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How to Build Your Personal Digital Brand

Presentation given to the Midwest KM Symposium on August 10, 2018

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How to Build Your Personal Digital Brand

  1. 1. How to Build Your Personal Digital Brand Stan Garfield, stangarfield@gmail.com Knowledge Management Author & Speaker Founder, SIKM Leaders Community Midwest KM Symposium, August 10, 2018
  2. 2. 1. 5 Cs 2 • Content – ideas, information, insights, tips, opinions, compilations, curation, synthesis, and compiled search results • Channels – platforms for publishing and interacting • Contacts – audience who pays attention to what you communicate • Communication – interacting with your audience by sharing and responding • Cadence – predictable schedule of communication
  3. 3. 2. 3 Basics 3 • Expand your network of contacts and followers • Provide content to your network, communities, and other channels • Respond to others in your network, in communities, and through social media
  4. 4. 3. 5 Actions 4 1. Join and participate • Social networks • Communities • Groups 2. Ask questions, for help, and for advice • Contacts • Communities • Social media 3. Answer questions and respond to requests • Communities • Social media • Quora 4. Post, publish, and be interviewed • Articles • Blogs • Social media 5. Lead, help lead, and present • Communities • Groups • Chats, webinar, and video hangouts
  5. 5. 4. 10 Ways 5 1. Assess yourself against the specialties in your field 2. Read books, blogs, periodicals, and sites 3. Join, participate in, and help lead communities 4. Attend conferences, webinars, and community calls 5. Tweet, retweet, and follow 6. Present, speak, lead discussions, and deliver training 7. Post, write, and publish 8. Attend training 9. Learn by doing 10. Find a mentor and/or serve as a mentor
  6. 6. 4-1. Assess yourself against the specialties in your field 6 • You need to be perceived as having expertise and useful information about a specialty • If you were asked to meet with a client, present at a conference, or be interviewed for a publication as an expert in the specialty, would you be comfortable doing so, and would the client, audience, or interviewer be pleased with you? • Choose one or more specialties in which you are an expert, you would like to become an expert • Focus your personal development on those specialties • Follow the following suggestions for increasing your expertise in those specialties
  7. 7. 4-2. Read books, blogs, periodicals, and sites 7 • Increase your knowledge about your specialty • For the ones you like • Review • Write about • Link to Knowledge-Letter
  8. 8. 4-3. Join, participate in, and help lead communities 8 • Increase your knowledge about your specialty • Connect with others in the specialty • Subscribe: Get email or notifications and regularly read the threaded discussions • Post: Start a new thread or reply in the threaded discussions • Attend: Participate in community events • Contribute: Submit content to the community newsletter, blog, wiki, or site • Engage: Ask or answer a question, make a comment, give a presentation, and/or help lead SIKM Leaders
  9. 9. 4-4. Attend conferences, webinars, and community calls 9 • Increase your knowledge about your specialty • Connect with others in the specialty • Live tweet • Recap the best sessions
  10. 10. 4-5. Tweet, retweet, and follow 10 • Follow thought leaders in Twitter • Like, reply, and retweet when you are moved to do so • Participate in Twitter chats • Search Twitter using hashtags relevant to your specialty • Ask questions on Twitter using relevant hashtags • Use daily themes – helps answer these questions • Why should I post? • When should I post? • What should I post about? • Which content should I save for future posts?
  11. 11. 4-6. Present, speak, lead discussions, and deliver training 11 • Present regularly within your organization, to other firms, at industry conferences, on con calls, in community meetings, and in client meetings • Benchmark your efforts, incorporate the good ideas of others, and evolve your thinking • Ask an established expert to allow you to co-present • Offer to help facilitate a panel discussion • Develop and conduct training • Offer to present on a webinar sponsored by a company or organization relevant to your specialty • Upload videos of presentations, tips, and training to YouTube • Start a podcast
  12. 12. 4-7. Post, write, and publish 12 • Post to a community threaded discussion, solicit feedback, ask questions, and reply to the questions and comments of others • Write a blog post, e.g., using LinkedIn • Publish a document, e.g., using Google Docs • Upload a presentation to SlideShare • Create a website, e.g., using Google Sites • Write an article for a publication • Use writing to test your ideas, solicit comments, and refine your thinking about a topic • Publish a book about your experiences, philosophies, and insights
  13. 13. 4-8. Attend training 13 • Increase your knowledge about your specialty • Connect with others in the specialty • Online • At a university • Before or after a conference • From a specialized vendor
  14. 14. 4-9. Learn by doing 14 • Increase your knowledge about your specialty • Connect with others in the specialty • Try things out • Interact with others • Attend different events to see which ones are the most useful • Use the tools of your profession, including new ones • Write about your experiences, both the good and the bad
