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How To Grow A Social Media Community From Scratch

Find out the secrets of growing a strong community using Twitter chats, helpful tools and many other small things that made all the difference.

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How To Grow A Social Media Community From Scratch

  1. 1. How To Grow A Social “,0,” Media Community From Scratch c; §"O| gaSEl/ lr‘Lisl1 via #ar.11e(_h| on<; l(_m
  2. 2. He/ /o / lD: T£CH/ Who am '7 /0 £0,130"! My name is Olga Head of Social Media at SEMrush 0 Contributor to SE], Social Media fie-"B A Examiner, Distilled and more :4. . l' . . . . l = l «allll l ‘, -"1'I. ‘.-»_= ,~ 3122:‘ ‘ . _. ' x‘“ . "" 1]». -.~.
  3. 3. How To Grow A Strong Community Using Twitter ». fi"O| ‘t; clSEl/ ll ush via i. iatller. l1|oiitlon
  4. 4. TWEET POPULAR CONTENT (NOT YOURS > YOURS) MONITOR & RESPOND TRACK AND ANSWER TO BRAND MENTIONS RELEVANT QUESTIONS as , » - I I . as a ' I I I ere FOLLOW 100 PEOPLE IN PARTICIPATE IN YOUR INDUSTRY DAILY TWITTER CHATS GI "II3:, %'3=I(VIIr‘| t-71'! Viki '. "5P: I0‘I(= -I f'I| I‘= >l| Iol¢I| :
  5. 5. FO LLOWE RS VS. COM MUN ITY "*2 »_ @ II;4=l~5i=1l'4I= —’II: I'¢ '0: ‘. "7*‘-. t,I’| ’l= l.2'nIIeInlI'l«m.
  6. 6. if K PARTICIPATE IN TWITTER CHATS ~; :.iCll gab E M i’l_i:3I‘l urn =4 i1t‘Ii, zf}n: jIiI«'j: n lit [:1 iii "2
  7. 7. WHAT IS A TWITTER CHAT? ONE #HASHTAG PREDEFINED TIME & DATE SELECTED TOPIC 6-10 QUESTIONS (-31% "V569-T'I: WIi"| I~‘I'Il 111:» -. ‘k1a‘I(=4j: ‘1Iiemo‘lem
  8. 8. CHATS YOU SHOULDJOIN #BUFFERCHAT Wednesday at 5 pm BST #CMWORLD Tuesday at 5 pm BST #SEOCHAT Thursday at 6 pm BST #SEMRUSHCHAT Wednesday at 4 pm BST @'"l%}II_3=. %5i'FIl'lI-'{I, I~'I'I Viki-53:16Il= l';23lIfm(ilII1:
  9. 9. tif@mEfi§D* ~. I T~. "‘? I""I"""‘ "’i“i ‘- : " I-'’- “ll _. g. , ~._ .1- - @OlgaSEMrush via #adtech| ondon
  10. 10. AUDIENCE & ENGAGEMENT You will grow your audience and increase engagement dramatically without using any paid promotion. l(«'2I‘T‘)l: ;4=l-fl‘-_1wim. ~|iI vn: fa -i‘2E, Io1Ii: I<: i‘| I~axiMin.
  11. 11. u TWITTER ENGAGEMENT +450% IN 9 MONTHS @OlgaSEI’Ii'Lisli via tiadtech
  12. 12. u TWITTER AUDIENCE FROM 7K TO 23K @OlgaSEMrush via #a(IlECIlIOiT(. IOll
  13. 13. UNLIMITED CONTENT IDEAS Loads of user-generated content. Each answer during the chat can be used in your future content. : (f1If~II': GT: ‘I: I'lIiI’| L'I'll VIP= _- 7': "’; I"'E(aF: i"“Til‘iQn. l
  14. 14. § buffer 3’ V . ’, ' ‘I5 Key Features RKLK 0/‘I1 / m-fer! (0/Ill I/ ml rnmi; aid! ’ ‘ sew” 12 Time-Saving 'lbi ; ’. . . _, ., _,. _ How To EXDI3"i SEC to Others: Tip by ’ FMS“ MM». /53’ _ ' _ - la‘ vi’ --I. -.w‘~v"i fir‘, via "-* ‘i. 'I'i. =' I ~ ‘ -I -I ISE. Mn. m:-1: .1. . I Iaimvvsi/ nvnm-/ .'n. lJ r 4:3.’ LLIV 165"‘ I . 'IIn£-’». ~,-1.‘. -I: -ul I Iiiw '‘ ii Y @OlgaSEMrush via #adtech| ondon
  15. 15. Average number of shares for semrush. com posts Average number of shares for Twitter chat recaps on semrush. com Data via Buzzsumo @iuIl; {=I1I:1l'iI>iI§:1’a vi}: -, -': r‘: u_I(= tfIiIleI1lnIo)1
  16. 16. RELATIONSHIPS WITH EXPERTS Twitter chat is a great and easy way to strengthen relationships with experts in your industry. : (f1If~II': GT: ‘I: I'lIiI’| L'I'll VII= _- 7': "’; I"'E(aF: i"“Til‘iQn. l
  17. 17. © l was super impressed by the volume of t tweets and how active It was. Nicely done? We had a great time participating and were really impressed with how organized the chat was. Thanks for having us! This was super awesoiiiel Keep ii: in mind for anything else like this’ ipr; iJO| gaSEl/ lrtisli via ttadteciiloriclon
  18. 18. HOW TURN YOUR TWITTER FOLLOWERS INTO COMMUNITY BY HOSTING ATWITTER CHAT Q! II3"-, SI§'WIr‘«Il~‘I'I VH3:‘; fiIiI(= l'filI: lII6lIII.
