Ways Google Analytics Helps You Track Social Media Google Analytics is an incredibly powerful (and free) tool that tells you exactly how your audience is interacting with everything you publish online. During this session we will look at five ways this powerful platform can help you track results and give you insights into what’s working—and what’s not—with your online efforts.

1. Google Analytics for
Social Media
June 2012
Eric Squair | eric@squair.ca

2. Eric Squair
Google Analytics for Social Media | eric@squair.ca

3. Google Analytics
How many visits did
our site get last month?
Google Analytics for Social Media | eric@squair.ca

4. Google Analytics
Who are our highest-value visitors,
where do they come from, and
what do they want?
Google Analytics for Social Media | eric@squair.ca

5. 1. Install Analytics (Properly)
A web-based tool that
records (anonymously)
visits to your website
Google Analytics for Social Media | eric@squair.ca

6. 2. Set Goals
Some definition of success for your site.
Successful completion of a goal is a
‘conversion’
Google Analytics for Social Media | eric@squair.ca

7. 3. Use Social Settings
Social Reports give
detailed information on
visits from social media
to your site
Google Analytics for Social Media | eric@squair.ca

8. 3. Social Settings
Google Analytics for Social Media | eric@squair.ca

9. 4. Webmaster Tools
Google Webmaster Tools tells you how
the rest of the internet is interacting
with your site
Google Analytics for Social Media | eric@squair.ca

10. 5. Ignore Garbage
flickr: RobW_
Google Analytics for Social Media | eric@squair.ca

11. Garbage!
Google Analytics for Social Media | eric@squair.ca

12. Not Garbage!
Google Analytics for Social Media | eric@squair.ca

13. Recap
1. Install Analytics (Properly)
2. Set Goals
3. Set up ‘Social Settings’
4. Link to Google Webmaster Tools
5. Ignore Garbage
Google Analytics for Social Media | eric@squair.ca

14. For more information:
http://analytics.google.com
Conversion University
google.com/support/conversionuniversity
Google Analytics for Social Media | eric@squair.ca

15. Google Analytics
for Social Media
Questions?
eric@squair.ca
Google Analytics for Social Media | eric@squair.ca