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A truly untapped marketing channel

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A truly untapped marketing channel

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These slides were presented at the Semrush webinar "E-commerce Marketing: How to Attract, Convert and Retain Customers". Video replay is available at https://www.semrush.com/webinars/e-commerce-marketing-how-to-attract-convert-retain-customers/

These slides were presented at the Semrush webinar "E-commerce Marketing: How to Attract, Convert and Retain Customers". Video replay is available at https://www.semrush.com/webinars/e-commerce-marketing-how-to-attract-convert-retain-customers/

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A truly untapped marketing channel

  1. 1. A truly untapped marketing channel Dora Birna June 29th 2021
  2. 2. STOP giving away your largest and untapped marketing channel.
  3. 3. 64% of customers say that transactional emails are the most important emails they receive
  4. 4. And these emails receive 1682% more engagement than marketing emails
  5. 5. Not like this ...
  6. 6. © 2020 Forrester. Reproduction Prohibited. The ‘Buy’ stage is more than just a moment in time Is this what your post-sale experience feels like?
  7. 7. Transactional emails can drive more than 4x the revenue of bulk mailings.
  8. 8. open rate 10x higher than promotional emails
  9. 9. And often above 100%
  10. 10. 9.2% click-through rate transactional emails vs. 3.2% clickthrough rate non-transactional emails The biggest opportunity you might be missing 85% open rate transactional emails vs. 25% open rate Marketing emails
  11. 11. Is it brand loyalty? Or Experience Loyalty?
  12. 12. I was told what to expect, and you delivered on promises Top tips to build retention When things changed, you told me, and confirmed every step along the way As I experience you in every channel, it feels like a consistent relationship You added value for me, rather than asking more of me
  13. 13. Fulfilling on the brand promise is the most important part of the customer journey

Notas do Editor

  • 25 x
  • 85 vs 25


    9.2 vs 3.2

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