The Complete Guide On How To Increase Your Brand
Awareness, Customer Acquisition, Sales, Revenues
and Profits Online

http://seohongkong.website 2
Why SEO Is Important For Your Website (Business)
And What You Can Do AboutIt
Does Your Business Need
More Customers?
Our proven strategies will help you dominate your competition
by taking over the Google page 1 website ranking
You Know How Hard It Is To Get New Customers For Your Business?
Well - We Solve This
And Our Results Speak For
Themselves
Here are just a few of our many major website rankings
We hold many positions on Google Page 1 against our
competition and we can do the same for your business!
Why Don't You Get In Touch Today Before Your Competitors Find Us
SEO Hong Kong http://seohongkong.website
T: +852 5307 3732
W: http://seohongkong.website
E: contact@seohongkong.website

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Contents
Contents Page
Introduction 4
Getting Your Website Built 6
How Much Does A Website Cost 9
Why Chose Us To Build Your Website 10
Why Is SEO So Important To A Website (Your Business) 12
On Page SEO Website Optimization 14
On-Page META Data Optimization 15
Content 19
Authority Links 22
YouTube 23
Google Map Embeds and Google My Business
- essential for local businesses 24
What Is Siloing - Your Site Page Hierarchy 26
What Is Schema Markup 29
Fresh Content Is A Key Ranking Factor 30
A Couple More Google Ranking Factors 31
SEO Consulting 32
Summary
SEO Critical Success Factors (CSF) 33

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Introduction
So You Have A Website Now What
OK you are going to build a website for your
Company or Business; or you may already
have a website.
Now if you intend for your existing
customers (repeat business) and new
customers (new business) to find your
website with off line activities for example
handing out your business card with your
website address on it.
Then you do not require any Search Engine Optimization (SEO) for your website.
On the other hand most Companies and Businesses have a website to increase their Brand
Awareness, Customer Acquisition, Sales, Revenues and Profits through online lead
generation “directly” from their website using the search engines such as Google and Social
Media for example Twitter, Face Book and perhaps and increasingly so YouTube.
If this is why you built your website you will need to apply SEO (On-Page SEO and Off-
Page SEO) to your website or your customers will not find your site on the search engines
and the time, money, and effort that you put into your website will have been a waste of time.
Building a Website for your Company or Business is just the beginning - see below Why Is
SEO So Important To A Website (Your Business) page 12.
There are many ranking factors that will determine whether your website will rank on page 1
Google. Importantly you do not need to attend to all of them and if you concentrate on the
Critical Success Factors (CSF - page 33) of Website Ranking then you will be successful in
ranking your website content so that your customers and potential customers can not only
find you your site but can buy your products and services.
Furthermore your do not need to be 100% correct in attending to the CSF. The facts are that
most websites have little to none SEO applied to them so beating the competition in most
cases is going to be fairly easy.
The point is attend to the CSF associated with Website Ranking to the best of your ability
(without stressing) – take Action or as Nike says “Just Do It” and Facebook “Fail Harder”
until you find what works.
What You Will Find In this Guide
This guide is a compilation of the latest findings on the most effective techniques for on-page
SEO and is up to date as at March 2017. As you know, Google changes their algorithm more

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times than you get of bed in the mornings, and what works at this moment might not work in
the future.
Its therefore vital to keep up to date with what is currently working and apply that knowledge
and the techniques to your website. You can keep up to date by following us on Twitter
https://twitter.com/SEOHongKongHK or better still go to our website
https://seohongkong.website and sign up to our updates.
The aim of this guide is to provide a current up to date resource for a results based on-page
SEO strategy that is working right now. Please make sure you have the latest version of this
guide. To make sure, please do not hesitate to reach out at contact@seohongkong.website.
About Us
My name is Gary Williams CEO of SEO Hong Kong, and we have been involved in SEO
since 2002. We have been quite successful ranking our own sites (business and affiliate) and
in the process helping others rank their sites.
Our mantra is “We only ask that you judge us by our results”
We are 100% Results Based as the great Jim Rohn pointed out “Results are the name of the
game”.
Our experience with SEO has mainly involved ranking our own and other people’s websites
on Page 1 Google and ranking YouTube videos.
We also Build Bespoke Beautifully Designed Client
Engaging Websites that Convert Visitors into
Customers
We can create a bespoke website for your Company, Business or Charity at our in-house Web
Design Agency.
All of our websites are built by our team of web design experts who combine Specialist
SEO with the Best Web Design Architecture for the complete Search Engine Optimization
solution for Website Ranking.
This is the salient point because if your website cannot be found by your customers on the
search engines then your site may be fantastic and beautiful and client engaging but it will not
increase your Brand Awareness, Sales and Profits.
We make sure this does not happen to our clients.
You can check us out here https://seohongkong.website/web-design-agency-seo-company-
hong-kong and full details of our products and services can be found on our site here at
http://seohongkong.website/our-services/

