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Infographie - Stratégie de contenu web - So Happy Web - Content strategy meet up 13 novembre 2014

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La stratégie contenu web, pourquoi ? comment ?

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Infographie - Stratégie de contenu web - So Happy Web - Content strategy meet up 13 novembre 2014

  1. 1. Quels formats Pour une stratégie de contenu web efficace, votre contenu doit être : des internautes veulent apprendre quelque chose en consultant votre contenu ! les internautes préfèrent ? des internautes ont plaisir à partager une information qu’ils jugent intéressante avec leurs proches. des français ont déjà renoncé à acheter un produit parce qu’ils en avaient entendu parler de manière négative. L’internaute produit aussi de + en + de contenus au sujet des marques. SURVEILLEZ VOTRE E-RÉPUTATION ! Mettez en avant les contenus qui vous valorisent et répondez à vos détracteurs, rien ne sert de faire l’autruche ! EtudePanelYahoo!EtudePanelYahoo!Rafflesmedia Etude Panel Yahoo! GOWoM-Word of Mouth de Mediacom • en 2014, en France • DIFFERENCIANT 3 millions 130 000 de sites web sites e-commerce email-brokers.com partageable6 59% 84% 64% témoignages d’experts articles chroniques commentaires d’internautes vidéos concours jeux 1 interactif 5 CONSTRUIT & CONCIS unique 2 UTILE, A VALEUR AJOUTéE, ACTUALISé 3 4 Conseils, astuces, infos pratiques Info produit pour se faire une opinion Comparatif produits / services Infos & contenus exclusifs Nouveautés, tendances Présentation «distrayante» des infos 86% 85% 80% 76% 72% 59% 80%des internautes liront le titre 20% seulement liront la suite du contenu... 81% 77% 60% 43% 20% Et n’oubliez pas … SEO Expérience utilisateur trafic fidélisation conversion Oui, mais quoi ? Si 2 pages ont un contenu similaire à + de 70% = DUPLICATE CONTENT ! SO HAPPY WEB 35, bd Lascrosses, 31 000 Toulouse hello@so-happy-web.com www.so-happy-web.com Jacqueline LEO LESAGE 06 79 29 98 30 Marie AINETO 06 27 70 13 33 SARL au capital de 5000 € - SIRET 803 133 008 00018 - RCS Toulouse Design goudolmuriel.com - Bird by Freepik.com

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