SlideShare uma empresa Scribd logo
1 de 25
Baixar para ler offline
Member Meeting 1
June 22, 2016
Chicago
Learn more about Member Meetings
health.socialmedia.org/meetings
Vanderbilt University
Medical Center
Cynthia Floyd Manley
My Southern Health: A “content-first”
approach
My	Southern	Health:	
A	“Content	First”	Approach	
Cynthia	Floyd	Manley	
Vanderbilt	University	Medical	Center
The	challenge:		
Our	biggest	compeBBon	is	NOT	
	the	hospital	down	the	street	
@VUMCHealth		|	@southernhealth		|	@cynthiamanley	|	MySouthernHealth.com
The	answer:		
Be	the	thing	they	want	
@VUMCHealth		|	@southernhealth		|	@cynthiamanley	|	MySouthernHealth.com
Social	
media	
strategy	
User-centric	
curated	
content	
User-centric	
original	
content	
User-centric	
but	about	
VUMC	
content	
@VUMCHealth		|	@southernhealth		|	@cynthiamanley	|	MySouthernHealth.com
@VUMCHealth		|	@southernhealth		|	@cynthiamanley	|	MySouthernHealth.com
@VUMCHealth		|	@southernhealth		|	@cynthiamanley	|	MySouthernHealth.com
@VUMCHealth		|	@southernhealth		|	@cynthiamanley	|	MySouthernHealth.com
@VUMCHealth		|	@southernhealth		|	@cynthiamanley	|	MySouthernHealth.com
@VUMCHealth		|	@southernhealth		|	@cynthiamanley	|	MySouthernHealth.com
@VUMCHealth		|	@southernhealth		|	@cynthiamanley	|	MySouthernHealth.com
Who	Does	It?	
•  Managing	editor	Linda	ZePler	(say	hello,	Linda!)	
•  3	ex-journos	on	staff	plus	a	parenBng/lifestyle	
blogger	
•  Health	educator	on	staff	
•  Contract	writers	
•  Some	faculty,	staff	submissions	
•  Knowledge	Management	team	support	
@VUMCHealth		|	@southernhealth		|	@cynthiamanley	|	MySouthernHealth.com
Workflow	
•  Quarterly	editorial	planning	sessions	
•  Weekly	editorial	meeBngs	
•  Daily	huddles	
•  Daily	social	posBng	is	divided	based	on	
availability		
@VUMCHealth		|	@southernhealth		|	@cynthiamanley	|	MySouthernHealth.com
Vanderbilt University Medical Center: My Southern Health: A "content-first" approach, presented by Cynthia Manley
@VUMCHealth		|	@southernhealth		|	@cynthiamanley	|	MySouthernHealth.com
By	The	Numbers:	The	Blog	
•  Nearly	600K	page	views	to	date	
•  More	than	1,000	comments	on	site	
•  26.6%	open	rate	on	email;	6.2%	CTR	–	well	
above	industry	benchmarks	
•  Site	visitors	from	Tennessee,	Georgia,	
Kentucky,	Alabama,	NC,	Florida,	Mississippi	
@VUMCHealth		|	@southernhealth		|	@cynthiamanley	|	MySouthernHealth.com
By	The	Numbers:	Social	Media	
•  461	posts	over	a	28-day	period	
•  40,000	engagements	
– 33,500	likes	
– 691	comments	
– 5,800	shares	
•  67,000	clicks	
•  7.7	million	“reach”		
@VUMCHealth		|	@southernhealth		|	@cynthiamanley	|	MySouthernHealth.com
A	few	hiccups	
•  Instagram	–	lack	of	original	art	
•  Design	is	not	inherently	Pinterest-friendly	
•  Have	noBced	differences	in	traffic	via	search	
and	direct	vs.	social		
•  Challenges	with	boosBng	Facebook	posts	
@VUMCHealth		|	@southernhealth		|	@cynthiamanley	|	MySouthernHealth.com
@VUMCHealth		|	@southernhealth		|	@cynthiamanley	|	MySouthernHealth.com
@VUMCHealth		|	@southernhealth		|	@cynthiamanley	|	MySouthernHealth.com
@VUMCHealth		|	@southernhealth		|	@cynthiamanley	|	MySouthernHealth.com
@VUMCHealth		|	@southernhealth		|	@cynthiamanley	|	MySouthernHealth.com
Next	GeneraBon	
•  Redesign	to	make	more	Pinterest	friendly	
•  More	balanced	traffic	sources	
•  More	original	art	>>>>>	Instagram	strategy	
•  Expand	social	engagement	on	behalf	of	MSH	
as	a	brand	
•  Recruit	content	providers	and	social	sharing	
via	partnerships	across	medical	center	and	our	
Network	
@VUMCHealth		|	@southernhealth		|	@cynthiamanley	|	MySouthernHealth.com
QuesBons?	
@VUMCHealth		|	@southernhealth		|	@cynthiamanley	|	MySouthernHealth.com
health.socialmedia.org/meetings
Member Meeting 1
June 22, 2016
Chicago
Learn more about Member Meetings
health.socialmedia.org/meetings
Learn more about
past and upcoming
Member Meetings