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Why You Can Trust Our SEO Knowledge
“We only ask that you judge us by our results” and our results are documented on our site
http://seohongkong.website and they speak for themselves.
Getting Your Website Built
So you have decided to get a website for your
business and you wonder where to start.
Here we will talk about how much a Website
Build will cost in Hong Kong.
Other pages on our site discuss Responsive
Web Design, correct Website Architecture,
Search Engine Optimization, and Digital
Marketing of your online properties for your
Website for example content syndication
through social media.
As will most matters the cost of a website build will depend on the work that you wish to
have undertaken and its complexity; in short there is a time element (how long will it take in
man hours) and a skill element (what level of skill and experience is necessary to complete
the specification) and here we are not talking about surface details for example flashing
lights, and pretty images, but in the technical aspects of the build.
We believe that if your going to build a website for your business (which we assume is
important to you personally and economically) then the site should be built correctly which
will include by necessity web development and search engine optimization as a combined
and inseparable ideology - see below Why Is SEO So Important To A Website (Your
Business) page 12.
Now if your business is not important to you personally and economically then you do not
have to concern yourself with these matters just go and buy an off the shelf theme / website
and load it onto any platform that takes you eye and see how it goes - Good Luck.
We say "Good Luck" because you will need a TONNE of Good Luck, why! Keep reading.
With all the competition out there trying to get to your customers with their products and
services; who employ professional Web Designers and more importantly Search Engine
Optimization experts how do you expect to compete on your own.
You see your competitors will not be doing this as their business is important to
them personally and economically.
They want their business to be a success; whether that's increasing their Brand Awareness,
Sales, Profits or getting a message out to a targeted audience.

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Whatever the purpose of their website, they
want it to be successful and for their business
entity to succeed in and on their terms.
Since you are still reading, we will assume
that your business is important to you and
that you also what to succeed.
So how much will a website cost that is built
to succeed; again it will depend on the work
that you wish to have undertaken and its
complexity.
However we can given some general assumptions make some conclusions.
Most businesses in Hong Kong and throughout the world – both small, SMEs and
corporations for example retail business like florists, cafes, restaurants, bicycle shops or
professional services like lawyers, architects or accountants, and right up to corporations for
example the MTR in Hong Kong – require an informational website that consists of between
10 to 20 pages featuring custom copy writing (content) and custom designed or licensed
graphics, videos and photos or images, built around basic social media (Twitter, FaceBook,
LinkedIn) for syndication of content complete with a content management system and a blog
so that they can publish articles of interest to their customers at regular intervals and on a ad
hoc basis.
So what type and amount of work does this represent; the time element (how long will it take
in man hours). Well lets take a look:
Website Concept and Project Planning
Website Concept and Project Planning (8-12 hours) – This is where you and your website
designer agree on exactly what your website will look like, what kind of functionality it will
have, and what kind of initial content will be developed for it.
To help the process along it’s a good idea to have some examples of websites that you like;
so that you can show and explore them with your designer who can let you know if they are

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of a “simple” or “complex” nature.
At the end of this stage, you will know exactly what your website will cost, exactly what it
will look like and do, and exactly when it will be finished.
Web Design and Content Development
Web Design and Content Development Time (20-30 hours) this is where your website
designer takes the vision and plan you developed together, and assembles the components of
it.
The basic framework of the site will be assembled and designed.
Copy writing will be added as well and the main pages for example the “Home Page” and the
“About Us”, “Our Products and Services”, and "Contact Us" page, together with other basic
pages as well as your Blog Post structure and content. Initial artwork, pictures, images and
videos will also be included based on your specifications.
Web Coding and Development
Web Coding & Development (15-25 hours) – This is the phase when the engine behind your
website gets built.
After you have reviewed the initial content, navigation, and look – and after revisions and
adjustments have been made based on your feedback – the site gets put together in earnest so
it is ready for your "Official Launch" and your customers.
Search Engine Optimization SEO
Search Engine Optimization SEO is ongoing from the initial concept and project planning
stage, and throughout the whole life of your website. SEO perminates all areas, concepts, and
content of your website, and beyond; as SEO has both on-page SEO and off-page SEO
elements to consider.
This is why you should never have your website built by a web developer who is not
either an SEO Expert (unlikely) or works together with an SEO Expert in the building
our your Website.
Without SEO your site is dead in the water - see below Why Is SEO So Important To A
Website (Your Business) page 12.

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How Much Does A Website Cost In Hong Kong
Firstly lets take a look at the Hong Kong
Market place; at the prices that organisations
are currently (1997) paying to have their
companies website built and developed.
We recently witnessed the following from a
company who became a client of ours "How
can a website have several differently priced
quotations from several Web Design
Company in Hong Kong ranging from 5,000
HKD, 55,000 HKD to 120,000 HKD for the
same site specifications".
Well the first point is this.
What is the Web Design Company business model for example where are they located, how
many employees do they have, and what is their marketing budget; in other words if the Web
Design Company have high overheads they will have to charge high prices for their work to
reclaim them from their customers - you!
Secondly given the information discussed already lets dismiss the 5,000 HKD website
offering as we now know that it will not be "Fit for purpose" - unless of course your business
is not important to you personally and economically as mentioned previously.
So as mentioned earlier; the cost of a website build will depend on the work that you wish to
have undertaken and its complexity.
In Summary the cost of a website depends on the following:
1. The amount of time you need your web designer / website developer and SEO to
work on your site
2. How much truly customized content and functionality you need built into it
As always there are various solutions to consider which basically fall into 3 camps:
As your business is important to you personally and economically you can dismiss options 1
and 2 (clearly) but we mention them here for completeness.
1. Build a “Do-It-Yourself” Website that ends up taking YOU 100's of hours over say 6
months, involving hidden costs for example while you are building your site you are
not carrying on your business core activities letting your business suffer in other
areas; finally you give up and get the professional help that you should have engaged
in the first place, only this time we either start all over from the beginning or we
"Patch-up" your work as best we can. I am sure you would agree that this is not a
realistic proposition for somebody whose business is important to them both
personally and economically.
2. Hire a freelancer for example on Upwork at say 8 USD per hour and "Throw your hat

