O slideshow foi denunciado.
Utilizamos seu perfil e dados de atividades no LinkedIn para personalizar e exibir anúncios mais relevantes. Altere suas preferências de anúncios quando desejar.

Kipp Bodnar - The Future of Social Media at HUG 2017

277 visualizações

Publicada em

Social Media is changing faster than ever before. This change is fueling new types of ways for people to engage with each other and businesses. From Bots, Virtual Reality, Live Video and Much more learn how to win in the next generation of social media.

Publicada em: Mídias sociais
  • Seja o primeiro a comentar

  • Seja a primeira pessoa a gostar disto

Kipp Bodnar - The Future of Social Media at HUG 2017

  1. 1. THE FUTURE OF SOCIAL MEDIA
  2. 2. Meet: Beau
  3. 3. A blatant attempt at using a small and cuddly to pander to the audience?
  4. 4. The most concrete example I have of how rapidly habits are changing.
  5. 5. Bingo. There it is.
  6. 6. Raising a baby is hard. SPOILER ALERT:
  7. 7. They can be so sweet.
  8. 8. Actual things I searched for in Beau’s first few months How do you get babies to sleep?
  9. 9. Actual things I searched for in Beau’s first few months Swaddling Best Practices
  10. 10. Actual things I searched for in Beau’s first few months When does a baby get teeth?
  11. 11. Actual things I searched for in Beau’s first few months Best toys for babies
  12. 12. “Alexa, re-order diapers”
  13. 13. On a walk. Over dinner. In the moment. Through mobile, and social, & voice.
  14. 14. ANSWERS EVERYWHERE
  15. 15. Not  Only  Here:    
  16. 16. HOW DID WE GET HERE?
  17. 17. A BRIEF HISTORY OF CONTENT DISCOVERY
  18. 18. When the Internet First Launched “
  19. 19. Content had a front door. That front door was the directory.
  20. 20. As search engines gained adoption, they opened up new doorways.
  21. 21. SEO
  22. 22. ORGANIC SEARCH
  23. 23. 70% of Our Traffic Comes From Old Content
  24. 24. Keywords and Inbound Links
  25. 25. A lot has changed in the world of search
  26. 26. Back then, mobile didn’t even factor into website design.
  27. 27. Today, mobile Internet usage exceeds desktop Internet use
  28. 28. Back then, website security was mainly a concern for major corporations and governments.
  29. 29. Back then, waiting for websites to load was the norm.
  30. 30. Today, a slow site leads to a decreased search rank, lower traffic, and fewer conversions.
  31. 31. Back then, doorways still had to be walked through
  32. 32. Today’s  answers     don’t  even   require  a  click.  
  33. 33. SECURITY MOBILE PERFORMANCE STRUCTURED RESULTS
  34. 34. Beginning today, we’re looking at entirely new playbooks for content discovery.
  35. 35. THE NEXT GENERATION OF SOCIAL MEDIA
  36. 36. Search Engines are where people go to answer their questions. Social Media is where people discover new questions.
  37. 37. Here's a fascinating little tidbit that changes everything...
  38. 38. 60% of time spent online is now spent on mobile.
  39. 39. 86% of time spent on mobile is spent in apps.
  40. 40. (Really, in just five apps.)
  41. 41. went  from     2.8  billion  to  7  billion   monthly  views  of  its  content  
  42. 42. 75%   of  those  views  happen   Off  Buzzfeed.com  
  43. 43. •  23  percent:  Direct  to  the  site  or  apps   •  14  percent:  YouTube  views   •  2  percent:  Google  search  to  the  site   •  6  percent:  Facebook  traffic  to  the  site   •  27  percent:  Facebook  naOve  video   •  4  percent:  Images  on  Facebook   •  21  percent:  Snapchat  content  views   •  3  percent:  Other  distributed  plaRorms   Buzzfeed  Awareness  Detailed  View:  
  44. 44. The Feed Is Winning 1
  45. 45. App content is bypassing search all together.
  46. 46. Engagement  Has  Never   Been  More  Important  
  47. 47. Social Is The Destination 2
  48. 48. 3.5 billion searches a day
  49. 49. 1.5 billion searches a day and gaining
  50. 50. This is an announcement that sits at the very top of a feature that sits at the very top of Facebook. It follows a year of intense, smart, and creative experimentation in this area. This isn’t a lark. If you’ve been paying attention, you’ve been noticing more and more public content/search/trend features popping up all over Facebook this year.” - Blake Ross, Cofounder of Mozilla Judge a company’s priorities by its pixels.   “
  51. 51. One other big little thing about social as a channel for content discovery.
  52. 52. Instagram  and  Snapchat  operate   as  content  desOnaOons.    
  53. 53. What’s really changing here, then, is not the length of the tweet. It’s where that link at the bottom takes you when you click on it—or, rather, where it doesn’t take you. Will Oremus, senior technology editor at Slate “
  54. 54. 3 Video Is Social
  55. 55. 8 Billion Daily Video Views
  56. 56. 10 Billion Daily Video Views
  57. 57. On Facebook, people spend 3x longer watching video which is Live compared to video which is no longer Live.
  58. 58. Live Video Gets 10X More Comments Than Recorded Videos
  59. 59. A year or two from now, Facebook will be mostly video - Ted Zagat, Facebook “
  60. 60. Messaging Fuels Social Growth 4
  61. 61. 60 BillionNumber of messages that run through Messenger and Whatsapp every day.
  62. 62. Powered by humans (and robots)        
  63. 63. Messaging  is   replacing  email  for   transacOons.    
  64. 64. No one wants to install a new app for every business you interact with. “ Mark Zuckerberg
  65. 65. THE FEED IS WINNING SOCIAL IS THE DESTINATION VIDEO IS SOCIAL MESSAGING FUELS SOCIAL GROWTH
  66. 66. THE FUTURE OF YOUR SOCIAL STRATEGY
  67. 67. The future is already here. It just isn’t evenly distributed yet. “ William Gibson
  68. 68. Social Media Data has never been more important, or harder to get.
  69. 69. Report on on-site plus Offsite metrics to get a total picture of your audience
  70. 70. Build your social media strategy around Video and messaging to drive engagement in the next phase of social.
  71. 71. THANK YOU!

×