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Getting Beyond Simple Social
               Thomas Vander Wal
    Deloitte KM Community :: 15 January 2013
Who is Thomas?
Isn’t Social Simple?
Getting to
Mainstream
Goal 100%
Email in org took 5+
years to get to ~99%
Social often focuses on
edge cases, not mainstream
Understand how the
remaining 90% are social
40+ Social Lenses
5 Beginning
Social Questions
Is it...
The person
How humans
 are social
Cultural influences
- or cross cultural
Organizational
 constraints
Problems with the
  tools / service
Differing Perspectives




InfoCloud Solutions, Inc. - 2008
Personal
Collective
Community, Groups, & Teams
Collaborative
Newbie
Service Owner
External Developer
Social
Scaling
Scaling and Functionality
                                         D      A - Personal Use
                                                B - Serendipity
                                   C
People Participating




                                                C - Mature Social
                                                    Tool
                            B                   D - Complex Social
                                                  System
                       A


                       # of Objects in System
Dave Snowden’s
Cynefin Framework
To Summarize...
Run to the light of
   complexity
Questions
Blog: http://www.personalinfocloud.com
E-mail: thomas@infocloudsolutions.com
Skype: tjvanderwal
Twitter: @vanderwal or @infocloud

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Beyond simple social