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in the ring" - hope for the best. You might get lucky … and you might revert to point
1 and bring in the professional help that you should have engaged in the first place.
Remember the maxim “You get what you pay for”.
3. Hire one of the large worldwide advertising or web design agencies, were you will
find quality work but at premium prices. In addition you may talk to an experienced
"Account Manager" but your work will be carried out by the office junior and
remember building your site is a multi-disciplined concept, approach, and execution
requiring highly skilled multi-disciplined experts. I doubt the office junior fits the bill.
The solution is of course to consider SEO Hong Kong for your site build - Why?
1. Importantly we are Search Engine Optimization Specialists and Web Designers in that
order (why is this important; see below Why Is SEO So Important To A Website
(Your Business) page 12.
2. The experienced Web Designer and SEO specialist that you meet from SEO Hong
Kong are the very people who will build your site
3. Finally we have low overheads that we do not pass onto you
Why Chose Us To Build Your Website
We Build Bespoke Beautifully Designed Client Engaging Websites that Convert Visitors into
Customers.
Importantly we are also Search Engine Optimization (SEO) Specialists and we cannot
emphasis the following enough - DO NOT GET YOUR WEBSITE BUILT BY
SOMEONE UNLESS THEY ARE SEO EXPERTS.
Here are some of the questions to think about before moving forward (actually as you are still
with us there is only one question):
1. Is my Website (Business) important to me personally and economically
If the answer is "Yes" we would like to work with you over the years ahead to not only build
your website but to help you increase your Brand Awareness, Customer Acquisition,
Sales, Revenues and Profits.
What Will Be The Cost Of My Website
Our Hong Kong Website Design Pricing
Review Guide is provided below.
We can provide a basic custom built bespoke
Website from 45,000 HKD progressing to
some 150,000 HKD with the full SEO
packages included.
In addition to the site build cost; given that
your website (business) is important to you
personally and economically there will be

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ongoing costs associated with the following:
1. Search Engine Optimization SEO - Google updates, Search (Trend) Updates,
Syndication from 10,000 HKD p.m.
2. Ongoing Marketing and Content Creation - cost depending on the work involved
3. Site Ongoing Maintenance - Domain and hosting costs average say 5,000 HKD p.a.
OUR RESPONSIVE WEB DESIGN SERVICES
Always know what you’ll pay.
We Specialize In WordPress and The Elegant Themes Divi Responsive Web Design
Platform
WordPress is used by 60% of all the Content Management Systems (CMS) in the
worldwide website design environment, which represents 27% of all websites. We build all
of our websites using the market leading Responsive Web Design DIVI, as this allows us to
build Bespoke Beautifully Designed Client Engaging Websites That Convert Visitors Into
Customers.
We use these two platforms exclusively for all of our own, and all of our clients websites.

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*Includes SEO - why would anybody want a website without SEO; nobody will find you.
Discounts for multi-purchases
The prices presented in this table are simply an estimate of the standard packages we
offer. All projects are unique, and an evaluation will be made before a formal proposal is
made. Do not hesitate to contact us if you have any questions regarding these prices.
What About SEO For My Website
OK you are going to build a website for your
Company or Business; or you may already
have a website.
Now if you intend for your existing
customers and new customers to find your
website with off line activities for example
handing out your business card with your
website address on it.
Then you do not require any Search Engine
Optimization (SEO) for your website.
On the other hand most Companies and Businesses have a website to increase their Brand
Awareness, Customer Acquisition, Sales, Revenues and Profits through online lead
generation directly from their website using the search engines such as Google and social
media for example Twitter, Face Book and perhaps and increasingly so YouTube.
If this is why you built your website you will need to apply SEO (On-Page SEO and Off-page
SEO) to your website or your customers will not find your site on the search engines and the
time, money, and effort that you put into your website will have been a waste of time.
Building a Website for your Company or Business is just the beginning – Why, keep reading
Why Is SEO So Important To A Website (Your Business).
Why Is SEO So Important To A Website (Your Business)
Here at SEO Hong Kong we are regarded as
the premier Search Engine Optimization
(SEO) Agency, according to the real Google
Website Rankings, with our market leading in
house SEO Services On-page SEO page 14
and Off-page SEO
https://seohongkong.website/off-page-seo-
website-optimization and our in house Web
Design Services.
If you do not know what SEO is then take a
look http://seohongkong.website/seo/seo-services/best-seo/what-is-seo or if you are more

