Social Media Week Beirut is a real world's manifestation of some of the best that new technology has to offer – ideas, strategies and insights shared by the people who are shaping the future.

1. Get involved!
Beirut
September 19th – 23rd 2011

2. What is Social Media Week?
› Social Media Week sets out to explore how local
and regional societies, cultures, and economies
are becoming more integrated & empowered
through a global network of communication.
› It’s a set of comprehensive discussion, issues,
opportunities and cultures relating to
“connectivity”.
› SMW is a “real-world” manifestation of some of the
best that new technology has to offer – ideas,
strategies and insights shared by the people who
are shaping the future.

3. What is Social Media Week?
› The global Social Media Week phenomenon
started in 2009, and has hosted more than 1500
individually organized events in 15 countries
around the world.
› Social Media Week is built upon a set of principles
that focuses on openness, inclusivity,
collaboration and co-creation.
› SMW’s concept puts the attendee at the center of
the experience in the hands of individuals and
organizations who bring a greater depth of
knowledge on a broader and more diverse range
of topics – the community

4. SMW summarized in ONE
sentence
“Tell me and I will forget, Show
me and I will remember, Involve
me and I will understand” –
Confucius

5. Involve me & I will
understand
› The most common type of event, has
unsurprisingly, been panel discussions.
› The reason why panel debates are so popular is
because they are the lowest common
denominator.
› It’s just that in today’s hyper-connected world,
where people demand deeper levels of
engagement, they shouldn’t represent the
standard for the conference industry

6. Participation is the key
› If you broadcast to your attendees they are
unlikely to recall any information and you will have
created no real lasting impact.
› If you involve them, they will not only understand,
but they will become your greatest advocates.

7. 5 pillars of SMW’ success
Promote
openness
and sharing
Connect Build flexible
Creative network for
Thinkers participation
Inspire
Participation SMW Continue the
conversation

8. SMW Beirut Schedule
Themes Days Venue
Banking & Finance - 19th ESA
Business September
Science, Technology & 20th Berytech
Gaming September
Advertising, Media, 21st AltCity Hamra
Communication & September Main Street
Journalism
Fashion, Beauty Luxury 22nd Silkor
& Retail September Headquarters Saifi
village
Hospitality 22nd Ferdinand
September
People, NGO, Society 23rd AltCity Hamra ain
September Street

9. SMW summarized in ONE
sentence
Social Media Week’s Topics
Program

10. Program: Banking &
Finance & business
1. Discussion panel around the use of social media in the
banking sector:
› Are Facebook and Twitter dangerous territories for banks and
financial institutions?
› Benefits Of Social Media For Banking Sector?
› The challenge for the banks to adopt SM
Speakers:
2. Karine Jazra: E-commerce, challenging the Lebanese Karine Jazra
economy, the paypal issue Blom Bank,
Byblos Bank,
Impact BBDO,
3. Planning and Building Integrated Online Presence for Living Social
Banks: The role of Social Media in customer care and Born Interactive
customer relationship management Bayt.com
Sandy Salloum
4. 90:10 Group: “Social Media readiness”
5. Enterprise 2.0: How social networks are transforming
organizations? How did SM change the recruitment
process for H.R departments?

11. Program: Sciences &
technology & Gaming
1. When does content need to be mobile? (panel) Embracing
Mobile application
2. Nokia “Thinking Global, acting local”: Promoting local apps,
done by local developers for the local market, Beirut.com
app, Pin Pay app in collaboration with Bank Audi, Speakers:
Roadster, Zboota, Star Academy
Nokia
Samsung
3. Samsung: The Smart concept: Smart phones, smart TVs, Living Social
Tablets Eastline
Marketing
Sharp Lemon
4. Living Social presenting How Local can you go? How SMEs Dermandar
are reaping local benefits from global networks and the Apps 2 you
challenges ahead Wixel Studios
Beiruting.com
Leo Burnett
5. Key component of social gaming success - Social Gaming
the fastest growing segment of the games market (panel)
› What is social gaming? Trends in Social Gaming?
› What is the Monetization strategy? Micro-transactions, Lead
generation, Advertisements, Subscriptions.

12. Program: Advertising, Media &
Communication & Journalism
1. Social Media Evolution and Advertising (Panel)
2. Mr William Kanaan from Google keynote presentation
3. Crowd sourcing, Social collaboration and citizen Speakers:
journalism (panel) Karine Jazra
90:10 ME
4. Mr Samer Ragheb from Facebook presenting “Word of 1984
mouth at scale” Amphipole
An Nahar
Eastline
5. When Nokia engage with the audience, success Marketing
stories. Facebook
Google
Impact BBDO
5. Discussion panel: Social Business and PR 2.0 - Can
Mindshare
brands become media? Leo Burnett
Wunderman

