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YORANGE
An alternative for
corporate governance
AGENDA
SUNRISE MORNING THE FUTURE
?
WHY YORANGE HOW DOES YORANGE
SOLVE PROBLEMS?
THE TEAM BEHIND
YORANGE
1. VISION
2. HOW TO…
1. YORANGE
2. PROBLEMS
3. 3D MAPPING
4. ENERGIZING ROLES
5. TENSIONS
6. OKR
7. TOKENEQUITY
1. THE YORANGE TEAM
📌 2021 - Founder and Co-CEO at Symphonie Prime and
Founder at Hoverture Europe AG
📌 2016 to 2020 - Managing Director for ICEG within
Accenture.
📌 2010 to 2016 – Founder at New Energy Group and
Cofounder of Bit2win CPQ Gartner Magic Quadrant software
vendor.
📌 2010 to 2000 - I served Siebel and Oracle as
Communication Media and Utilities Consulting lead.
⚖ PhD Electronic Engineer @Politecnico di Milano
⚖ Design Thinking @INSEAD
⚖ Guest Professor European University Rome (UER)
Founder | CEO | Prokurist | Investor | Author
Short description (2020)
Short description (2022)
Publications
In recent decades, companies have
experimented with outdated
organizational behaviors, rigid,
bureaucratic, with an excess of
processes and control all in the face
of an external world immersed in
change never before experienced.
All these efforts have rarely achieved
real results, and the main reason for
these failures is related to the fact
that all these initiatives were and are
conceived and implemented using
the same mentality they want to
combat.
Design Thinking is based on the
idea that by truly understanding
users and how they interact with
a product or service you are able
to design a better one. In recent
years, the concept of Design
Thinking has increasingly shifted
to product and service
innovation, becoming a creative
approach to solving complex
problems.
Giuliano Zorloni
Why Yorange ?
SUNRISE
Vision …
Our MTP (Massive Trasformative Purpose)
is to create young entrepreneurs
____
Digital Commerce B2B e B2C
Sales & Promotion CPQ
Customer Engagement
Platform
Post-Sales & Loyalty
____
Brand Strategy
Experience Design
Digital Marketing
Social Engagement
____
Corporate
Innovation
Organization
Design
Ecosystem Strategy
Startup
Acceleration
____
Cloud Transformation
Big-data & Smart Analytics
Applied Intelligence
Security & Compliance
Collaboration Platform
____
Business Cloud Platform
Vertical Business Application
Interoperability Framework
Italy Germany Iberia Switzerland Benelux France
How to …
How does Yorange solve
problems?
?
MORNING
"A rigid hierarchical structure paves the way for a
shift in behavior from active to passive, from
self-management to dependence, from equal to
subordinate."
Moving beyond
hierarchies
_____ Chris Argyris
“
Yorange is a
management strategy
tool that provides an
organizational structure
in which the power
to make important
decisions is distributed
within the organization.
01
Yorange
in a nutshell
THE STRUCTURE OF YORANGE
TRADITIONAL HIERARCHICAL STRUCTURES
Head of department
Manager 1 Manager 2
Sales Manager Engineering
Manager
Marketing
Manager
Sales Marketing
Yorange Bubbles
01
02
04
03
What problems does Yorange solve?
02 05
06
n
07
Organization 3D mapping
through organization bubbles
Energized the roles and
distribute the authority
Help people to pay new role in
the organization
Promote Transparency and
fairness
Runs OKR - Objects and Key
Results
Ability to manage tensions
and proposals
Virtual Share and Tokenequity
…….
03
Yorange speed up
the decision-making
process?
HOW CAN
Organization 3D mapping
through organization bubbles
Roles
Responsabilities
Authorities
Bubbles
Purposes
Teams
Members
04
Energizing roles
Yorange organizations have a multitude of roles organized in bubbles that contribute to the
organization's purpose and the "mission."
Yorange does not think in terms of fixed
positions. In your role, everyone can make
suggestions, but no one can tell you how to
do your job, as long as you hold up your end
of the bargain.
The results are in line with the
"responsibilities" of the role, your actions are
in line with the "purpose" of your role, you do
not hinder the "dominance" of another role.
When a person is assigned to a role, he or she
assumes responsibility of that role.
05
In Yorange-terms, a "tension" is a problem within
the bubble. In essence, a tension is an opportunity
for improvement.
Tension
processing
It is your job to raise the
issue with the appropriate
people and offer solutions,
at the next tactical or
governance meeting.
WHAT DOES
THAT MEAN?
OKR - objectives key results
OKRs stand for objectives and key
results, a goal-setting methodology
that can help your team set and track
measurable goals. Originally pioneered
by John Doerr, this framework pairs
the objectives you want to achieve
with the key results you’ll use to
measure progress—so your goals are
tied to your team’s day-to-day work.
06
John Doerr American Investor &
Venture Capitalist
Virtual Share and Tokenequity
Tokenized equity refers to the creation and issuance of digital tokens or "coins" that represent
equity shares in a corporation or organization. Think about tokenized equity like any standard
share purchased in a listed company. In this case you are partner of the company and in some
special cases also eligible to take decision.
07
What is Yorange?
? Yorange is a disruptive idea allows to navigate the organization,
manage all members, roles and processes, improve flexibility and
effective decision-making, increase transparency and fairness,
manage tensions, proposals, rewards and virtual stocks, all in one
application.
As Larry Page says, an application that
"it passes the toothbrush test"
it is so useful that it can be used every day!
The team behind Yorange
?