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interested in how we can help you and your business to increase your companies their
Brand Awareness, Customer Acquisition, Sales, Revenues and Profits then read on or
contact us here (Blatant Plug) contact@seohongkong.website .
Our Agency SEO Hong Kong is in the business of moving our clients websites from low
value real estate to high value real estate.
This High Value Real Estate has an address called "The First Page Google Page 1" and its
"High Value" because an increasing amount of your existing customers (repeat business) and
potential customers (new business) are looking for your company’s products and services
right there on "The First Page Google Page 1".
Now this is important as an increasing amount of your existing customers (repeat business)
and potential customers (new business) are looking for your company’s products and services
right there on "The First Page Google Page 1", and not on a Low Value Real Estate address
called page 2 or 4 or 67 etc - no they are only searching (looking) on "The First Page Google
Page 1" - and it gets worse.
You see if your company website is not located at this High Value Real Estate address called
"The First Page Google Page 1" then your competitors websites are, and an increasing
amount of these people - your existing customers (repeat business) and potential customers
(new business) - that are searching (looking) for your company’s products and services - are
now going to purchase from your competitors instead of from you.
You now understand why its imperative for your company website to be located and
positioned at this High Value Real Estate address called "The First Page Google Page 1". So
that when your existing customers (repeat business) and potential customers (new business)
are looking for your company’s products and services they can find your company (website)
and buy from you - got it?
It is ONLY by utilizing and implementing Search Engine Optimization (both On-page and
Off Page SEO) strategies and techniques that will position your website on this High Value
Real Estate address called "The First Page Google Page 1" so that new business comes to
you.
Without applying SEO to your website (and your other online properties for example
your Google My Business (GMB) property) your website will reside at a Low Value Real
Estate address called Google page 2 or 4 or 67 etc with all the other "Companies that are
going out of business".
And all of that money and time that you spent on planning and building your website
was of no value.
Now most people have "Got it" by now, but they come out with some astonishing statements
and questions the most "Popular" being:
"Yes but SEO costs a lot of money, doesn't it" or "How much does SEO cost"
This if course is the wrong statement and the wrong question; having demonstrated the

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imperativeness of your company website being located and positioned at this High Value
Real Estate address called "The First Page Google Page 1", and pointing out the
consequences of your company website being located and positioned at a Low Value Real
Estate address called "No Where To Be See Page 450".
The correct statement and question should be:
"SEO is a lot cheaper than being located and positioned at a Low Value Real Estate address
called "No Where To Be See Page 450" because if our customers cannot find our company
website when they are looking for our products and services they will not purchase from us
and we will make no sales"
or
"How much will it cost my company not to be located and positioned at this High Value Real
Estate address called "The First Page Google Page 1"
So hopefully we all now agree about how imperative it is for your company website to
be located and positioned at this High Value Real Estate address called "The First Page
Google Page 1".
Interested In Finding Out More.
Well, we love to talk with new people about
how we can help them increase their Brand
Awareness, Customer Acquisition, Sales,
Revenues and Profits for their business.
So why don't you get in touch before your
competitors find us. You can find out more
about our SEO Services here -
http://seohongkong.website/our-services
On-Page SEO Website Optimization
What Is On-Page SEO And Why Is It So Important?
On-Page SEO is the beginning of the SEO process of optimizing your website for Ranking.
Now hear us here. It may be the beginning but it will make your life easier if you follow what
you learn in this guide as closely as you can. The more on-page SEO your website has the
easier it will be to get those page ranking where your existing and potential clients can find
you and buy your products and services.
On-page SEO is the foundation on which ALL other SEO builds upon. Ignore this at your
peril.

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The Most Common Issue That Is Holding People
Back From Ranking Is On-page SEO
You may have attended to some of the other off-page SEO Critical Success Factors (CSF) for
example:
1. Links pointing to your site
2. Social Media Content distribution
3. Search and Click
However you will be constantly running up hill if your on-page SEO is poor and you will
probably be trapped on page 2.
An analogy is this.
You are a formula one racing team.
You use the best up to date petrol (your off-page SEO) available but your racing car (your
on-page SEO) is 10 years old, receives no servicing and your mechanics were trained 15
years ago and have undertaken no more training since.
If you do not build a good up to date racing car with skilled mechanics and regular servicing,
your racing car is simply not going to go anywhere despite whatever else you do to get it
going.
So without up to date on-page SEO as prescribed by SEOs who are at the forefront of the
SEO knowledge base and implementing prescribed regular updates to your site; your site is
going to rank on page 677 of Google or at best on page 2.
Got it.
What You Will Find In This On-Page SEO Guide
This is an intermediate guide. You should know your way around WordPress, plug-ins,
metas, HTML etc. This Guide is for those that need the latest information, which will give
them the final that push to get onto page 1.
What you will find is specific guidelines and techniques for optimizing your site on-page
content according to the Real Google Rankings.
On-Page META Data Optimization
What Is A Uniform Resource Identifier (URI)
A URL is a URI. A URL is one type of Uniform Resource Identifier (URI); the generic term
for all types of names and addresses that refer to objects on the World Wide Web (WWW).

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The term "Web address" is a synonym for a URL that uses the HTTP or HTTPS protocol for
example a web address is http://jones.com (a root domain) or www.jones.com (a sub-domain)
or more completely (correctly) http://www.jones.com (a complete URL web site address).
Wherever possible we recommend using root domains http:// and not sub-domains www.
Web Site Domains
Where possible use an Exact Match Domain for your money site.
It may mean that you have to be more cautious with your Keyword ratios and anchor text but
it is an important signal to Google (and your audience) as to what your site is about. Here
then the benefits out-way the negatives.
What Is An Exact Match Domain (EMD)
An Exact Match Domain (EMD) uses the exact keyword for the domain name.
In this Guide, we will use the familiar "cat training" keyword example to illustrate our points.
In our example the EMD would be http://.cattraining.com, http://cat-training.com, or some
variation thereof (note always use the root URL and not the sub-domain www.).
It has been reported that the value of EMDs have been devalued by Google.
We believe that EMDs still work and add value by offering an unfair advantage in site
ranking by having the keywords in the URL (more on this later). However, they have a much
higher chance of getting hit with over-optimization problems, so be careful with your
keyword ratios and anchor text.
We have a choice here and we prefer EMDs and PMDs (Partial Matched Domains – see
below). The ranking value is just too good to ignore and we have found that it’s still quite
hard to get hit with over-optimization penalties when you are choosing anchor text correctly
and in the correct ratio.
Something to consider if you are not building a “Branded Site” for a client for example
jones.com. Consider making a PMD and EMD site in parallel, especially if you’re a beginner.
Making parallel "associated sites" helps you minimize the risk of a penalty for example
perhaps only one site may be affected. With the best case scenario being that you rank
multiple sites on the first page and dominate the keyword / page ranking.
What Is A Partial Match Domain (PMD)
A Partial Match Domain (PMD) uses the target keywords, but adds additional words between
or around them for example http://mycattrainingguide.com or http://trainingyourcat.com or
even http://topcat.com. Even having one word of the keyword phrase is enough to put you in
the PMD category.