Mais conteúdo relacionado

Mais procurados

Social Networking for Surgeons
Social Networking for SurgeonsSocial Networking for Surgeons
Social Networking for SurgeonsAndrew Wright
 
Swedish Society of Medicine
Swedish Society of MedicineSwedish Society of Medicine
Swedish Society of MedicineLee Aase
 
Columbia University Medical Center Social Media for Health Care Professionals...
Columbia University Medical Center Social Media for Health Care Professionals...Columbia University Medical Center Social Media for Health Care Professionals...
Columbia University Medical Center Social Media for Health Care Professionals...Doug Levy
 
Social Media and Audiences at the Cleveland Museum of Art
Social Media and Audiences at the Cleveland Museum of ArtSocial Media and Audiences at the Cleveland Museum of Art
Social Media and Audiences at the Cleveland Museum of ArtReena Goodwin
 
Finding Peer Support through Mayo Clinic Connect
Finding Peer Support through Mayo Clinic ConnectFinding Peer Support through Mayo Clinic Connect
Finding Peer Support through Mayo Clinic ConnectLee Aase
 
Oregon Health & Science University: How NOT to launch the biggest campaign of...
Oregon Health & Science University: How NOT to launch the biggest campaign of...Oregon Health & Science University: How NOT to launch the biggest campaign of...
Oregon Health & Science University: How NOT to launch the biggest campaign of...SocialMedia.org Health
 
Rethinking! Creating New Strategies to Build Trust and Credibility
Rethinking! Creating New Strategies to Build Trust and CredibilityRethinking! Creating New Strategies to Build Trust and Credibility
Rethinking! Creating New Strategies to Build Trust and Credibilitymilfamln
 
Mayo Clinic Care Network #MCSMN Orientation
Mayo Clinic Care Network #MCSMN OrientationMayo Clinic Care Network #MCSMN Orientation
Mayo Clinic Care Network #MCSMN OrientationLee Aase
 
2014 ABC Chapter Presidents Presentation - Social Media Best Practices
2014 ABC Chapter Presidents Presentation - Social Media Best Practices2014 ABC Chapter Presidents Presentation - Social Media Best Practices
2014 ABC Chapter Presidents Presentation - Social Media Best PracticesBrian Razzaque
 
Girls Inc. Public Relations Campaign
Girls Inc. Public Relations CampaignGirls Inc. Public Relations Campaign
Girls Inc. Public Relations CampaignKatie Denta
 
Workman Alliance Design Template Master
Workman Alliance Design Template MasterWorkman Alliance Design Template Master
Workman Alliance Design Template MasterEsther Workman
 
Engaging Community Colleges in Outreach and Enrollment
Engaging Community Colleges in Outreach and EnrollmentEngaging Community Colleges in Outreach and Enrollment
Engaging Community Colleges in Outreach and EnrollmentEnroll America
 
Girls on the Run PR Campaign doc
Girls on the Run PR Campaign docGirls on the Run PR Campaign doc
Girls on the Run PR Campaign docChandler Wicke
 
How to Get a Fast Start on a Big Finish: Outreach Ideas That Will Give You In...
How to Get a Fast Start on a Big Finish: Outreach Ideas That Will Give You In...How to Get a Fast Start on a Big Finish: Outreach Ideas That Will Give You In...
How to Get a Fast Start on a Big Finish: Outreach Ideas That Will Give You In...Enroll America
 
