In her SocialMedia.org Health case study presentation, Vanderbilt University Medical Center's Cynthia Manley discusses their "content-first" social strategy.
She shares how VUMC is using a new blog and social media to engage patients before and between their needs for healthcare services.
SocialMedia.org Health: Social media disclosure and ethics for major hospital...
Vanderbilt University Medical Center: My Southern Health: A "content-first" approach, presented by Cynthia Manley
1. Member Meeting 1
June 22, 2016
Chicago
Learn more about Member Meetings
health.socialmedia.org/meetings
Vanderbilt University
Medical Center
Cynthia Floyd Manley
My Southern Health: A “content-first”
approach
23. Next GeneraBon
• Redesign to make more Pinterest friendly
• More balanced traffic sources
• More original art >>>>> Instagram strategy
• Expand social engagement on behalf of MSH
as a brand
• Recruit content providers and social sharing
via partnerships across medical center and our
Network
@VUMCHealth | @southernhealth | @cynthiamanley | MySouthernHealth.com