  15. 15. 4-10. Find a mentor and/or serve as a mentor 15 • Increase your knowledge about your specialty • Connect with others in the specialty • Post in a community to request one or to offer to be one • Contact a blogger • Reply to a tweeter • At a conference, ask a presenter to be one, or offer to be one • Visit the site of a thought leader and send an email message • Ask a LinkedIn contact or request a referral
  16. 16. 100 KM Specialties 16 1. Sharing, culture, organizational design, and change management 2. Innovation, invention, creativity, and idea generation 3. Reuse, proven practices, lessons learned, and knowledge retention 4. Collaboration and communities 5. Learning, competency development, and training 6. Goals, measurements, incentives, gamification, recognition, and rewards 7. Social networks, organizational networks, value networks, and network analysis 8. Expertise location and personal profiles 9. Communications 10. Facilitation and knowledge transfer 11. User support and Knowledge-Centered Support 12. Content management, document management, and records management 13. Analytics, text analytics, visualization, metrics, and reporting 14. Project management, process management, Agile development, workflow, planning, decision making, and checklist 15. Knowledge audit, knowledge mapping, knowledge modeling, peer assist/retrospect, After Action Review, sensemaking, and ritual dissent 16. Appreciative inquiry, positive deviance, and Most Significant Change 17. Storytelling, narrative, anecdote circles, BarCamp/unconference, and World Café 18. Information architecture, usability, user interface, and user experience 19. Search, findability, taxonomy, ontology, metadata, tagging, and semantic web 20. Portals, intranets, and websites 21. Big data, databases, repositories, business intelligence, data warehouses, and data lakes 22. Competitive intelligence, customer intelligence, market intelligence, and research 23. Digital workplace, social business, and social media tools 24. Cognitive computing, artificial intelligence, natural language processing, machine learning, and neural networks 25. Wisdom of crowds, crowdsourcing, collective intelligence, and prediction markets
  17. 17. People culture & values knowledge managers user surveys social networks communities training documentation communications Technology Process methodologies creation capture reuse lessons learned proven practices collaboration content management classification metrics & reporting management of change workflow valuation social network analysis appreciative inquiry & positive deviance storytelling, narrative, & anecdotes blogs wikis podcasts & videos syndication & subscription social software & media external access/extranet workflow applications process automation gamification and badges e-learning analytics & BI cognitive computing & AI user assistance & knowledge help desk goals & measurements incentives & rewards user interface, UX, & usability intranet team spaces virtual meeting rooms, web/video/ audio conferencing, & teleprescence portals & digital workplace repositories & knowledge bases threaded discussions & ESNs expertise locators/ask the expert metadata & tags search engines/enterprise search archiving/document management & records management 50 KM Components 17
  18. 18. 5. 10 Types of content to share 1. Compile useful links 2. Rebroadcast and comment on the posts of others 3. Do a search and curate the results 4. Ask others to weigh in and summarize the responses 5. Express your opinion 6. Narrate your experience 7. Inform about what you are planning to do or what you are working on 8. Analyze empirical data 9. Start a discussion 10. Take notes during a call, meeting, or conference, and summarize them 18
  19. 19. 6. 5 Types of Tools to Use 1. Profile • LinkedIn • About.me 2. Connection • LinkedIn • Facebook • Twitter • Community 19 4. Event • Chat • Tchat.io • Wakelet • Podcast • Video • Webinar • Conference 5. Content • Pin board – Pinterest • File share – SlideShare • Q&A – Quora • Subscription – Blogtrottr 3. Publication • Periodical • Book • Blog • LinkedIn • Medium • Quora • Tumblr • Blogger • Typepad • WordPress
  20. 20. 7. 10 Tools to use 1. LinkedIn 2. SlideShare 3. Twitter 4. Tchat.io 5. Wakelet 6. Facebook 7. Google 8. About.me 9. Quora 10. Medium 20 tchat.io
  21. 21. 7-1. LinkedIn • Let others check you out • Search for people (e.g., colleagues in a city you will be visiting) and send messages to them • Join groups (communities) of personal interest • Participate in and monitor group discussions • Receive comments on posts • Provide links to other personal sites • Achieve 100% profile completeness • Add skills • Link to your resume, blog, website, etc. • Connect with everyone you meet • Ask for recommendations and reciprocate • Endorse others if you can actually vouch for a specific skill 21
  22. 22. 7-2. SlideShare: Upload your presentations 22
  23. 23. 7-3. Twitter • Start by following just 10 people • Create lists to sort people you follow into categories • Set email notifications for when you are mentioned • Add your Twitter ID to your LinkedIn profile • Tweet about topics about which you are passionate on a regular schedule, either daily (using theme of the day) or weekly • Search on a few hashtags to see which ones are most popular and view trends • Always include a popular hashtag to allow others to discover you • Retweet those tweets which you especially like • Reply to others to agree, ask a question, or answer a question • Observe a regular chat and then join in 23
