SlideShare uma empresa Scribd logo
1 de 9
By
Steven Severn
Thought Process:
People spend over 700
billion minutes per month
on Facebook
 Facebook allowsTargeted Advertisements
▪ If I can sell myself on a Resume, why not a FacebookAd?
 Best Cost Strategy?
 Cost-Per-Click
(CPC)
 Cost-Per-Million
(CPM)
 Most Efficient Result
 Cost-Per-Million (CPM)
1
2
Total Cost: $3.43
 Result: 2 Interviews at Saatchi & Saatchi
 Phone Interview on 11/22 for a
Assistant Media Planner Position
 Potential in Person Interview for a
Production Position

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The Facebook Job Experiment

  • 2.
  • 3. Thought Process: People spend over 700 billion minutes per month on Facebook  Facebook allowsTargeted Advertisements ▪ If I can sell myself on a Resume, why not a FacebookAd?
  • 4.
  • 5.  Best Cost Strategy?  Cost-Per-Click (CPC)  Cost-Per-Million (CPM)  Most Efficient Result  Cost-Per-Million (CPM)
  • 6.
  • 7.
  • 8. 1 2
  • 9. Total Cost: $3.43  Result: 2 Interviews at Saatchi & Saatchi  Phone Interview on 11/22 for a Assistant Media Planner Position  Potential in Person Interview for a Production Position