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PMDs work very well today, as they were blessed with a little more leniency in the June 2014
Google updates. As of now, EMDs and PMDs are our preferred domain naming strategy. We
use an EMD if its available, and a PMD if not.
Even at the inner-page level, we have noticed a significant advantage of partial match over
exact match. Throw in an extra word in your inner-page naming and you will find it easier to
rank over the exact.
For example:
PMD inner page: http://.ilovemymoggy.com/training-your-cat GOOD
EMD inner page: http://.ilovemymoggy.com/cat-training BAD
What Is A Branded Domain
Branded domains include none of the target keywords in the domain name.
All of the major domains that Google loves for example WebMD, Forbes, Amazon,
Wikipedia are branded domains and are afforded the most latitude against penalization which
then enables Branded anchor text from your links to be pointed at your site, which Google
also loves.
Branded domains are great for a long term strategy. If you’re building a site for a real product
and are looking to create some recognition, then this is the way to go. Brand domains are also
recommended for beginners, where you might not have a fine grasp on the nuances of
optimization.
You can have a branded domain homepage targeting your main keyword, even though it does
not contain the keyword itself in the URL and this is accomplished by taking advantage of the
TITLE tag.
Optimizing On-page Title META
This is what goes into your <title></title> HTML. Also known as your Title Meta. Most
people use the popular Wordpress Plug-In's for example "All-in-One SEO" or "Yoast" to
create individual title's for each page.
Back in the old days, people used to simply spam this field with their keywords. For example,
"Cat Training Tips, Cat Training Guide, Learn How To Train Your Cat".
Today, you want it to be readable (make sense) to the user and you want to use the keywords
sparingly (more on this later) and make sure to create a unique title for each page.
Description META Optimization
Same as the title meta. It's filled out with the "All-in-One SEO" or "Yoast" plug in. Use a
unique description for each page (more on this later).

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Furthermore, using the techniques below, we have seen clients get incredible results, with
sites jumping from page 6 to page 1, in a very short period of time (days not weeks) simply
from following this Guide.
These days, it's all about being subtle and not blatantly showing Google what you are trying
to rank for. Also this strategy does not risk over-optimization and uses Google's highly
intelligent semantic “synonym association” to get Google to recognize your
page's relevance towards a specific topic.
Get Your Keyword Optimization In The URL
Get your keyword in the URL (once), but add an extra word or two. Use synonyms if
possible, for example if a Branded Domain is targeting the keyword "cat training".
GOOD: http://.ilovemymoggy.com/cat-obedience-training (added an extra synonym)
BAD: http://.ilovemymoggy.com/cat-training (don't use the exact keyword in the URL)
Example: Partial Match Domain is going for target keyword "cat training".
GOOD: http://.catguides.com/how-to-train-your-kitten ("kitten" is a related word to
"cat")
BAD: http://.catguides.com/how-to-train-your-cat ("cat" is used twice)
Get Your Keyword In The Page Title
Get your keyword in the Page Title (once), keeping the string together for the most part, and
keep it at the front of the title tag.
GOOD: Cat Training Guide For Beginners | Obedience Tips And More
BAD: Cat Training - How To Train Your Cat - Cat Training Tips ("Cat Training" is used
twice)
META Description On-page Optimization
Use the description to increase the click through rate (CTR) as your primary goal. Just like
the meta keywords, the description is also not considered in the Google's ranking algorithm
However, meta descriptions do indirectly improve rankings because they can directly affect
CTR, a key factor in ranking (the basis of search and click).
Don’t forget to be salesy: write your descriptions in a way that encourage people to click on
your link for example:
 Be descriptive about your page
 Be persuasive
 Make people curious
 Cut the length down to 156 characters and add the word FREE of More as the last cut
off word

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Example: These time tested cat training tips will work for any cat. You will definitely want to
check out our free...
How To Optimize Your Keyword Meta Tag
Some SEOs advise not to use the keyword meta tag as Google doesn't apply it to its ranking
algorithm anymore, however we also want to rank for Bing and Yahoo so we sometimes
include it.
Content
Content otherwise known as the context is what goes into the body of the page: the bulk of
the text that makes up the body page itself.
Here we discuss guidelines on what is working best in the content of your web pages.
Header Tags
Your <h1>, <h2> and <h3> tags are used to inform Google about the main topic(s) of your
page.
Also in the past, these fields were spammed and abused as an easy way to tell Google what
you wanted to rank for.
Using them today, we try to include your target keyword only once in one <h1> tag. And to
try and make it a part of a larger phrase, and not just the exact keyword.
Example: Cat Training Tips for Newbies
Remember each page should only have one <h1> tag. Most themes have it setup to
automatically create a <h1> tag from your page title, so be sure that you do not create two.
Each <h1> tag can have other <h2> tags underneath it, and the <h3> tags go underneath
those <h2> tags.
Example:
 Cat Training Tips for Newbies
 House Breaking (Potty Obedience)
 Kittens
 Older Pets
 Tricks
 Sit
 Shake
 Roll-over
(note: in the above example, we still only use "cat" and "training" in the H1 Tag)