  19. 19. CHAT ESSENTIALS e You + Team «I Experts you're Friends with e Equipment (tools) 'Cf)l. »-Il; —t= }5I: I|'iIi‘II~‘IiIi vii: 7:“! =liIl= I1IiII‘9,II|5I¢Ili
  20. 20. TWITTER CHAT CHECKLIST - Take part in other chats - Define date/ time & topics - Invite a special guest + audience - Create visuals & promote - Celebrate your audience & your team - Analyse and improve l:5*O| gaSE I/ II Lisli via 1‘: acItE*cIi| i'_iIicl(_)iI
  21. 21. Target Audience —. & Date & Time - 3-4 Topic Ideas @ . :;:1 13.53 (‘. ‘I. ‘:3‘II5('= .I§'I§Ii'iI'3!I-7‘I'Ii "Ii: ii§= Lta‘l'(‘5i. »-: i‘iiei-tditini
  22. 22. WHERE TO GET TOPIC IDEAS - Keywords that are relevant to your brand - Trending topics in your industry - Speech headlines at live events - Questions your clients ask - Find the expert and adjust the topic I: :5*QlgaSE MI ush via *3B(IlECIiIOlli, I()l’l
  23. 23. #SEMRUSHCHAT EXAMPLE , so MILLION , ‘ £5 iausons aw I A @ I )‘i‘0‘BE. AI-IEAD ‘ _‘ E OF YOUR lg COMPETITOIIS How Keyword Research Fuels SEO -sEM. ... i.. i.. « mi. @gi. ... ~., ..i. . 5.. ..-5.. you . ,. 157/ ET . 4 i: :?iiC)| ;:1ciSE Mi i, i:~. Ii via i: .:ir_lt, eI, I’Ilr_iiiI, li_i"i
  24. 24. POPULAR QUESTIONS 4- The anatomy of It T e Checklist A "Mi- ~ Mistakes ' it Tools « One "pro" tip ""'| ir. ‘Ml '. iiillh‘ ill V. W"“‘“v‘ '1» I'_. j@iF‘lI; (:')-“I'HwlnI| .'1i in: ': "9:IiI(= l<"! iIle)il5l¥‘li
  25. 25. HOW TO INVITE YOUR AUDIENCE I‘ <9 Tweet company's loyal friends I C} Invite people who Tweet targeted engage with your content Followers (I) Send a newsletter ‘@I= li3g= ).‘1”: !'i'iIi‘I| .-1i: vii: -. -"9:i%‘I(: it‘1iImu'Icin.
