quality resolution to mark up the different tags
 Updated satellite images
 It provides a random satellite image and you cannot select an specific part that
you would like check
 App for mobile devices
 In some cases, the resolution is not so good
©Copyright 2014 Juan Rodríguez
Questions
12

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Tomnod

  • 2. ©Copyright 2014 Juan Rodríguez About Tomnod • It was founded by:  Shay Har-Noy  Luke Barrington  Nate Ricklin  Albert Yu Min Lin • Later, it was acquired by DigitalGlobe • Website http://www.tomnod.com/ • Social media 60K followers 10,7K followers @tomnod 2
  • 3. ©Copyright 2014 Juan Rodríguez What is Tomnod? 3 • It means “Big Eye” in Mongolian language • It provides satellite images to explore the Earth and solve real-world problems. • You can mark up what you see. • Based on CROUDSOURCING  Goal: Obtaining needed ideas, content or services about a specific topic  How: Soliciting contributions for a large group of people  Who: Online communities and undefined public rather than specific known groups, employees or suppliers. • So, the power of this web application is in the TEAM
  • 4. ©Copyright 2014 Juan Rodríguez Topics 4 • Actually  Fires in San Diego  Blocked Road/Bridge  Burned Building  Flooding in the Southern US  Blocked Road/Bridge  Flooded Building  Missing Airplane: Malaysia Airlines MH370  Wreckage - Airplane Wreckage  Raft - Life Raft  Other  Oil Slick in Water
  • 5. ©Copyright 2014 Juan Rodríguez Topics 5 • Others
  • 6. ©Copyright 2014 Juan Rodríguez How Tomnod works 6 1. Join the Tomnod team as you view the planet and mark what you see. 2. Others on the team mark the same images -- you get nods when they agree with you. 3. In places where the team agrees, we find the strongest marks.
  • 7. ©Copyright 2014 Juan Rodríguez How Tomnod works 7 • We can download the results and to work with them • File with filename extension .kmz • It can be open with Google Earth • Or it can be descompressed like a zip file, obtaining a file with filename extension .kml (with xml format)
  • 8. ©Copyright 2014 Juan Rodríguez How Tomnod works 8
  • 9. ©Copyright 2014 Juan Rodríguez Demo 9 • Video Demo about the application works: http://www.tomnod.com/nod/images/video/tomnodvideo2.mp4
  • 10. ©Copyright 2014 Juan Rodríguez Conclusions 10 • Advantages and problems of the crowdsourcing model  Connection between the enterprise and its consumers  The problems can be solved quickly at little cost  In several cases, the solutions can be better due to the competition and the collaboration of the people  It can generate very important opportunities for innovators and designers  Combining the knowledge of outsiders and the experts  A high probability that the project will fail due to lack of monetary motivation  The participation of non-experts can generate a low quality of work  Low salaries or without compensation
  • 11. ©Copyright 2014 Juan Rodríguez Conclusions 11 • As application  Simple registry as user and UI easy to use  Specific images with a enough quality resolution to mark up the different tags  Updated satellite images  It provides a random satellite image and you cannot select an specific part that you would like check  App for mobile devices  In some cases, the resolution is not so good
  • 12. ©Copyright 2014 Juan Rodríguez Questions 12