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What About Ranking For Multiple Key Words
When it comes to on-page optimization, certain places are more valuable to have your
keywords in than others. Based our tests, and in the order of impact, from the most valuable
keyword real-estate to the least valuable:
1. URL
2. SEO Title Tag (i.e.: <TITLE></TITLE>)
3. H1 (i.e.: Page title)
4. H2, H3
5. Content
We can use this knowledge to our advantage, if we have multiple keywords that we want to
target on a single page, which should typically always be the case.
Let's say we have the following keywords we want to target on the homepage in order of
importance:
1. Cat Training
2. Cat Obedience
3. Cat School
4. Litter Training For Cats
5. Cat Ball Training
Let’s start with our URL, making a branded domain, with an inner page targeting. How many
keywords can we fit in the URL without looking spammy. The following URL covers our
two most important keywords.
URL: http://felineexpert.com/cat-training-and-obedience
Now for the SEO title tag. Again, let’s try to get as many keywords as possible in there,
remembering the rules we read about before.
SEO Title Tag: Cat Training And Obedience School | Feline Expert
Feline Expert is included in the Tile Tag for Branding purposes – not for generic ranking
purposes.
Next comes our Page Title and we definitely will want to get our top keywords in here, and
let’s also try to include some of the words that we have not used so far. Additionally, we'll
use a synonym “Kittens” to get some semantic advantage.
Page Title (H1): Cat Training School For Both Kittens And Adult Moggy
Whatever we cannot fit into the page tile, whether it’s because of length issues or if it’s just
not making sense for our sales copy, we can fit on H2's and H3's.
H2: Litter Training
H2: Playing Ball With Your Cat

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Lastly, in the event that we have a long list of keywords, make sure to put them in the content
somewhere – see relevancy.
Furthermore, let's say you're trying to rank for the keywords "____ review" and "____
reviews".
You will need to include both 'review' and 'reviews' somewhere on your page. If these are
important keywords, then definitely also drop them in the URL, SEO Title Tag, or Page Title.
Content Word Count
SEOs debate over how many words per page is optimal. No one has the exact number,
because it pertains on a per-niche and per-keyword basis. For example, pages in the Life
Insurance niche typically require more words per page to rank than others.
However, based on our testing experience and recent third party studies, the minimum
amount of words you want on a page is:
Regular page: 500+ words
Web 2.0 page: 1000+ words
To be safe, we recommend writing any page you want to rank for with 1000+ words or more.
It’s just going to make your life easier. This however cannot always be achieved, especially if
your site is highly graphical, so in those circumstances, stick to the minimum
recommendations above.
Google is always looking for highly relevant content and for some niches this requires
lengthy articles.
We at SEO Hong Kong have some pages at 22,000+ words with Video and Images and this
alone helped us move our client’s site from page 2 to Page 1 on Google with no other actions.
Keyword Density
Keyword density / ratios is also niche specific, there is no magic formula or rule of thumb
here.
However, today it is all about being subtle so you should be looking at keyword density as an
under-optimization SEO effort.
Individual Words Of A Keyword Phrase Matter Too
Many people ask us to take a look at their site to see if they are over-optimized, for example
they may only have "cat training" on their page 4 times, but "cat" is used 40 times and
"training" is used 30 times. This has a Google Panda-penalty written all over it – but see
below.

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So keep keyword phrases down to only 2-3 occurrences: for example once in a <h tag> and
1-2 times in the body of the content on the page.
Also try to keep individual words (Keywords for example “cat”) down to less than 15
occurrences.
Remember to use synonyms for example Kitten to keep the relevancy and the Keyword
number count down. (The above recommendations are for a 500-word article).
However some Keywords can be used more than others if it appears “natural” – to Google.
For example a website for insurance products would use the word “insurance” often and quite
naturally.
However if the company was based in say New York and it used a Keyword phrase “New
York Life and Health Insurance” more than say 2-3 times (max on a 500 words page count)
then the page / site has a Google Panda-penalty written all over it.
In summary be conservative and subtle; smaller natural keywords can be used more often
than longer specific keywords but less is more here.
Synonyms
Synonyms are the most under-utilized tool in the on-page arsenal. You can and should use
synonyms to establish relevance for a page without risking over-optimization.
In our cat training example, we can use the following words instead of "cat" and "training":
 Kitten
 Tomcat
 Tabby
 Moggy
 Obedience
 Learning
 Instruction
Since our page targeting the Keyword "cat training" we can use "moggy" and "instruction" as
often as we wish. We do not care if we are over-optimized for these keywords because hardly
anyone is searching for "moggy instruction." But by using these words we are establishing a
high degree of relevance for the page.
Authority Links
Authority Links are very important and relevant way to establish extreme relevance for a
page.
The way to do this is to link out to an authority page in your niche.

