Please welcome SEMrush AU Search Awards! This October we will celebrate the success of online marketing professionals in the Australian market. Top marketing campaigns and best marketing teams that work in online space that bring exceptional growth and revenues to companies will be recognised and rewarded. Follow the link to learn more about the Awards: http://www.semrushawards.com/ From this presentation you will learn what the judges will be looking for in the entries.

1. SEMRUSH SEARCH AWARDS
J O I N A U S T R A L I A ' S M O S T P R E S T I G I O U S A W A R D S
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2. B I J O U M E D I A M A R K E T I N G P R O P O S A L
J U D G E S
JEFF BULLASJUDITH LEWIS DAN PETROVIC ALEYDA SOLIS NATHAN CHAN
PETER MEADPHIL LEAHY DAWN ANDERSON JIM STEWART KEVIN INDIG
Check our full judging panel at: semrushawards.com/judges
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3. JUDGING PROCESS
2. JUDGING DAY
All pre-scores will be combined and the
highest scoring entries will determine
the shortlists. Judges will meet to
discuss the highest scoring entries and
agree the winner for each category.
Judges will read and pre-score all entry forms, including any supporting materials submitted.
Judges will be asked to give a score for each question within the entry form. These will be
combined to give an overall score for each entry.
3. AWARDS CEREMONY
Judges together with the hosts of the event
and sponsors will be announcing the
categories, shortlists and the winners from
the stage during the Awards ceremony.
1. PRE-SCORING
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4. JUDGING PROCESS
CONFIDENTIALITY
Only the host and the judges will have
access to all submissions and all
information listed in the entries remain
confidential. Judges are not allowed to
disclose any information from the entries.
All judges are advanced SEMrush users, and SEMrush will be the primary software which will be
used to define the success of the campaign. On top of SEMrush, judges are free to use any other
third-party tools they have access to.
IS SEMRUSH JUDGING?
SEMrush as a company remains neutral and
no one from the team will be taking part in
the judging. The team has access to entries,
shortlists and the names of the winners, but
the decisions are made by judges only.
THIRD-PARTY TOOLS
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5. There is a great difference in a good
effective campaign and the award-
winning campaign. Outline why you think
your campaign is award-winning!
I D E A S & E X E C U T I O N
B U S I N E S S M E T R I C S
A W A R D - W I N N I N G
Use five Ws (Who, What, Where, When
and Why). Describe your strategy and
how seamlessly you have deployed the
campaign.
Judges will use a lot of third party tools
(all of them use SEMrush) to check if the
numbers you have presented match the
real picture.
JUDGING CRITERIA
What judges look for in the entry
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6. S E E Y O U T H E R E !
F O R C O M M E N T S O R Q U E S T I O N S :
Email me at o.andrienko@semrush.com
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