  24. 24. 7-4. 10 Tchat.io: Follow and participate in Twitter chats 24 tchat.io
  25. 25. 7-5. Wakelet: Post the transcripts of Twitter chats 25
  26. 26. 7-6. Facebook 1. Profile – promote yourself 2. Post – share and comment 3. Group – community 4. Page – publish content to followers 5. Live – video presentations to or conversations with followers 26
  27. 27. 7-7. Google 1. Google Docs – publish documents and collaborate on editing them 2. Google Sites – create and maintain your own web site 3. Google Hangouts – group video chat 4. YouTube – follow and publish videos 27
  28. 28. 7-8. About.me: Promote yourself, your expertise, and your social channels 28
  29. 29. 7-9. Quora: Ask and answer questions 29
  30. 30. 7-10. Medium: Blog 30
  31. 31. 8. 10 Ways to start 1. Live tweet during an event using a chat tool such as Tchat.io or Twubs 2. Enhance your profile: LinkedIn, Twitter, Quora, About.me 3. Connect LinkedIn to Twitter 4. Post: LinkedIn (brief update or longer post), Twitter 5. Join: Facebook Group, LinkedIn Group 6. Post to a community: share, ask, find, answer, recognize, inform, suggest – or start a discussion 7. Subscribe to a blog using Blogtrottr 8. Create: Twitter list of your favorite tweeters, Facebook list 9. Ask or answer a question or follow a topic in Quora 10. Upload or favorite a presentation in SlideShare 31
  32. 32. 9-1. 30 Daily themes: Monday #MM 1. Meeting: Promote events, conferences, community meetings, calls, and Twitter chats which are upcoming in the week 2. Meet Me: Inform about an upcoming meeting, event, call, or location where you will be or in which you will participate in the coming week 3. Metrics: Share useful analytics 4. Marcom: Post about marketing and communications 5. Methods: Link to proven methodologies 6. Mention: Give a plug or a shout-out to a cause or a colleague 7. Maxim: Share an insight or principle 32
  33. 33. 9-2. 30 Daily themes: Tuesday #TT 8. Trackback: Link to blog posts 9. Tip: Share a tip, trick, or proven practice 10. Training: Link to a course 11. Talk: Start a chat 12. Technique: Share a useful technique 33
  34. 34. 9-3. 30 Daily themes: Wednesday #WW 13. Website: Link to a good web site or other web content 14. Words: Share word usage examples 15. Wish: Suggest an idea, request an enhancement, or let others know what you are wishing for 16. Wisdom: Share a quote or piece of advice 17. Win: Promote a success story 18. Writer: Publicize an author you like 34
  35. 35. 9-4. 30 Daily themes: Thursday 19. #TiTh Title: Recommend books 20. #ThTh Thankful: Recognize a colleague, show appreciation for an accomplishment, or let others know what you are thankful for 21. #ThTh Thoughtful: Share a deep thought or insight 22. #ThTh Thought: Share an idea or suggestion 23. #TTL Thought Leader: Link to a thought leader 24. #ThTh Throwdown: Challenge a colleague to respond to a suggestion, insight, or question 25. #TTTA Things To Avoid: Warn others of a common problem 26. #TBT Throwback: Remember a moment from the past 35
  36. 36. 9-5. 30 Daily themes: Friday #FF 27. Follow: Recommend people to follow 28. Feedback: Provide or request feedback 29. Find: Ask for help in locating a needed resource, or share something you found 30. Fun: Share a joke, pun, or humorous link 36
  37. 37. 10. 15 Resources 1. Seth Godin’s 7-Point Guide to Bootstrap Your Personal Brand by Pete Kistler 2. The Personal Branding Post Seth Godin Should Have Written by John Doherty 3. Personal Branding with Seth Godin – Doing work that Matters interviewed by Bernard Kelvin Clive 4. The Brand Called You and Brand You posts by Tom Peters 5. Create an Unstoppable Personal Online Brand by Digital Marketing Institute 6. The 10 Pillars To Creating a Personal Brand in a Digital World by Jeff Bullas 7. 5 Do’s For Building Your Personal Brand by Laura Armbruster 8. Brand Reputation: Why Your Personal Digital Brand is Not the Same as You by Allison Boyer 9. Why Looking After Your Personal Brand in the Social Era Still Matters by Luis Suarez 10. 7 Rules for Building a Distinctive Personal Brand (and a Bonus to Get You Started) by Deep Patel 11. The Personal Branding Blog by William Arruda 12. Developing your personal digital brand by Diana O’Brien 13. 101 Guide for Beginners to Build their 'Personal Digital Brand' and How to Build your Personal Digital Brand by Kanika Agarwal 14. 7 Things You Can Do To Build An Awesome Personal Brand by Shama Hyder 15. The 7 Secrets Of Successful Personal Brands by Jayson DeMers 37
  38. 38. Managing the ROI of Knowledge Management (chapter author) The Case against ROI Implementing a Successful KM Program (author) Successful Knowledge Leadership: Principles and Practice (chapter author) The Modern Knowledge Leader: A Results-Oriented Approach Gaining Buy-in for KM (chapter author) Obtaining Support for KM: The Ten Commitments Proven Practices for Promoting a Knowledge Management Program (author) • Join the SIKM Leaders CoP https://groups.yahoo.com/neo/groups/sikmleaders • Twitter @stangarfield • Site http://sites.google.com/site/stangarfield/ • LinkedIn Articles https://www.linkedin.com/in/stangarfield/detail/recent-activity/posts/ For additional information 38 Knowledge Management Matters (chapter author) Communities Manifesto