  26. 26. L-1» xi + mp, rv 'g7’lvilIu‘h. J'(Jiu‘I ’. :_1'»1willu‘haIdlu1 [: _;‘Iwilii. -'rIunciu1 SCPL‘ tn nu ma . - v Googi-: Expert 8. Put: : Spu. ‘Jki: ' €_: ‘Cm -. .u= FIL~qu-_'Il aw ur, niaiIii. ~l«: I. dlgila social 3 TECH & SOCIAL MEDIA INFLUEHCER I 152 G 00.3‘ itsoc Jsui '19 PIi: y1eu' and In'1 Co-Founduroli. ’glCc~1iinsAxis w 1'1 (g‘du’1p- Enliu pri. -m. -.Ir ul Hm-. urI. m W41’ ‘ . .'. i.- («Gigi Jiyrzu . L :1 I. .'. K.E I Expert users to XLS lormat ‘ , . T_V_LIu: uVI: .luI'. ..I' L . . . ;.. .., ,i , . Viu . .. .pvin1.i. =.. m.. .- "‘: i'. ‘1n. CI-J. ' _ , , 2'11 : , ‘, V , FIE * J’ *1‘ J . dI: >L ' fir ~ [—" ; .Isl_lwuui r* J V 3 367223 unoao-1 20150111.: 365009 'aiOc1U3 2315 21 30- 195155 un0clO4 2015025 124731 ‘unOc! O4 2015021" : 86379 unoaa-12015020 new uioauazaisiaziv _ 65204 aioangggzp-5t: ;— 7/‘. '. iII. ;<.4 ‘ @OlgaSEMrush via #adtechlondon
  27. 27. HOW TO INVITE TARGETED FOLLOWERS a IT! SEMrush itineterigage Julavikioricitc ‘lollyiean pie share your community building tips on ‘rSLMri. -shchat at 8 am PT/ ‘I am ET tomorrow! 1 I
  28. 28. ANNOUNCE THE CHAT! . p i C SEMrush l~ow does 0 G U tho. ight: : cn tn-s Wednesday at ‘i av‘ ET! - Date & time - Chat's hashtag - Image - Hashtags i‘. ,5“l: ')| ,.t7_, e,iSEI/ ’Ii LISI“. via I$‘adlECI'i| Oi'idOi‘i
  29. 29. !. .It . . ! ‘!_Q ’. . U‘? l UU _. t / }m am am an" " ' ‘ London New York San Diego I H: ,v'— . A . % 2.»-M - « A A f-f j I = ' wok Ao. .m¢~aa. u-u 7310:: .~. . 5:4,. -r»'. - . . u , :m. ‘. 3°? [lt1nl“L"'JM= " fin av -. rr— F, 7 rV; ;rLf_-T fig sv.1Irr*. s. m: :'. ' x5 "x1”': (L': '1““J‘_? Vx": )bLl‘U/ r? ' USE IMAGES! Tools: Canva, Snappa, io (both tools have templates) C-31* i‘|3:‘; .'§#mIr! Io:1i UP: ': ':+: uil(= x~ Zi| l'mtil~'n1
  30. 30. x ‘ Buficr L J 01 Hm. ‘ so you <1r’vn-' ‘rwmw ammo? ‘ mm ’: r at " 8u‘1cr rm we Vvc moat rrpomrvx I7‘ 09'. to -wow ‘am; -n In: p'omo'. nq an .1.nch" lmH~*c'I. xl 4:‘! n. V Bumnv ‘ 0| Luta‘. -JLu.1vm, e'. )'. -.. " ~_ . ; JO mu, . : . J. n ', or. 4‘ :1-‘]u"‘ " 8""“' la"! rzh . - OI ‘. V|v.1l am-, ., 1:a'uu1mly n*n<. ,u to you? Im'n~n—n~. .n « ‘Buflcr : ‘ '4‘ C‘ 01 who“ 0 a you start your very Iv-:1 wens 1"" bnHnrch. vI ‘ ‘ 1.4 ' Buflcr . ‘ O1 Wm! cut". your 0; ‘, ' 1.-outlaw '0‘ coca (rec .1 ‘wk -v:7 t: I.’! «'. 'nh. x! " fif . , A - _ ; 4; ‘ ‘. . ‘ '-~. ‘Vs , @OlgaSEMrush via #adtechlondon
  31. 31. CHAT'S TIMELINE § 9 Greetings + Small Talk (3 minutes) ac Latest news announcement Questions + communication a Thank you's +next chat announcement ‘@l*li;4=i: ‘i= IwIm. -1“- 'l'I= ‘: '3*: iu| l'= i“Z’I| Ilm’ua"l51n
  32. 32. WELCOME TWEET CD Buflfir Q g D SEMrush Welcome to Share where you're Hi guys! We are thrilled to start this week tweeting from & what book or blog you're -%SEMrushchat! reading lately? l$£Amu~¢N1 nurrmcrm HI Ev£RYo. 'x»: ! WELCOME To / Velttnme xlmfterchaftersl SEMRUSH Tw, -n-ER Where am: you: hveeting from today? CHAT! HWL. ) i ll). ’ I
