This session was hosted by Culture Machine @ SMW Bangalore know more: http://socialmediaweek.org/bangalore/2015/03/06/master-class-on-viral-campaigns-2/

2. MYTH BREAKER!
“ Viral Videos Can’t be Made…
Things Just Go Viral…”

3. Definition of Virality?
“To Each, His Own”

4. Let’s see how our Experts
Actually Look Like?
Ask the EXPERTS?

5. ACP Pradyuman (CID)
[Client: Demand Side]
Dr. Salunkhe (CID)
[Agency/Creator Network: Supply Side]
Common Link:
The ‘I can crack this Sh*t’
or
‘Hey Surekha.. Look Eureka’ Moment

6. The Real Hero:
Daya (CID)
• GateCrasher
• Super Powerful
• Effective
• On Your Face!
• ‘Loves’ to
Deliver!
CONTEN
T
In a Nut-Shell:
Real Content King!

7. Just ask yourself 1 simple question…
Before you think of making it
‘Viral’….
How much do you even know
about the platforms
where your videos will go
‘Viral’?

8. Did you Know?:
1 ) 300 Hours of Content uploaded on Youtube Every Minute
[18,000 Hours of Video are uploaded on YT every hour or 18,000 Days of Video
Are uploaded every day
Note: It would take you around 50 Years to watch all the Youtube Videos
that were uploaded yesterday]
2) Half of Youtube views are on Mobile Devices
3) Minimum 500 years of Youtube Videos are watched everyday
on Facebook
4) 60-75 Million unique users per month in India
5) 60% of a Creator’s views comes from outside their home
Country
6) 3 Billion Views Per Day on Facebook

9. Viral Video Campaigns…

23. But did anyone notice this small button called:
‘SHARE’

24. 5 Top Ingredients
for the perfect
‘Viral’
Recipe

25. 1) Timing
1) Trends
3) Reach
4) Multi-Platforms
5) Golden Rule: Content Is king!
- Views Don’t Matter, Watch Time Does
- Likes Don’t Matter, Reach Does
- Videos Don’t Matter, Channels Do

26. Thank You