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SEO for Beginners - Wappow Reloaded Workshop

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SEO for the Beginner presentation at the Wappow Search and Social Reloaded. http://wappow.com/workshops

Publicada em: Tecnologia, Design
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SEO for Beginners - Wappow Reloaded Workshop

  1. 1. What is SEO?<br />Search Engine Optimization for Beginners<br />Jenn Mathews<br />@SEOGoddess<br />
  2. 2. What is SEO? <br />“SEO” is Search Engine Optimization<br />User types in a word or phrase<br />Search engine shows them websites<br />User clicks your result<br />You wanna be here<br />
  3. 3. How Search Engines Work<br />Search Engine’s scrub the websites<br />Then store it all in a database called “Bigtable”<br />Bigtable is a distributed storage system (built by Google) for managing structured data that is designed to scale to a very large size: petabytes of data across thousands of commodity servers.<br />
  4. 4. Letters on a page separated by spaces.<br />Groups of letters are separated by periods.<br />What Google Sees<br />What’s Stored?<br />What you see<br />
  5. 5. More Than Just Words<br />Meta Tags<br />Title<br />Keywords<br />Description<br />Linking<br />Internal<br />External<br />
  6. 6. Meta Tags<br />Title Tag<br />Controls what the user sees in the browser bar as well as the title in the snippet<br />
  7. 7. Meta Tags<br />Keywords<br />Meta Keywords only work on Met Crawler Search Engines. <br />Best use is to keep focus on specific keywords while developing pages.<br />
  8. 8. Meta Tags<br />Description<br />
  9. 9. Linking<br />Internal Linking<br />Text links that point from one page to another within the site.<br />
  10. 10. Linking<br />External Linking<br />Text links that point from one website to another website<br />
  11. 11. SEO Don’ts<br />Hidden text<br />Hidden links<br />Redirects<br />Keyword stuffing<br />Duplicate content<br />Purchasing Links<br />
  12. 12. SEO Terms<br />Snippet – The title and description of a website that is displayed in the search engine results.<br />