Content marketing strategy in 5 steps
Content Marketing's a...challenge. And you can leverage its true power, once you make sure you've covered all the steps that make up a successful content marketing strategy. In this presentation, you will learn how to perform a comprehensive content analysis, produce an interesting copy, make it more visible to your target audience, and keep the search engines happy. 1. Step I: Content audit (to learn more about this step, read this blog post https://www.semrush.com/blog/content-audit-for-content-marketing-strategy/) 2. How? 3. Define goals & metrics 4. Existing content inventory 5. Assign relevant metrics 6. Optimize content 7. Step II: Content creation & optimization (to learn more about this step, read this blog post https://www.semrush.com/blog/content-marketing-best-practices/) 8. How do you start? 9. Competition analysis 10. Resonating topic ideas 11. Keyword research 12. SEO-friendly copy 13. Step III: Content distribution (to learn more about this step, read this blog post https://www.semrush.com/blog/content-marketing-and-seo-how-to-build-links-in-2018/) 14. How to get your content found? 15. Competitors' distribution strategy 16. External channels 17. Influencer & media relations 18. Paid Social 19. Step IV: Management & collaboration (to learn more about this step, read this blog post https://www.semrush.com/blog/how-to-manage-a-marketing-campaign-with-semrush/) 20. How do you manage your content strategy? 21. Planning 22. Task allocation 23. Progress monitoring 24. Find the bottlenecks & fix them 25. Step V: Progress tracking & audit (to learn more about this step, read this blog post https://www.semrush.com/blog/measure-your-digital-content-performance/) 26. The biggest challenge in content marketing 27. User behavior metrics 28. Audience engagement 29. SEO performance 30. Content marketing ROI 31. If you want to learn more about building the utmost content marketing strategy, download this FREE guide on SEMrush blog: https://www.semrush.com/ebooks/ultimate-guide-content-marketers-semrush/