Conducting Effective Enrollment Events
Conducting Effective Enrollment EventsConducting Effective Enrollment Events
Conducting Effective Enrollment EventsEnroll America
 
Why and How to Conduct a Phone-a-thon 2-24-2014
Why and How to Conduct a Phone-a-thon 2-24-2014Why and How to Conduct a Phone-a-thon 2-24-2014
Why and How to Conduct a Phone-a-thon 2-24-2014Enroll America
 
Creating an Earned Media Strategy: Fast Ways to Engage Local Media and Motiva...
Creating an Earned Media Strategy: Fast Ways to Engage Local Media and Motiva...Creating an Earned Media Strategy: Fast Ways to Engage Local Media and Motiva...
Creating an Earned Media Strategy: Fast Ways to Engage Local Media and Motiva...Enroll America
 
Ward final weight watchers exhibition
Ward   final weight watchers exhibitionWard   final weight watchers exhibition
Ward final weight watchers exhibitionKaitlyn Ward
 

Mais procurados (20)

Social Networking for Surgeons
Social Networking for SurgeonsSocial Networking for Surgeons
Social Networking for Surgeons
 
Swedish Society of Medicine
Swedish Society of MedicineSwedish Society of Medicine
Swedish Society of Medicine
 
Columbia University Medical Center Social Media for Health Care Professionals...
Columbia University Medical Center Social Media for Health Care Professionals...Columbia University Medical Center Social Media for Health Care Professionals...
Columbia University Medical Center Social Media for Health Care Professionals...
 
Social Media and Audiences at the Cleveland Museum of Art
Social Media and Audiences at the Cleveland Museum of ArtSocial Media and Audiences at the Cleveland Museum of Art
Social Media and Audiences at the Cleveland Museum of Art
 
Finding Peer Support through Mayo Clinic Connect
Finding Peer Support through Mayo Clinic ConnectFinding Peer Support through Mayo Clinic Connect
Finding Peer Support through Mayo Clinic Connect
 
Oregon Health & Science University: How NOT to launch the biggest campaign of...
Oregon Health & Science University: How NOT to launch the biggest campaign of...Oregon Health & Science University: How NOT to launch the biggest campaign of...
Oregon Health & Science University: How NOT to launch the biggest campaign of...
 
Rethinking! Creating New Strategies to Build Trust and Credibility
Rethinking! Creating New Strategies to Build Trust and CredibilityRethinking! Creating New Strategies to Build Trust and Credibility
Rethinking! Creating New Strategies to Build Trust and Credibility
 
Mayo Clinic Care Network #MCSMN Orientation
Mayo Clinic Care Network #MCSMN OrientationMayo Clinic Care Network #MCSMN Orientation
Mayo Clinic Care Network #MCSMN Orientation
 
2014 ABC Chapter Presidents Presentation - Social Media Best Practices
2014 ABC Chapter Presidents Presentation - Social Media Best Practices2014 ABC Chapter Presidents Presentation - Social Media Best Practices
2014 ABC Chapter Presidents Presentation - Social Media Best Practices
 
Best practices for 2019 Year-End Fundraising
Best practices for 2019 Year-End Fundraising Best practices for 2019 Year-End Fundraising
Best practices for 2019 Year-End Fundraising
 
Girls Inc. Public Relations Campaign
Girls Inc. Public Relations CampaignGirls Inc. Public Relations Campaign
Girls Inc. Public Relations Campaign
 
Workman Alliance Design Template Master
Workman Alliance Design Template MasterWorkman Alliance Design Template Master
Workman Alliance Design Template Master
 
Engaging Community Colleges in Outreach and Enrollment
Engaging Community Colleges in Outreach and EnrollmentEngaging Community Colleges in Outreach and Enrollment
Engaging Community Colleges in Outreach and Enrollment
 
Girls on the Run PR Campaign doc
Girls on the Run PR Campaign docGirls on the Run PR Campaign doc
Girls on the Run PR Campaign doc
 
How to Get a Fast Start on a Big Finish: Outreach Ideas That Will Give You In...
How to Get a Fast Start on a Big Finish: Outreach Ideas That Will Give You In...How to Get a Fast Start on a Big Finish: Outreach Ideas That Will Give You In...
How to Get a Fast Start on a Big Finish: Outreach Ideas That Will Give You In...
 
