1. PERSONAL BRAND EXPLORATION
Sierra Ferrari
Project & Portfolio I: Week 1
May 05,2023

2. I grew up in a single parent household and didn't realize
until I was older, the struggles and hardships that my
mother hid from me. I have fun memories that I only had
because we couldn't afford to pay the electricity bill for a
month or two. My goal is to provide the help needed for
small businesses to see their potential and worth so that
they can make it happen. I want to change people's lives
for the better and help them pursue their dreams.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Marketing Director
• Creative Director
• Director of Content Marketing
Magician Archetype – My goal is to transform lives and to
make dreams come true. I get to know you and your
business to reveal the gem that lies beneath the surface.
Marketing Director for Book Publishing

4. PR Companies for Book Publishing
TARGET AUDIENCE
Dan Smith
Outreach Plan:
• Have completed research on the company and how it is
run. Make a list of reasons I want to work there.
• Smith Publicity suggests email or their online contact
form, but I would also send a physical resume in the
mail.
• Send an email the next day thanking the company for
their time and consideration.
Founder at Smith Publicity
Marissa DeCuir
Outreach Plan:
• Have completed research on the company and how it is
run. Make a list of reasons I want to work there.
• JKS Communications is hard to find applications for so I
would look for opportunities to reach out on LinkedIn
• Send an email the next day thanking the company for
their time and consideration.
President and Partner at JKS
Communication
Gloria Kelley
Outreach Plan:
• Have completed research on the company and how it is
run. Make a list of reasons I want to work there.
• I would reach out via LinkedIn as well as reaching out
to the company website for information about applying
• Send an email the next day thanking the company for
their time and consideration.
President and Owner at
Kelley and Hall

5. GOALS
Short Term: (Immediately After Graduation, 2025)
• Get a job working for a publishing company.
‣30 leads per month / $250 per lead = 0.12 KPI
Mid Term: (2027)
• I want to have successfully launched numerous
marketing campaigns for best selling books.
‣100 leads per month / $350 per lead = .28 KPI
Long Term: (2029)
• I will have my own marketing company and focus not
just in books, but also comics and fan fiction stories
‣300 leads per month / $500 per lead = 0.60
KPI

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Social Media Proficiency
SOFT
HARD
Novice / Adept / Expert
Project Management/Monitoring Novice / Adept / Expert
Organization Novice / Adept / Expert
Strategic Planning Novice / Adept / Expert
Understanding of Market trends
SOFT
HARD
Novice / Adept / Expert
Business Savvy Novice / Adept / Expert
Organized Work Habits Novice / Adept / Expert
Digital Literacy Novice / Adept / Expert

7. I will help authors big and small to
spread interest in their books by
creating a strategic plan to reach the
intended audience.
PROMISE

8. CREDENTIALS
Work Experience:
• Farrers Fire Protection, building of
marketing department, director of
marketing
• FerrarisObsidian, building of marketing
department and website, website
designer and marketing director
Education:
• Digital Marketing, B.S., Full Sail University (2025)
Volunteer Work:
• Created marketing plan for small
business owners such as Ferraris
Obsidian and Farrers Fire Protection

9. Sierra Ferrari
Industry Experience:
• Director of Marketing – Farrers Fire
Protection
Education:
• Digital Marketing, BS – Full Sail University, 2025
Leadership Experience:
• Owner/Operator of Ferraris Obsidian, Online Jewelry
store
• Director of Marketing at Farrers Fire Protection
Skills and Proficiencies:
• Website Design - 2 endorsements
• Monitor Analytics - 3 endorsements
• Social Media Proficiency – 1 endorsements
Overall Online Presence:
• 105 connections, customized banner image, headshot
is a selfie – not professional, profile is very detailed, no
published articles, active on other social media,
LinkedIn URL is not customized
• Grade: Average,, 40 out of 100

10. BRAND POSITION
For Publishing Companies who use
unique methods of promoting new
materials, I provide a vast range of
ideas and strategies because I grew up
experiencing different environments
and cultures.
“FERRARI STYLE”

11. NETWORKING &
MARKETING
Industry Events & Organizations
• ASCET Charlotte Chapter
‣ 03/11/2023 | Charlotte, NC
• Entrepreneurs of Charlotte
‣ 04/14/2023 | Charlotte, NC
• E-Commerce for Beginners
‣ 05/04/2023 | Online
Digital Marketing
• Primary Content: I will post inspirational sayings and stories.
Testimonials from clients on how I helped their business and
what the experience was like working with me.
• Primary Tools: I will use Instagram, TikTok, Snapchat, and
Facebook to promote my brand. I will post 3 times a week and
in a fun format
• Website: I will create a Linktree to have all of my portfolios in
one place for clients to see. This will give them an idea of
what I do and how I do it. They can also form an idea of what
type of marketing campaign they would prefer to focus on.

12. PROFESSIONAL DEVELOPMENT
Mentor
• I want a mentor that has been in a situation similar to
mine. That had trouble marketing themselves, but found
a way to push through and can help me do the same. I
want a mentor who lives a fulfilled life, but also practical
and frugal.
Formal Education
• Digital Marketing, BA, Full Sail University, 2025
Technical Skills
• Website Design – 01/2023
• Monitor Analytics – 01/2023
• Social Media Proficiency – 04/2023
Soft Skills
• Time Management 04/2023
• Customer Service 05/2022
• Problem Solving 05/2023

13. Sierra Ferrari
You don’t know how to market yourself? Well, what I do is get to know you
and the vision you have for your business to teach you how to see yourself
and business from a new angle. In fact, my previous employer allowed me
the chance to take lead on marketing him and his company and he now has
contracts with numerous national accounts after only being in business for a
few years.

14. REFERENCES
Erin Victoria Erica. LinkedIn Profile. (n.d.). Retrieved from
https://www.linkedin.com/in/erinerica/
Ferrari, S. (n.d.). Ferrari's obsidian. Ferrari's Obsidian.
Retrieved May 7, 2023, from https://ferrarisobsidian.com/
Home: Farrers fire protection: North Carolina, South
Carolina, Virginia. Restaurant fire suppression systems,
ansul inspections, hood cleaning, black ownedSite Name.
(n.d.). Retrieved May 7, 2023, from
https://www.farrersfireprotection.com/
Indeed apply. (n.d.). Retrieved May 7, 2023, from
https://m5.apply.indeed.com/beta/indeedapply/form/docum
ents
Lydi Pynn - University of North Carolina at Greensboro -
linkedin. (n.d.). Retrieved May 8, 2023, from
https://www.linkedin.com/in/lydia-pynn1