13. Program: Hospitality
1. Discussion panel : SM, a reason for change?
(panel)
2. Zaatar W Zeit – The viral effect – The Buzz
3. Crepaway: “Never Serious, Forever Sincere” Speakers:
Zaatar W Zeit
Crepaway
4. Roadster Diner, the Social Media experience Ferdinand
Brisk
Living Social
Roadster
Le Gustav
Eastline Marketing

14. Program: Fashion & Beauty,
Luxury & Retail
1. Can we talk about fashion and beauty 2.0?
(panel)
2. Silkor’s presentation “Beauty and Engagement”
Speakers:
3. When fashion blogs come to life Silkor
Elie Turky
4. Social commerce: How social media are AZZI & OSTA
creating a whole new commercial experience
and changing the way we make decisions and Bassam Fatouh
shop? (panel) Hala Ajam
Fady Kataya
Fady Roumieh
Mistile.com
Mizalla.com
Rectangle
Jaune

15. Program: Art & Culture,
NGO, People & Society
1. Cheyef 7alak inititative in Lebanon “the viral effect”:
Engaging with the community to bring awareness and
encouraging using ones’ civic rights
2. SMEX social media exchange workshop: NGO’s initiative to
Educate people on SM, tutorials, online courses…
Speakers:
3. Clearer, sharper, funnier, how-to-shake the SM tree to get
Nasawiya
your customer hooked: keeward presentation Cheyef 7alak
(impact BBDO)
4. Nasawiya: “How Social Networks have changed women’s SMEX
Keeward –
condition in the region” (panel) Amphipole
Slutterhouse
5. Slutterhouse: How SM has changed the relationship
between Artists and Fans
6. Antoine online, the Lebanese Amazon.com that embraced
engagement strategy

16. Our media & event partners

17. Sponsoring Packages

18. Sponsoring Packages
City Headline
1. Brand Positioning: Including SMW Beirut naming rights, placement
across website on sidebar and sponsors & partners page, and across
local printed signage (Banners, poster boards, AV graphics etc…)
2. Content integration, including curation and production of all events
mentioned in the program, speaking opportunities for brand
representatives, Q&A interview & partner profile on Beirut blog
3. Product Integration, including virtual or physical integration of
products, applications or services; facilitation of product giveaways &
competitions; or custom development of web and/or mobile apps
4. Promotion & Marketing, including mention in press releases, in blog
posts, email marketing, newsletters, Radio, TV, mentions at select
events, during opening and closing events.

19. Sponsoring Packages
Hub Sponsor
› Deliverables/Requirements:
1. Hosting an event as either the People & Society,
Business, Media & Communications, Entertainment &
Gaming, Science & Technology or Art & Culture Content
Hubs
2. Provide event space, logistics, AV, staffing
3. Curate a minimum of five events/sessions during the
week
4. Key brand positioning in participating city as Content Hub,
in press and marketing materials and across Hub and city
specific signage
5. Cost: In-kind

20. Sponsoring Packages
Event Sponsor
› SMW Beirut Deliverables:
1. Brand inclusion on local city website on
sidebar and Sponsors page, on local
signage and premium placement within
event partners page on schedule, TV &
Radio
2. Featured promotion of event including
dedicated blog posts/interviews, sharing /
mention on Facebook & Twitter and
inclusion in email marketing

21. Partners Packages

22. Partner of SMW Beirut
Event Partner
› Partner Deliverables:
1. Brand inclusion on Partners
page on local city website &
Social Networks communication
2. Delivery of agreed services
during SMW Beirut
3. SMW signage, including AV
graphics in partners locations
4. Cost: In-kind
› SMW Beirut Deliverable:
1. Promotion & Marketing: including
mention in press releases, in blog
posts, email marketing, newsletters,
Radio, TV, mentions at select
events, during opening and closing
events.
1. VIP access to opening and closing
parties

23. Partner of SMW Beirut
Media Partner
› Partner Deliverables:
1. Outreach/promotion on media partner’s Twitter/
Facebook channels
2. Inclusion in newsletter mailing list
3. List SMW on events page
4. Display SMW banner ads on media partner’s
website
1. Communication of SMW Beirut according to
agreement (Radio spots, Advertorial, TV spot etc…)
› SMW Beirut Deliverable:
1. Inclusion of media partner logo on SMW main city
website
2. Inclusion of logo on signage across select events
3. Mentions in marketing/press materials
4. Speaking, moderating & presenting opportunities
5. Distribution of media partner’s materials (ie,
magazines, etc)
6. VIP access to opening and closing parties

24. For more info:
http://socialmediaweek.org/beirut/
http://www.facebook.com/
SMWBeirut
http://twitter.com/#!/SMWBeirut
http://www.slideshare.net/
SMWBEIRUT

25. To contact us:
Patrick Attallah
CEO 90:10 Middle East
patrick@ninety10group.com
Monica Karam
Social Media Strategist &
Managing Partner
monica@ninety10group.com