Conducting Effective Enrollment Events
Conducting Effective Enrollment EventsConducting Effective Enrollment Events
Conducting Effective Enrollment Events
 
Why and How to Conduct a Phone-a-thon 2-24-2014
Why and How to Conduct a Phone-a-thon 2-24-2014Why and How to Conduct a Phone-a-thon 2-24-2014
Why and How to Conduct a Phone-a-thon 2-24-2014
 
PTAs and Social Media
PTAs and Social MediaPTAs and Social Media
PTAs and Social Media
 
Creating an Earned Media Strategy: Fast Ways to Engage Local Media and Motiva...
Creating an Earned Media Strategy: Fast Ways to Engage Local Media and Motiva...Creating an Earned Media Strategy: Fast Ways to Engage Local Media and Motiva...
Creating an Earned Media Strategy: Fast Ways to Engage Local Media and Motiva...
 
Ward final weight watchers exhibition
Ward   final weight watchers exhibitionWard   final weight watchers exhibition
Ward final weight watchers exhibition
 

Destaque

Формирование лояльных клиентов, Павел Соболев, руководитель отдела продаж UIS
Формирование лояльных клиентов, Павел Соболев, руководитель отдела продаж UISФормирование лояльных клиентов, Павел Соболев, руководитель отдела продаж UIS
Формирование лояльных клиентов, Павел Соболев, руководитель отдела продаж UISCoMagic
 
Reconsidering Public Key Infrastructure and its Place in Your Enterprise Stra...
Reconsidering Public Key Infrastructure and its Place in Your Enterprise Stra...Reconsidering Public Key Infrastructure and its Place in Your Enterprise Stra...
Reconsidering Public Key Infrastructure and its Place in Your Enterprise Stra...Omlis
 
Mihailov 11klass1
Mihailov 11klass1Mihailov 11klass1
Mihailov 11klass1qwasar1
 
Methodist Le Bonheur Healthcare: Storytelling: Using strong storytelling to i...
Methodist Le Bonheur Healthcare: Storytelling: Using strong storytelling to i...Methodist Le Bonheur Healthcare: Storytelling: Using strong storytelling to i...
Methodist Le Bonheur Healthcare: Storytelling: Using strong storytelling to i...SocialMedia.org Health
 
How to work effectively with influencers
How to work effectively with influencersHow to work effectively with influencers
How to work effectively with influencersOnline Influence
 
Corporate Social Media Guidelines - Protecting Your Organization From Hidden ...
Corporate Social Media Guidelines - Protecting Your Organization From Hidden ...Corporate Social Media Guidelines - Protecting Your Organization From Hidden ...
Corporate Social Media Guidelines - Protecting Your Organization From Hidden ...Raul Colon
 
Spectrum Health System: Using animated video to share social media guidelines...
Spectrum Health System: Using animated video to share social media guidelines...Spectrum Health System: Using animated video to share social media guidelines...
Spectrum Health System: Using animated video to share social media guidelines...SocialMedia.org Health
 
Функционал и ежедневная отчетность отдела продаж. влияние и роль собственника...
Функционал и ежедневная отчетность отдела продаж. влияние и роль собственника...Функционал и ежедневная отчетность отдела продаж. влияние и роль собственника...
Функционал и ежедневная отчетность отдела продаж. влияние и роль собственника...Тетервак Дмитрий
 
Etihad Airway’s Product Offerings, Key Success Factors, Critical Issues, Miss...
Etihad Airway’s Product Offerings, Key Success Factors, Critical Issues, Miss...Etihad Airway’s Product Offerings, Key Success Factors, Critical Issues, Miss...
Etihad Airway’s Product Offerings, Key Success Factors, Critical Issues, Miss...Arshed Aydrose
 
Cipr social media guidelines 2013
Cipr social media guidelines 2013Cipr social media guidelines 2013
Cipr social media guidelines 2013Matt Gourd
 

Destaque (20)

Social Media Staff Guidelines
Social Media Staff GuidelinesSocial Media Staff Guidelines
Social Media Staff Guidelines
 
Формирование лояльных клиентов, Павел Соболев, руководитель отдела продаж UIS
Формирование лояльных клиентов, Павел Соболев, руководитель отдела продаж UISФормирование лояльных клиентов, Павел Соболев, руководитель отдела продаж UIS
Формирование лояльных клиентов, Павел Соболев, руководитель отдела продаж UIS
 
Reconsidering Public Key Infrastructure and its Place in Your Enterprise Stra...
Reconsidering Public Key Infrastructure and its Place in Your Enterprise Stra...Reconsidering Public Key Infrastructure and its Place in Your Enterprise Stra...
Reconsidering Public Key Infrastructure and its Place in Your Enterprise Stra...
 
