Andy Crestodina - Social vs. Search

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Semrush

Learn more here: https://www.semrush.com/webinars/influence-relationships-and-your-personal-brand/

Marketing

@crestodina #contentjam
Social vs. Search
The value of various collaborations

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We overvalue the things
we can easily see

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So then what IM campaign would
have the highest value??

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The Cheese Sauce Challenge
5 chefs, 5 recipes …One Winner

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Click through rate by search position
source: https://www.advancedwebranking.com/ctrstudy/

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