These slides were presented at the SEMrush webinar "Amazon Listing & Brand Protection". Video replay and transcript are available at https://www.semrush.com/webinars/amazon-listing-and-brand-protection/

1. —
Listing & Brand Protection
for Amazon
Michael Begg, Chief Strategist

2. MICHAEL BEGG
 Former Big 4 Consultant
 7+ Years in Amazon eCommerce
 Co-Founder of AMZ Advisers:
The leading digital marketing agency
for manufacturers and brands on
Amazon
 Partner in Highbeam Analytics:
Demand Planning & Predictive
Analytics for eCommerce brands
C o - F o u n d e r & C h i e f S t r a t e g i s t
m i k e @ a m z a d v i s e r s . c o m

3. R E S U M E
Manage over $5M in
Annual Ad Spend
on Amazon
Generated over
$300M in Amazon
Sales for clients since
inception
Clients ranging from
1-man operations to
Fortune 50
corporations Amazon Advertising
Partner Program
Member

4. Listing Threats
• Keyword Restrictions
• Competitor Names
• Pesticides
• Adult Category
• Category/Approval Restrictions
• Grocery
• Gluten-Free
• Organic
• Beauty & Health
• Safety/Hazmat Restrictions
• Hijackers
• Duplicate Listings
• Misleading or confusing your customers
• Misrepresenting your brand

5. Content Changes
• Buy Box winner can change content
• Amazon does not enforce brand registered owners’ content
• Content changes can significantly affect SEO of your listings
• Listing Copy changes
• Product Image changes
• Save Content Offline
• Bullet points, descriptions, titles
• Categories/subcategories
• Product Details

6. Amazon Brand Protection
Challenges
• Intellectual Property
• Trademark
• Copyright
• Protecting content imagery
• Amazon’s Brand Registry
• Requirements:
• Website
• Email
• Trademark
• Amazon Brand Protection Tools & Programs
• Transparency
• Project Zero
• Image Search
• Minimum Advertised Price (MAP)
• Non-transferable Product Warranties

7. Actions You Can Take
• Listing Protection Strategies
• Third Party Software
• Daily Reviews
• Listing Merges
• Variation Merges
• Brand Protection Strategies for Unauthorized Sellers
• Intellectual Property
• Cease & Desist
• MAP Enforcement
• Channel Restrictions
• Product Serialization
• Bootlegs/Knock Offs
• Test buy
• Product Differences

8. How to Get in Touch with Us
mike@amzadvisers.com
amzadvisers.com/contact-us/
calendly.com/amzadvisers/amazon-strategy-call

9. Questions?