11 iz s
11 iz s11 iz s
11 iz s
 
Mihailov 11klass1
Mihailov 11klass1Mihailov 11klass1
Mihailov 11klass1
 
Methodist Le Bonheur Healthcare: Storytelling: Using strong storytelling to i...
Methodist Le Bonheur Healthcare: Storytelling: Using strong storytelling to i...Methodist Le Bonheur Healthcare: Storytelling: Using strong storytelling to i...
Methodist Le Bonheur Healthcare: Storytelling: Using strong storytelling to i...
 
Андрей Бадин. Проектные сервисы. Ускоренный метод внедрения проектного управл...
Андрей Бадин. Проектные сервисы. Ускоренный метод внедрения проектного управл...Андрей Бадин. Проектные сервисы. Ускоренный метод внедрения проектного управл...
Андрей Бадин. Проектные сервисы. Ускоренный метод внедрения проектного управл...
 
How to work effectively with influencers
How to work effectively with influencersHow to work effectively with influencers
How to work effectively with influencers
 
Corporate Social Media Guidelines - Protecting Your Organization From Hidden ...
Corporate Social Media Guidelines - Protecting Your Organization From Hidden ...Corporate Social Media Guidelines - Protecting Your Organization From Hidden ...
Corporate Social Media Guidelines - Protecting Your Organization From Hidden ...
 
Social Media Guidelines for Employees
Social Media Guidelines for EmployeesSocial Media Guidelines for Employees
Social Media Guidelines for Employees
 
Spectrum Health System: Using animated video to share social media guidelines...
Spectrum Health System: Using animated video to share social media guidelines...Spectrum Health System: Using animated video to share social media guidelines...
Spectrum Health System: Using animated video to share social media guidelines...
 
Функционал и ежедневная отчетность отдела продаж. влияние и роль собственника...
Функционал и ежедневная отчетность отдела продаж. влияние и роль собственника...Функционал и ежедневная отчетность отдела продаж. влияние и роль собственника...
Функционал и ежедневная отчетность отдела продаж. влияние и роль собственника...
 
11 ayst b
11 ayst b11 ayst b
11 ayst b
 
Etihad Airway’s Product Offerings, Key Success Factors, Critical Issues, Miss...
Etihad Airway’s Product Offerings, Key Success Factors, Critical Issues, Miss...Etihad Airway’s Product Offerings, Key Success Factors, Critical Issues, Miss...
Etihad Airway’s Product Offerings, Key Success Factors, Critical Issues, Miss...
 
Artsofte for b2 b
Artsofte for b2 b Artsofte for b2 b
Artsofte for b2 b
 
8 mkh s
8 mkh s8 mkh s
8 mkh s
 
10 l kur
10 l kur10 l kur
10 l kur
 
Cipr social media guidelines 2013
Cipr social media guidelines 2013Cipr social media guidelines 2013
Cipr social media guidelines 2013
 
10 l2 k
10 l2 k10 l2 k
10 l2 k
 
6 mtt b
6 mtt b6 mtt b
6 mtt b
 

Semelhante a Vanderbilt University Medical Center: My Southern Health: A "content-first" approach, presented by Cynthia Manley

Professional use of social media in medical education - 2015
Professional use of social media in medical education - 2015Professional use of social media in medical education - 2015
Professional use of social media in medical education - 2015Pat Rich
 
Ogilvy On: Burnout — A Mental Health Burden on HCPs
Ogilvy On: Burnout — A Mental Health Burden on HCPsOgilvy On: Burnout — A Mental Health Burden on HCPs
Ogilvy On: Burnout — A Mental Health Burden on HCPsOgilvy Health
 
JOHNS HOPKINS: CONNECTING PEOPLE WITH THE PROMISE OF MEDICINE
JOHNS HOPKINS:  CONNECTING PEOPLE WITH THE PROMISE OF MEDICINEJOHNS HOPKINS:  CONNECTING PEOPLE WITH THE PROMISE OF MEDICINE
JOHNS HOPKINS: CONNECTING PEOPLE WITH THE PROMISE OF MEDICINEAaron Watkins
 
