Roger Dooley talks about neuroscience marketing at the Emerging Media Conference in San Francisco 2001. Download the presentation and/or watch videos from this and other presentations from EmMeCon at http://wappow.com/resources/videos

1. Your Social Brain Emerging Media ConferenceJanuary 24, 2011 Roger DooleyNeuroscienceMarketing.comrogerd@dooleydirect.com @rogerdooley Copyright 2011 Dooley Direct, LLC Some Stock Images via Shutterstock

2. Neuromarketing

3. @rogerdooley

4. (from Deliver mail marketing magazine)

5. No Mind Reading No “Super-Ads” No Buy Button @rogerdooley

6. Iceberg: 88% Hidden Mind: 95% Subconscious (Lakoff & Johnson)

7. Florida from are oranges

8. wrinkle sunlight makes raisins

9. sky the seamless gray is

10. @rogerdooley

11. From are Florida oranges Sky the seamless gray is Sunlight makes wrinkle raisins

12. Priming

13. Neuromarketing

14. € $

15. @rogerdooley € $

16. fMRI: Brain Responds to Subliminal Images (Univ. College of London) Support Wappow!

19. GoDaddy Girl: 1Neuroscientists: 0

20. TheUltimatumGame

21. Ultimatum Game Results

22. Effect of Social Conversation

23. Impatient:Short Term More Important -Margo Wilson and Martin Daly

24. Bikini Pics:Worse Decisions Journal of Consumer Research

25. Attractive Photo =-4% Interest Rate Marianne Bertrand et al, 2005

26. Gender & Body Image

28. Simple vs. Complex

29. Simple Fonts Convince

30. Complex Fonts Imply Effort

33. “That gets me really angry! Let’s tell Microsoft how bad their help system is.”

34. Get on the same team!

36. Expert

37. MatchEmotions

38. Decoy Marketing

39. Subscription Offer A$59 – Internet Only $125 – Internet & Print From Predictably Irrational by Dan Ariely

40. Subscription Offer A$59 – Internet Only (68)$125 – Internet & Print (32)Predicted Revenue – $8,012 From Predictably Irrational by Dan Ariely

41. Subscription Offer B $59 – Internet Only $125 – Print Only $125 – Internet & Print From Predictably Irrational by Dan Ariely

42. Subscription Offer B$59 – Internet Only (16)$125 – Print Only $125 – Internet & Print (85)Predicted Revenue – $11,444 From Predictably Irrational by Dan Ariely

43. More Decoy Marketing

45. @rogerdooley

46. Reward vs. Reciprocity

47. Reward vs. Reciprocity

48. Reward vs. Reciprocity Conversion Up 50+% @rogerdooley -Gamberini et al, 2007

49. Your Social Brain Emerging Media ConferenceJanuary 24, 2011 Roger DooleyNeuroscienceMarketing.comrogerd@dooleydirect.com @rogerdooley Copyright 2011 Dooley Direct, LLC Some Stock Images via Shutterstock

50. The Order Effect…

51. Affects Orders! @rogerdooley 2.5 x others -Alexander Felfernig et al

52. 2 ReasonsWhy Your Site Shouldn’t Suck @rogerdooley

53. User Stress up 50% CA/Foviance Study

54. First Impression<1 sec