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For example:
1. A US tax accountant could link out to page articles on https://www.irs.gov/
2. A health site could link out to page articles on http://www.webmd.com/
3. General authority links can be found on page articles such as http://www.bbc.com/
http://edition.cnn.com/
Any “authority site” that is not a competitor with a Domain Authority (DA) of over 90 will
be perfect.
The ranking benefits of linking to authority sites was has been tested and quantified in this
study.
For our example, linking to a http://pets.webmd.com/cats/guide/kitten-training-tips article for
"cat training" would be ideal.
Try and avoid Wikipedia for your authority links. This is what every other SEO uses and lets
remember that Google does not like SEOs, so lets not look like one. Always in SEO ask
yourself; is what I am doing going to look natural – to Google.
For every page that you are trying to rank, throw up an authority link somewhere on that
page, past the fold, as putting it anywhere above the fold increases the chance that the reader
will actually click on it and leave your page (so always set to open links on a separate page,
this also keeps your bounce rate low).
There is a lot of discussions in the SEO community about whether or not to make authority
links dofollow or nofollow.
The nofollow school point of view is that they want to keep all their link juice on their site
and refrain from leaking it off the page.
However this is not “natural”, so here at SEO Hong Kong we use dofollow authority links
since the disadvantage of having doflollow authority links on the page would not be worth it.
If you are worried about ranking another page, simply link to an authority page (DA 90+) that
is not a competitor, and/or does not rank higher than you already, and/or is not on page 1.
YouTube
Like an authority link, embedding a YouTube video on your page further
increases relevance for the page. Videos also increase on-page engagement time, another
important metrics in Google’s ranking algorithm together with the increase in UX.
Remember Google loves Google, and Google owns YouTube.
1. Just go to youtube.com
2. Search for the video

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3. Go to share and look for embed - copy and paste into your page
Here is an example:
Google Map Embeds and Google My Business
Just as an authority link, embedding a YouTube video on your page increases relevance and
authority to your page, so does embedding a Google map on your page - especially for Local
SEO.
You can also embed the Google map in your footer so that it will appear on every page.
You will need a Google Business Listing (Google My Business (GMB)).
1. Just go to Google Maps at maps.google.com
2. Search your location / business
3. Go to share and look for embed - copy and paste into your page
Here is an example:

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Just embed the highlighted text (embed code) onto your page.

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Providing and developing your Google My Business listing is essential for Local Businesses
as our SEO Hong Kong Google My Business listing above demonstrates.
Just imagine YOUR business ranking at the TOP position on Google My Business in
your business sector – what would it be worth to you in terms of your Brand Awareness,
Customer Acquisition, Sales, Revenues and Profits.
What Is Siloing - Your Site Page Hierarchy
Siloing (Web Design Architecture) is an essential on-page strategy that allows you to get the
most out of the backlinks coming onto your page. Instead of ranking for just one page that
you send backlinks too, you will rank for any number of pages that you want.
Siloing is an inner page interlinking technique that can be best illustrated by an example.
In our 'cat training' example, lets target the homepage with the keyword "cat training". We
have done our keyword research and have found that "cat tricks" and "cat house training" are
profitable keywords and so we will build “first tier” pages targeting to those keywords as
well.
We have also undertaken some deep Keyword Research and discovered the topic "cat tricks"
and found that many people are searching for "teach a cat to sit" and "teach a cat to roll over",
so we will want to build sub-pages for those to.
Here is what our page hierarchy would look like.
When we interlink these pages, for the anchor text we want to use the target keyword(s) the

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next page is trying to rank for – with its relevant on-page content to that Keyword.
So for example when we pass an inbound link to the homepage the effect is that some of the
link juice will trickle down to the next page(s) in the “silo hierarchy” and will be focused on
the target keyword. So if you send one link to the homepage, each of the hierarchical pages
below will get some ranking boost too.
You want to place these links in the context, relevance and content of the page. The sidebar
and menus do not produce the same effect – bang for your buck.
Here is an example of Anchor Text on the homepage
Training your cat can be an easy task, if you know the right way to do it. Many people would
like to teach their cat tricks, which can be a fun and enjoyable exercise. We recommend
starting at a young age...
And here is what the diagram would look like with example anchors on the connecting lines.
The final and most important step is to link silo hierarchy pages back up to the homepage.
This recycles the link juice back to the homepage, which targets your most important
keywords. So essentially, no matter what page you send a link to on your site, all pages are
going to be getting some benefit.
When it comes to internal links, there are still rules for anchor text optimization, but the rules
are much more relaxed than for off-site SEO. Try to vary up the anchor text for the links back
to the homepage, as this page will be receiving tons of inner links.

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Anchor Text Ratios - What We Typically
Recommend
50% Target anchors
25% Brand or URL anchors
25% Miscellaneous anchors
Other Benefits Of Internal Relevant Link Building
Apart from the passing of link juice and UX navigation.
When you try to rank a page on a particular subject, Google expects to see that there are other
supporting articles linking to this page.
This is called establishing relevance on a topic.
Let's take our cat training site that is ranking quite nicely for "cat training lessons". Over the
years this site has published a lot of content related to cat training and as a result there is no
question in Google's mind that this site is about cat training.
The site owners decide to expand their business to include cat clothes. So their SEO throws
up a page on cat clothes and adds some backlinks to the page.
After 6 months the page is still stuck on page 3.
The problem is that there are no site pages citing / linking to the cat clothes page as a