Empowering the True Healthcare Decision Makers – Women
Empowering the True Healthcare Decision Makers – WomenEmpowering the True Healthcare Decision Makers – Women
Empowering the True Healthcare Decision Makers – WomenEndeavor Management
 
NHS Leadership Academy Nye Bevan Programme 2016
NHS Leadership Academy Nye Bevan Programme  2016NHS Leadership Academy Nye Bevan Programme  2016
NHS Leadership Academy Nye Bevan Programme 2016Joe McCrea
 
Professional use of social media for residents
Professional use of social media for residentsProfessional use of social media for residents
Professional use of social media for residentsPat Rich
 
Social media for the Gynecologic Oncology Practitioner and Researcher
Social media for the Gynecologic Oncology Practitioner and ResearcherSocial media for the Gynecologic Oncology Practitioner and Researcher
Social media for the Gynecologic Oncology Practitioner and ResearcherEmil Lou, M.D., Ph.D, FACP
 
Professional use of social media in medical education - 2014
Professional use of social media in medical education - 2014Professional use of social media in medical education - 2014
Professional use of social media in medical education - 2014Pat Rich
 
Overcoming internal resistance proving the value of new media
Overcoming internal resistance proving the value of new mediaOvercoming internal resistance proving the value of new media
Overcoming internal resistance proving the value of new mediaRyan Squire
 
Public Health & Content Moderation
Public Health & Content ModerationPublic Health & Content Moderation
Public Health & Content ModerationDan Jones
 
Dear Endocrinologist, We No Longer Live in the 1990's
Dear Endocrinologist, We No Longer Live in the 1990'sDear Endocrinologist, We No Longer Live in the 1990's
Dear Endocrinologist, We No Longer Live in the 1990'sJoyce Lee
 
Implementing Social Media in the Medical Practice
Implementing Social Media in the Medical PracticeImplementing Social Media in the Medical Practice
Implementing Social Media in the Medical PracticeJennifer M. Joe, MD
 
Ndc being social-dr-greg miller ndc2015a
Ndc being social-dr-greg miller ndc2015aNdc being social-dr-greg miller ndc2015a
Ndc being social-dr-greg miller ndc2015aGreg Miller
 
NDC Being-Social-Dr-Greg Miller NDC2015a
NDC Being-Social-Dr-Greg Miller NDC2015aNDC Being-Social-Dr-Greg Miller NDC2015a
NDC Being-Social-Dr-Greg Miller NDC2015aGreg Miller
 
Health Care is Social
Health Care is SocialHealth Care is Social
Health Care is SocialRyan Squire
 
Connecting with reliable and free open access health information on the Internet
Connecting with reliable and free open access health information on the InternetConnecting with reliable and free open access health information on the Internet
Connecting with reliable and free open access health information on the InternetPamela Harrison
 
Beyond Posting - the Evolution of Social Media in Healthcare
Beyond Posting - the Evolution of Social Media in HealthcareBeyond Posting - the Evolution of Social Media in Healthcare
Beyond Posting - the Evolution of Social Media in Healthcare@chrisboyer LLC
 
HEALTH EDUCATION THROUGH MEDIA
HEALTH EDUCATION THROUGH MEDIAHEALTH EDUCATION THROUGH MEDIA
HEALTH EDUCATION THROUGH MEDIAHelen Madamba
 
Canadian physicians and social media: A prognosis
Canadian physicians and social media: A prognosisCanadian physicians and social media: A prognosis
Canadian physicians and social media: A prognosisPat Rich
 
Mayo Clinic DLMP Grand Rounds
Mayo Clinic DLMP Grand RoundsMayo Clinic DLMP Grand Rounds
Mayo Clinic DLMP Grand RoundsLee Aase
 

Semelhante a Vanderbilt University Medical Center: My Southern Health: A "content-first" approach, presented by Cynthia Manley (20)

Professional use of social media in medical education - 2015
Professional use of social media in medical education - 2015Professional use of social media in medical education - 2015
Professional use of social media in medical education - 2015
 