  33. 33. SLMNSH ’. :L9v‘rr_: '- nu r. _r'; 'er: t*e'levb _-: :u ‘: -': u | :.: ‘ K Don't share links, R/ ipé)WPsociAL - MEDIATOOL! '-' yOU risk lOSing " participants i Patrick McKoown 0 Now I want to skip the chat to go check it out. :(
  34. 34. WHAT HAPPENS AFTER THE QUESTION IS PUBLISHED. .. xi! ’ is. : C-: '|3')I3'. ,!§‘If-1"A| rIi~‘I‘Ii Viki ‘y"h’= l': 'A(= Vl‘: ;I‘III‘vlI7l| "l-ltlli
  35. 35. TWEET ME! What is your Favourite social network? @OlgaSEMrush I love ! #adtechlondon
  36. 36. if I '5 . ’ l L L, ‘ 3,, , SEMNIYI ! Q4 recap: live tweet. tag influencers on pics. ’ use Periscope & write a blog post after the ‘ Q7 recap: don I try to cheat the system. conference! :—e'r'rLi. s;"i: ,:": at IOCUS on local search, create high quality ~ content. It's all about the user & UXI I , ' semrushchat I ' : ‘ , , _ .4 as : ;;loi; .:' I» ; ,/I . . . 1 ~ I/ . ‘ ( bugmmstm '1» '31:" - “ T I '‘-~. . @OlgaSEMrush via #adtechlondon
  37. 37. - 1; ; '.. ;t 13-: 3* i. .': . , ,. . ___‘. . ‘. »"- I J‘ E E E I s 4; my BUILD AN H f 5,. A —: —, :- ‘ S‘ Enter a specific tthashtag here I #adtech L‘ What should the list be called? Awesome people at adztech London @OlgaSEMrush via #adtechlondon
  38. 38. BUILD AN - LIST C} Anmonv Ranaaii The ONLY T-mttav list that matters i. ri-ix’ Tf‘-. £!llK'S . .:em: uuh: :5 7‘-rL. st'»i; t. =_( SEMru. Ih .1i1r1I'>i1 ymi in NI xlimrush/ antvlnnhchli-rnckslln O n ' G La DI Pant: Tlianl-. you ‘or '. hi: ~ ml min = umruIh: hut I a serum
  39. 39. TRY LIVE STREAMING! ‘Behind the scenes‘ view 0 Periscope y(-ji ll:4=l~"i"-‘lwlrul. -iii vD= i ‘, 'h5=l| 'IA(il‘I’lII9lIlD5‘li': |ll
  40. 40. "K I - U 3, , 3:‘: . 5. ? ..: V 1. J’, - ~: . , v ‘i. -§’. _‘ 7 i ? " : “ ; -‘A I I 1'” ‘“"“‘" Hugs from our social medta team .3. Huggfignzuur . ii-Mm —, i Olgr—isomrLish& E Perstheva — — - I seri*ri; shcnat t - I’ I I ' H.1vr- . ~.** .3wt? =«: YTin day‘ " . _»i » I _ ‘J 32 nzsi§inu'". eni 45:)" ‘ ‘i-. . — T @OlgaSEMrush via #adtechlondon
  41. 41. CONTENT MARKETING DN A BUDGET RSEMRUSIICIW SEO MISIAKES YOU SHOULD AVOID #SEMRUSHCHAT riaaimnm, m~, :a ms 1 {El ii‘ .1. HOW ID BUILD A SIRDNG CDMMUNIIY #SEMRUSHCHAT Elm I2mlrvL5¢lrVo(" in ms
  42. 42. ANALYSE! Tools: TweetBinder, Keyhole, Klear, Topsy 1,147,315 Ptoplélhal p. |llI( Dated Iniuieuioiis ol the : n.I', :eu1eini5 it,5iO| ,c; aSElxIi'i, isl1via 1‘4ar, ItecIi|0iir_Ioi‘i
  43. 43. TWITTER CHAT CHECKLIST - Take part in other chats - Define date/ time & topics - Invite a special guest + audience - Create visuals & promote - Celebrate your audience & your team - Analyse and improve iI:5*O| gdSE I/ Ii LJSII via 1‘: a(ItE*cIt| i'_mr_I(_)i’i
  44. 44. TWITTER CHAT TOOLKIT 6 Hootsuite for posting is SocialBro for selecting Followers to invite «ii Tchat. io for monitoring the tweets e Canva For creating images in TweetBinder For analytics » Google doc for keeping it all in one place Se‘; -‘D3-! b1:: V"lC'LiDI Vl”t= i ': V"2=ti: I(&‘I"IIIeIiII"lsiI'Ii
  45. 45. y j MAKE ITIALL ABOUT YOUR AUDIENCE, I NOT YOU!

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