THE FUTURE
The Yorange Team
Giuliano Zorloni
Founder of Yorange
Prokurist & Mentor
Alessandro Agnati
CEO
Managing Partner
Patrik Seebacher
Key Account Manager
Business Developer
Daniel Lauri
Junior Developer
Full Stack Developer
THANK YOU
Giuliano Zorloni
g.zorloni@symphonieprime.com
YORANGE
An alternative for corporate governance

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SFScon22 - Giuliano Zorloni - Yorange.pdf

  • 2. AGENDA SUNRISE MORNING THE FUTURE ? WHY YORANGE HOW DOES YORANGE SOLVE PROBLEMS? THE TEAM BEHIND YORANGE 1. VISION 2. HOW TO… 1. YORANGE 2. PROBLEMS 3. 3D MAPPING 4. ENERGIZING ROLES 5. TENSIONS 6. OKR 7. TOKENEQUITY 1. THE YORANGE TEAM
  • 3. 📌 2021 - Founder and Co-CEO at Symphonie Prime and Founder at Hoverture Europe AG 📌 2016 to 2020 - Managing Director for ICEG within Accenture. 📌 2010 to 2016 – Founder at New Energy Group and Cofounder of Bit2win CPQ Gartner Magic Quadrant software vendor. 📌 2010 to 2000 - I served Siebel and Oracle as Communication Media and Utilities Consulting lead. ⚖ PhD Electronic Engineer @Politecnico di Milano ⚖ Design Thinking @INSEAD ⚖ Guest Professor European University Rome (UER) Founder | CEO | Prokurist | Investor | Author Short description (2020) Short description (2022) Publications In recent decades, companies have experimented with outdated organizational behaviors, rigid, bureaucratic, with an excess of processes and control all in the face of an external world immersed in change never before experienced. All these efforts have rarely achieved real results, and the main reason for these failures is related to the fact that all these initiatives were and are conceived and implemented using the same mentality they want to combat. Design Thinking is based on the idea that by truly understanding users and how they interact with a product or service you are able to design a better one. In recent years, the concept of Design Thinking has increasingly shifted to product and service innovation, becoming a creative approach to solving complex problems. Giuliano Zorloni
  • 5. Vision … Our MTP (Massive Trasformative Purpose) is to create young entrepreneurs
  • 6. ____ Digital Commerce B2B e B2C Sales & Promotion CPQ Customer Engagement Platform Post-Sales & Loyalty ____ Brand Strategy Experience Design Digital Marketing Social Engagement ____ Corporate Innovation Organization Design Ecosystem Strategy Startup Acceleration ____ Cloud Transformation Big-data & Smart Analytics Applied Intelligence Security & Compliance Collaboration Platform ____ Business Cloud Platform Vertical Business Application Interoperability Framework Italy Germany Iberia Switzerland Benelux France How to …
  • 7. How does Yorange solve problems? ? MORNING
  • 8. "A rigid hierarchical structure paves the way for a shift in behavior from active to passive, from self-management to dependence, from equal to subordinate." Moving beyond hierarchies _____ Chris Argyris “
  • 9. Yorange is a management strategy tool that provides an organizational structure in which the power to make important decisions is distributed within the organization. 01 Yorange in a nutshell THE STRUCTURE OF YORANGE TRADITIONAL HIERARCHICAL STRUCTURES Head of department Manager 1 Manager 2 Sales Manager Engineering Manager Marketing Manager Sales Marketing
  • 10. Yorange Bubbles 01 02 04 03 What problems does Yorange solve? 02 05 06 n 07 Organization 3D mapping through organization bubbles Energized the roles and distribute the authority Help people to pay new role in the organization Promote Transparency and fairness Runs OKR - Objects and Key Results Ability to manage tensions and proposals Virtual Share and Tokenequity …….
  • 11. 03 Yorange speed up the decision-making process? HOW CAN Organization 3D mapping through organization bubbles Roles Responsabilities Authorities Bubbles Purposes Teams Members
  • 12. 04 Energizing roles Yorange organizations have a multitude of roles organized in bubbles that contribute to the organization's purpose and the "mission." Yorange does not think in terms of fixed positions. In your role, everyone can make suggestions, but no one can tell you how to do your job, as long as you hold up your end of the bargain. The results are in line with the "responsibilities" of the role, your actions are in line with the "purpose" of your role, you do not hinder the "dominance" of another role. When a person is assigned to a role, he or she assumes responsibility of that role.
  • 13. 05 In Yorange-terms, a "tension" is a problem within the bubble. In essence, a tension is an opportunity for improvement. Tension processing It is your job to raise the issue with the appropriate people and offer solutions, at the next tactical or governance meeting. WHAT DOES THAT MEAN?
  • 14. OKR - objectives key results OKRs stand for objectives and key results, a goal-setting methodology that can help your team set and track measurable goals. Originally pioneered by John Doerr, this framework pairs the objectives you want to achieve with the key results you’ll use to measure progress—so your goals are tied to your team’s day-to-day work. 06 John Doerr American Investor & Venture Capitalist
  • 15. Virtual Share and Tokenequity Tokenized equity refers to the creation and issuance of digital tokens or "coins" that represent equity shares in a corporation or organization. Think about tokenized equity like any standard share purchased in a listed company. In this case you are partner of the company and in some special cases also eligible to take decision. 07
  • 16. What is Yorange? ? Yorange is a disruptive idea allows to navigate the organization, manage all members, roles and processes, improve flexibility and effective decision-making, increase transparency and fairness, manage tensions, proposals, rewards and virtual stocks, all in one application. As Larry Page says, an application that "it passes the toothbrush test" it is so useful that it can be used every day!
  • 17. The team behind Yorange ? THE FUTURE
  • 18. The Yorange Team Giuliano Zorloni Founder of Yorange Prokurist & Mentor Alessandro Agnati CEO Managing Partner Patrik Seebacher Key Account Manager Business Developer Daniel Lauri Junior Developer Full Stack Developer
  • 20. YORANGE An alternative for corporate governance