Ogilvy On: Burnout — A Mental Health Burden on HCPs
Ogilvy On: Burnout — A Mental Health Burden on HCPsOgilvy On: Burnout — A Mental Health Burden on HCPs
Ogilvy On: Burnout — A Mental Health Burden on HCPs
 
JOHNS HOPKINS: CONNECTING PEOPLE WITH THE PROMISE OF MEDICINE
JOHNS HOPKINS:  CONNECTING PEOPLE WITH THE PROMISE OF MEDICINEJOHNS HOPKINS:  CONNECTING PEOPLE WITH THE PROMISE OF MEDICINE
JOHNS HOPKINS: CONNECTING PEOPLE WITH THE PROMISE OF MEDICINE
 
Empowering the True Healthcare Decision Makers – Women
Empowering the True Healthcare Decision Makers – WomenEmpowering the True Healthcare Decision Makers – Women
Empowering the True Healthcare Decision Makers – Women
 
NHS Leadership Academy Nye Bevan Programme 2016
NHS Leadership Academy Nye Bevan Programme  2016NHS Leadership Academy Nye Bevan Programme  2016
NHS Leadership Academy Nye Bevan Programme 2016
 
Professional use of social media for residents
Professional use of social media for residentsProfessional use of social media for residents
Professional use of social media for residents
 
Social media for the Gynecologic Oncology Practitioner and Researcher
Social media for the Gynecologic Oncology Practitioner and ResearcherSocial media for the Gynecologic Oncology Practitioner and Researcher
Social media for the Gynecologic Oncology Practitioner and Researcher
 
Professional use of social media in medical education - 2014
Professional use of social media in medical education - 2014Professional use of social media in medical education - 2014
Professional use of social media in medical education - 2014
 
Overcoming internal resistance proving the value of new media
Overcoming internal resistance proving the value of new mediaOvercoming internal resistance proving the value of new media
Overcoming internal resistance proving the value of new media
 
Public Health & Content Moderation
Public Health & Content ModerationPublic Health & Content Moderation
Public Health & Content Moderation
 
Dear Endocrinologist, We No Longer Live in the 1990's
Dear Endocrinologist, We No Longer Live in the 1990'sDear Endocrinologist, We No Longer Live in the 1990's
Dear Endocrinologist, We No Longer Live in the 1990's
 
Implementing Social Media in the Medical Practice
Implementing Social Media in the Medical PracticeImplementing Social Media in the Medical Practice
Implementing Social Media in the Medical Practice
 
Ndc being social-dr-greg miller ndc2015a
Ndc being social-dr-greg miller ndc2015aNdc being social-dr-greg miller ndc2015a
Ndc being social-dr-greg miller ndc2015a
 
NDC Being-Social-Dr-Greg Miller NDC2015a
NDC Being-Social-Dr-Greg Miller NDC2015aNDC Being-Social-Dr-Greg Miller NDC2015a
NDC Being-Social-Dr-Greg Miller NDC2015a
 
Health Care is Social
Health Care is SocialHealth Care is Social
Health Care is Social
 
Connecting with reliable and free open access health information on the Internet
Connecting with reliable and free open access health information on the InternetConnecting with reliable and free open access health information on the Internet
Connecting with reliable and free open access health information on the Internet
 
Beyond Posting - the Evolution of Social Media in Healthcare
Beyond Posting - the Evolution of Social Media in HealthcareBeyond Posting - the Evolution of Social Media in Healthcare
Beyond Posting - the Evolution of Social Media in Healthcare
 
HEALTH EDUCATION THROUGH MEDIA
HEALTH EDUCATION THROUGH MEDIAHEALTH EDUCATION THROUGH MEDIA
HEALTH EDUCATION THROUGH MEDIA
 
Canadian physicians and social media: A prognosis
Canadian physicians and social media: A prognosisCanadian physicians and social media: A prognosis
Canadian physicians and social media: A prognosis
 
Mayo Clinic DLMP Grand Rounds
Mayo Clinic DLMP Grand RoundsMayo Clinic DLMP Grand Rounds
Mayo Clinic DLMP Grand Rounds
 

Mais de SocialMedia.org Health

Texas Scottish Rite Hospital for Children: Unscripted: In our patients' voice...
Texas Scottish Rite Hospital for Children: Unscripted: In our patients' voice...Texas Scottish Rite Hospital for Children: Unscripted: In our patients' voice...
Texas Scottish Rite Hospital for Children: Unscripted: In our patients' voice...SocialMedia.org Health
 
