Your supporters are the hero of the story. Your job is to call them to adventure and help them on their quest by providing the structure and support they need. Looking at examples and a real world case study, you’ll learn how you can start with story, define success, provide structure and give support to reach more people and raise more money through social fundraising.
Slides from Social Media for Nonprofits- Vancouver | June 25, 2013
5. WHAT IS THE ADVENTURE YOU
ARE CALLING YOUR HEROES
TO?
• It is bigger than you
and your work and
taps into things like:
– Meaning
– Purpose
– Community
– Connection
6. WHAT IS THE SPECIAL GIFT
THAT YOU POSSESS AND CAN
GIVE?
• Is a creative wildcard
that could be a:
– Platform
– Piece of technology
– Tool kit they can build
off
– Financial match
– Other incentive
7. WHAT ARE YOU LIKE AND HOW DO YOU
HELP?
• You have a
personality that helps
and can be:
– Inspiring
– Fun
– Smart
– Encouraging
– Rebelious
21. #4 Give Support
200 Visit
20 Sign Up
10 Set Up
5 Do
2 Succeed
1 Superstar
This is the reality so be
proactive and:
• Use nudges
• Give examples
• Encourage
• Think service
• Share their stories
• Thank, thank, thank
25. DEFINE SUCCESS
• One Metric That Matters:
# of Donations
• Engagement
– 15 Active Fundraisers (5
pre, 10 post)
– 100 Email Sign Ups
• Fundraising
– 100 Donations
– $25,000/$50,000
Raised/Total With Match
• Awareness
– 25% Traffic Increase
– 2,000 Facebook “Likes”
26. PROVIDE STRUCTURE
Do something for
freedom and every
$150 you raise before
May 31 will be matched
to provide education for
2 Dalit children for
another year.
27. PROVIDE STRUCTURE
• Peer Giving Solutions
• UnBounce
• MailChimp
• eTapestry
• Hootsuite
• Google analytics
28. GIVE SUPPORT
• Community Manager
• Special support email
• Tips and examples
• Trigger emails
• Shared stories
29. END RESULT
• Engagement
– 11 Active Fundraisers (1
pre, 10 post)
– 63 Email Sign Ups
• Fundraising
– 124 online donations (59
secured by fundraisers)
– $61,000/$111,000
Raised/Total With Match
• Awareness
– 120% Traffic Increase
– 800 Facebook “Likes”
Noisy. Trust and people you know cut through the noise and lend trust.Technology. Tools can get you started easily and reach people you could never reach and do at a scale that was impossible.
Hero: Mentor: fun, cool, encouragerAdventure: live a life with meaning worth livingGift: 100%, my.charitywater.org, proofMoral: meaning
Hero:Mentor:Adventure:Gift:
Hero:Mentor:Adventure:Gift:
Hero:Mentor:Adventure:Gift:
Raise $10,000 in 3 months to build a school in Uganda by asking 30 friends to give $3.33/day for 90 days
Hero:Mentor:Adventure:Gift:Adventure:End slaveryBrand Role:It is our duty, our calling, to fight for the oppressed.Special Gift:Matching donationFundraising page & support
11 fundraisers got more donations online in 2 months than the entire organization normally gets in 3 monthsCampaign got more donations online in 2 months than the entire organization normally gets in 6 months