More Related Content Similar to 25 Tips for Effective Content Marketing (20) 25 Tips for Effective Content Marketing1. 25TipsforEffective
ContentMarketing
Useyourcontenttogentlyguideyourcustomersthroughyourbuying
cycle.Don’ttreatitlikeaspeedboat,full-throttlethroughtoconversion.01
Usesocialadsasawaytoamplifythereachofyourcontentmarketing
whenyoupushitoutthroughyoursocialchannels.A$10-20booston
Facebookcangoalongway.02
Promoteyourcontentthrougha.comdomainasoftenaspossible.
84% oftop-rankingpagesuse.comastheirtop-leveldomain.03
“Thebestmarketingdoesn’tfeellikemarketing,”saysTomFishburne
ofMarketoonist.Ifyouhavetoforceyouraudiencetoseethevaluein
thecontent,orhardsellit,itwon’twork.04
Don’twriteshortpostsjusttogetthejobdoneandoverwith.Write
long-formcontentof1,000+wordstohelpimproveyoursearchrank,
traffic,andvaluetothereader.
05
06 Createabuyerpersonabeforeyoustart
planningorproducingcontent.Thatwayyou
haveabetterunderstandingofwhois
readingitandtheanswersthey’relooking
for.Thatleadstomuchhigherconversions.
Guestblogonpopularindustrysitesandputalinkbacktoyoursite
withinyourbylineorbio.Thisbuildstrafficaswellaspersonalbrand
authority.07
Avoidverboseheadlinesandgowithshort,simple,optimizedtitlesthat
getthepointacross.Thecloseryougettolookinglikeclick-bait,the
morewaryyouraudiencemaybecome.08
Neverskipanopportunitytoleverageemailinyourcontentmarketing.
80% ofbusinessesreportthatemailisdirectlytiedtotheirprimary
revenue.
09
Blogconsistently,notsporadically.InaHubspotsurvey,82% ofmar-
keterswhobloggeddailyreportedacquiringatleastonecustomervia
theirblog,comparedto57% whowereonlybloggingmonthly.10
Shareyourowncontentandusethesocialsharingbuttonsnextto
yourcontent.Youcanuseaplugintomakethisprocesseveneasier.11
12 Repurposeoldcontentinanewwaytobring
somethingfreshtouserswhomaynothave
seenit.“Intheend,therepurposedcontent
needstoprovidesomelevelofuniquevalue
topeople,orit’snotworthdoing,”saysLee
Odden,CEOofTopRankMarketing.
Syndicateyourcontenttoreachanewaudienceanddrivereferral
trafficbacktoyoursite.13
Alwayscreateacontentstrategy.Themosteffectivecontentmarketers
aremorelikelytohaveadocumentedstrategyinplace.14
Createastrategyforcontentpromotion.Useachecklistforeachpost
thatlistsallofthesocialchannelsandapplicationsyou’lluseto
promoteyourcontent.15
Alwayshaveaplanforbuildingyouraudience.Usetime-savingcontent
marketingtoolsthatworkwithyoutohelporganicallygrowyourfollowing.
16
Makereferencetoinfluencersbylinkingtotheircontentorquoting
themwithinyourcontentmarketing.Thenreachoutandletthemknow
whenyou’vementionedthem,eitherthroughmanualsocial
notifications,viaemail,orwithatool.
17
18
Sometimesthebesttypeofcontent
marketingisagenuinethankyouemailor
letter.AtWhenIWork,theteamsendsout
handwrittenthankyoucardstoallnew
customers.Nearly70% ofthetime,the
cardsgetsharedonsocialmedia,and
referralsareupby23% asaresult.It’ssuch
asimplething,butit’sawin-winforboththeasimplething,butit’sawin-winforboththe
businessanditscustomers.
Don’tgenerateone-offpiecesofcontent.Createseriespiecestodrive
repeattraffic.AgreatexampleofthisisNeilPatel’s$100,000
Challengeseries.19
Remembertousethebasicprinciplesofconversionoptimizationsothat
allofyourcontent,oneverychannel,hasahigherchanceofgenerating
leadsandsalesforyourteam.Thinkaboutheadlines,visual
engagement,contentlayout,andcalltoaction,justtonameafew.
20
Paycloseattentiontoyouranalyticssoyoucankeeptrackofthemost
populartopicsandcontenttypesthatarebringinginordrivingtrafficto
yoursite.Doalotmoreofwhatworks,andcutthedeadweightfrom
yourstrategy.
21
Trendingcontentisimportant,butremembertoincludeevergreen
contentthatwillcontinuetoproducetrafficmonthaftermonth,year
afteryear.22
Alwayskeepthefocusonyouraudiencewhenyouproducecontent,no
matterthetypeorchannel.“Don’tfocusonhavingagreatblog,”says
BrianClark,FounderofCopyBlogger.“Focusonproducingablogthat’s
greatforyourreaders.”
23
24 Talkandwriteasifyouwerehavinga
conversationwithafriend.Youraudienceis
farmorelikelytorelatetoandengagewith
contentthatisconversationalinnature.
Speakontheirlevel.You’renotatextbook.
Youcan’tforcegoodwriting.Trydifferentconditions,influences,and
timesofdayforwriting.Findtheconditionsthataremostconduciveto
yourcreativity.Ifyoucan’tmanage,youcanalwaysturntofreelancers
tohelpyouproducethecontentthatyouraudienceishungrytofind.
25
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www.SEOnational.com
Sources:
https://pixabay.com
http://www.forbes.com/sites/sujanpatel/2016/03/24/25-content-marketing-tips-every-marketer-needs-to-know/