Rush University Medical Center: Optimizing health and wellness content for so...
Rush University Medical Center: Optimizing health and wellness content for so...Rush University Medical Center: Optimizing health and wellness content for so...
Rush University Medical Center: Optimizing health and wellness content for so...SocialMedia.org Health
 
Providence Health & Services: How we use Twitter to engage, inspire, and grow...
Providence Health & Services: How we use Twitter to engage, inspire, and grow...Providence Health & Services: How we use Twitter to engage, inspire, and grow...
Providence Health & Services: How we use Twitter to engage, inspire, and grow...SocialMedia.org Health
 
Mayo Clinic's social media DNA, presented by Lee Aase
Mayo Clinic's social media DNA, presented by Lee AaseMayo Clinic's social media DNA, presented by Lee Aase
Mayo Clinic's social media DNA, presented by Lee AaseSocialMedia.org Health
 
Cincinnati Children's Hospital: Social media in brand renewal, presented by K...
Cincinnati Children's Hospital: Social media in brand renewal, presented by K...Cincinnati Children's Hospital: Social media in brand renewal, presented by K...
Cincinnati Children's Hospital: Social media in brand renewal, presented by K...SocialMedia.org Health
 
Aurora Health Care: Metrics that matter, presented by Mo Moorman and Becky Kolar
Aurora Health Care: Metrics that matter, presented by Mo Moorman and Becky KolarAurora Health Care: Metrics that matter, presented by Mo Moorman and Becky Kolar
Aurora Health Care: Metrics that matter, presented by Mo Moorman and Becky KolarSocialMedia.org Health
 
SocialMedia.org Health: Social media disclosure and ethics for major hospital...
SocialMedia.org Health: Social media disclosure and ethics for major hospital...SocialMedia.org Health: Social media disclosure and ethics for major hospital...
SocialMedia.org Health: Social media disclosure and ethics for major hospital...SocialMedia.org Health
 

Mais de SocialMedia.org Health (7)

Texas Scottish Rite Hospital for Children: Unscripted: In our patients' voice...
Texas Scottish Rite Hospital for Children: Unscripted: In our patients' voice...Texas Scottish Rite Hospital for Children: Unscripted: In our patients' voice...
Texas Scottish Rite Hospital for Children: Unscripted: In our patients' voice...
 
Rush University Medical Center: Optimizing health and wellness content for so...
Rush University Medical Center: Optimizing health and wellness content for so...Rush University Medical Center: Optimizing health and wellness content for so...
Rush University Medical Center: Optimizing health and wellness content for so...
 
Providence Health & Services: How we use Twitter to engage, inspire, and grow...
Providence Health & Services: How we use Twitter to engage, inspire, and grow...Providence Health & Services: How we use Twitter to engage, inspire, and grow...
Providence Health & Services: How we use Twitter to engage, inspire, and grow...
 
Mayo Clinic's social media DNA, presented by Lee Aase
Mayo Clinic's social media DNA, presented by Lee AaseMayo Clinic's social media DNA, presented by Lee Aase
Mayo Clinic's social media DNA, presented by Lee Aase
 
Cincinnati Children's Hospital: Social media in brand renewal, presented by K...
Cincinnati Children's Hospital: Social media in brand renewal, presented by K...Cincinnati Children's Hospital: Social media in brand renewal, presented by K...
Cincinnati Children's Hospital: Social media in brand renewal, presented by K...
 
Aurora Health Care: Metrics that matter, presented by Mo Moorman and Becky Kolar
Aurora Health Care: Metrics that matter, presented by Mo Moorman and Becky KolarAurora Health Care: Metrics that matter, presented by Mo Moorman and Becky Kolar
Aurora Health Care: Metrics that matter, presented by Mo Moorman and Becky Kolar
 
SocialMedia.org Health: Social media disclosure and ethics for major hospital...
SocialMedia.org Health: Social media disclosure and ethics for major hospital...SocialMedia.org Health: Social media disclosure and ethics for major hospital...
SocialMedia.org Health: Social media disclosure and ethics for major hospital...
 

Vanderbilt University Medical Center: My Southern Health: A "content-first" approach, presented by Cynthia Manley