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reference / relevance. As a consequence Google does not think that this site is really about cat
clothes.
To resolve this, the site owner's SEO simply needs to create some relevant pages (at least 3
pages but the more the better) and link them to the page he wants to rank – cat clothes.
As always this works particularly well for local SEO for example a cat clothes shop operating
in New York.
Adding pages such as:
 New York Cats Clothes Review
 Best Cat Clothes Shop In New York
 Trendy Cat Clothes For New York City
 Famous Cats Get Clothes Makeover In New York
These pages would add relevance in Google’s eyes and substantially aid in the ranking
process.
These pages do not even need to be accessible from the navigation bar (Site Menu). As long
as they are in the XML sitemap and indexed, their work is done.
The concept of relevance is often misunderstood or even ignored when it comes to on-page
SEO. If you can understand and implement these ideas, you will get much better ranking
results.
What Is Schema Markup
Schema markup is code (semantic vocabulary) that you put on your website to help the
search engines return more informative results for users. If you have ever used rich snippets,
then you will understand exactly what schema markup is all about.
Here is an example of a Schema code for a rating.
</p><p style=”text-align:center;”><span itemprop=”aggregateRating” itemscope
itemtype=”http://schema.org/AggregateRating”> Rated <span
itemprop=”ratingValue”><strong>5</strong></span><strong>/5</strong> based on <span
itemprop=”reviewCount”>11</span> reviews</span></p>
Adding Schema markup to your HTML (Hyper Text Markup Language) improves the way
your page is displayed in SERPs by enhancing the rich snippets that are displayed beneath the
page title.
We have had tremendous results using Schema particularly with Local SEO and “Snack
Pack” ranking for our client’s local businesses in their associated Google My Business.
Schema then is used to “mark-up” and highlight certain aspects of your data so that Google
can easily understand what your page is about. In addition, Google is able to upgrade the user
experience by building knowledge graphs and displaying review stars in the SERP results.

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Schema is definitely a ranking factor and has been quoted by Google as having an influence
on a page’s quality score. So why not implement it? Especially if you are involved in local
SEO, where Schema has a strong impact on establishing locality rankings.
People often get intimidated by the complexity of Schema, when in fact, it is extremely easy
to implement on any site.
Here is what you need to know.
1. Go here: http://makeschema.com/
2. Fill out the form
3. Take the code that they give you and paste it into your Wordpress footer.php file
4. Save
and that is all there is to it.
The site http://makeschema.com/ schema generator will give you the basics of what you need
to get the code up and running on your site.
Fresh Content Is A Key Ranking Factor
So you have just completed your website and optimized it to the fullest. So now you can
forget all about your site and focus completely on your off-site SEO.
Not quite.
You may have heard about Google’s Freshness Algorithm. Here Google wants its search
results to present the most informative and up to date content regarding a particular search as
part of its UX. It makes sense therefore that they would reward pages and websites that are
constantly delivering new and original content.
Without new and original contact you will always be running up hill to rank a site.
This does not mean that you need to commit to daily blogs, as there is a bare minimum that
we have found through testing that not only will minimize your work, but will also take
advantage of Google's algorithm and allow me to rank faster than the competition.
How Many Blog Posts Per Month
The answer is once per month; create at least one new blog post per month. This tells Google
that your site is active and alive, and importantly that the site is churning out new content,
which is getting read by your social following.
Also:
Link it back to your homepage and/or other relevant silo pages on your site. This will further
establish relevance for each of these pages as time goes on.
Syndicate these blog posts to your social profiles. You should have a Facebook, Twitter,

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LinkedIn, Pinterest, etc already setup for your website. Then every time you release a new
blog post, make sure that the article gets posted onto your feeds. This can easily be automated
with http://IFTTT.com or with WordPress plugins for example Jetpack or SNAP.
Do Not:
Write about a topic that you have already covered, even if the article is 100% Copyscape
unique. If you have already covered a topic, then do not rewrite a new article on the same
topic. Think of something else or you are opening your site to a duplicate content flag or at
the very least you will be competing with yourself.
Refresh Your Existing Content
Also, once per month, take an existing page that you are trying to rank (your homepage or a
silo page) and update the content on it. It will not take much effort, just add a short
paragraph, an image, or a video and that will be enough.
This tells Google that the specific page that they are already ranking has just got even more
current and deserves its place in the Search Engine Results Page (SERPs).
We usually alternate like this:
1. Homepage
2. Inner page A
3. Homepage
4. Inner page B
But be careful when adding new content so that you do not over-optimize the keyword
density / ratio.
A Couple More Google Ranking Factors
Google is all about the User Experience (UX).
As a consequence a sites load speed should be as fast as possible for the following reasons:
1. Google uses a sites load speed as a ranking factor.
2. It has been shown that sites that take a long time to load lose customers (Sales)
Website Hosting
Choosing the right “Host” is critical here. At SEO Hong Kong we only recommend 3 Host
providers.
For WordPress Sites:

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 WPengine
 Siteground
For Other Platforms:
 BlueHost
Content Distribution Network CDN
A content delivery network or content distribution network (CDN) is a globally distributed
network of proxy servers deployed in multiple data centres. The goal of a CDN is to serve
content to end-users with high availability and high performance (speed).
Here at SEO Hong Kong we recommend:
 Cloudflare
Web Site Building Platforms
Here at SEO Hong Kong we exclusively use DIVI by Elegant Themes.
SEO Consulting
If you have any further questions on how to optimize your page as per today's standards, feel
free to contact us at contact@seohongkong.website and we can setup an appointment to go
over your site live via Skype.

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SEO Critical Success Factors (CSF)
Learn more a https://seohongkong.website/seo-hong-kong-digital-marketing-web-
design/what-are-the-main-seo-success-factors-for-website-ranking/

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T: +852 5307 3732
W: http://seohongkong.website
E: contact@seohongkong.website