Agenda: Red Hat JBoss and SAP Collaboration Red Hat JBoss - Overview SAP Netweaver Gateway SAP PartnerEdge program for Application Development Call to Action Q&A

1. SAP and Red Hat JBoss Partner Webinar
Developing and Monetizing JBoss Solutions for SAP environments
September 17, 2013

2. © 2013 SAPAG or an SAP affiliate company. All rights reserved. 2
Speakers
Thorsten Leiduck
VP, Platform Ecosystem
and eChannels, SAP
Mustafa Saglam
Director, Product
Management, SAP
Syed Rasheed
Sr. Solution Marketing
Manager, Red Hat
Rob Cardwell
VP, Middleware
Technology, Red Hat

3. © 2013 SAPAG or an SAP affiliate company. All rights reserved. 3
Agenda – Kickoff Webinar September, 17, 2013
Time Topic Content Speaker
0:05 – 0:15 Red Hat JBoss & SAP 1. Announce Red Hat JBoss & SAP Collaboration
2. Areas of cooperation - Product, Support,
Training, Marketing, Monetization
3. Agenda for today
Thorsten Leiduck
&
Rob Cardwell
0:15 – 0:30 Red Hat JBoss 1. Overview & Key Features
2. Value Prop for Enterprise Customers &
Partners
3. Enterprise Use Cases
Syed Rasheed
0:30 – 0:45 SAP NetWeaver Gateway 1. SAP NetWeaver Gateway Overview
2. Architecture
3. Enterprise Use Cases
Mustafa Saglam
0:45 – 0:50 SAP PartnerEdge program
for Application Development
- Value Prop / Business
Case
1. SAP PartnerEdge program for Application
Development (tools, services, monetization,
etc.)
Thorsten Leiduck
0:50 – 0:55 Call to Action 1. Technical Webinar – September 24
2. Developer Resources for JBoss & SAP
3. Red Hat JBoss and SAPApplications
Challenge
Thorsten Leiduck
&
Rob Cardwell
1:00 – 1:30 Q&A Q&A All

4. SAP and Red Hat Overview

5. 5© 2013 SAPAG or an SAP affiliate company. All rights reserved.
A key enabler to the global economy for over 40 years,
SAP is uniquely positioned to help the world run better
At the global level
Helping customers optimize resources and
protect the environment
At the business level
Helping companies harness data to stay
ahead of change and innovate for growth
At the personal level
Helping people have a greater voice and live
better lives by personalizing engagement
SAP mobile solutions reach 97% of the
world’s mobile subscribers via text messaging.
SAP customers represent 98%of the
top 100 most valued brands in the world.
74% of the world’s transaction revenue
touches an SAP system.

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SAP, a Business Platform Company
Accelerating Adoption and Market Access
Drive Scale Monetize Innovation Partnerfor Success
 Open product platforms, developer
licenses, developer support services
 Integrating SAP products in partner
solutions
 SAP Store showcases and
monetizes SAP and partner
innovations
 Expanded routes to market and
services capacity
 Accelerated co-innovation with
partners

7. Red Hat is…
“By running tests and executing numerous examples for specific
teams, we were able to prove […] not only would the solution work,
but it will perform better & at a fraction of the costs.”
MICHAEL BLAKE, Director, Systems & Architecture

8. SAP and Red Hat Partnership

9. SAP and Red Hat — Perfect Partners
● Lead the industry in enterprise
applications and open source
solutions
● Complementary Offerings
● Overlapping Customer bases
● Contribute to open source
communities
● Focus on optimizing
performance and reducing risk
● Founded SAP's LinuxLab and
Cloud Management Corsortium

10. Red Hat Solutions for SAP
● The leading Linux platform worldwide
● Physical, virtual, or cloud
● World-class virtualization
● Certified with SAP
● Shortens time-to-market
● Performance-tuned and high availability features for
outstanding mission-critical application performance
● Low TCO and high ROI
● Standards conformance
● Flexibility
● Performance
● Scalability

11. The Collaboration Continues…
Target — JBoss and SAP
interoperability
● Investing in development of new
application integration tools
● Working towards a more intelligent and
integrated enterprise
● Ramp “business velocity”
● Simplify integration of SAP Business Suite
with other applications
● SAP to Cloud Journey

12. Application Integration Challenges
Inconsistent Information
Inefficient Processes
Incompatible Systems

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14. What is Data Virtualization?
• Data Virtualization makes
data that is spread across
various disparate sources;
available to applications as if
it is coming from a single
dedicated source.
Virtual Data Source
BI or SOA Applications
JBoss Data Virtualization

15. JBoss
Data Grid
Connect
Compose
Consume
SAP Salesforce.comOracleDWHive
Excel,
CSV filesSQL Server
Unified
Customer View
Unified
Product View
Unified
Supplier View
BI Analytics & Dashboards Mobile SOA Applications
Unified Virtual Database / Common Data Model
Mainframe
ESB, ETL
Native Data Connectivity
Standard based Data Provisioning
JDBC, ODBC, SOAP, REST, OData
JBoss
DataVirtualization
DataConsumersDataSources
Design Tools
Dashboard
Optimization
Caching
Security
Metadata
Data to Actionable Information @ Business Speed

16. Data Virtualization Use Cases
Business
Intelligence
The virtual,reusable data model provides business-friendly
representationof data,allowing the user to interact with theirdata
without havingto know the complexities of their databaseor where the
data is stored and allowingmultipleBI toolsto acquire datafrom
centralized datalayer.
360◦ View Deliver a complete view of master & transactional data in real-time.
The virtual data layer serves as a unified, enterprise-wide view of
business informationthat improves users’ abilityto understandand
leverage enterprise data.
SOA A data virtualizationlayerdeliver the data services layer to SOA
applications. JBoss Data Virtualizationshorten creation of virtual data
stores without the need to touch underlyingsources and creation of
data services that encapsulatethe data access logic and allowing
multiplebusiness service to acquire datafrom centralized datalayer.

17. Integration Solution to Match your Needs
Messaging
• Publish & Subscribe
Enterprise
Service Bus
• Transformation
• Routing
• Mediation
• Enterprise Integration
Patterns
SOA
• Governance
• SCA
• Repository/Registry
JBoss A-MQ
JBoss Service Works
RESULT  Greater Business Responsiveness
JBoss Fuse

18. ● Make it easier to consume SAP application data and
business processes using JBoss Data Services and
JBoss Fuse
● Multiple approaches to address different integration
requirements — REST, SOA, EAI
● Goal is to deliver pre-tested interfaces that approach “out-
of-the-box” interoperability
● Functionality will be delivered in phases
Interoperability

19. Custom Java Applications
Custom Java Applications
Custom Java Applications
Choice of Integration Approaches
Custom Java Applications
JBoss Fuse
JBoss Data Services
JBoss Middleware
Non-SAP Systems/Databases
User Experiences
SAP Netweaver
Gateway
SAP Enterprise
Services
SAP Application
Integration
REST SOAP RFC
SAP Business Suite
CRM SRM SCM PLM ERP
Web Mobile Enterprise Social

20. Custom Java Applications
Custom Java Applications
Custom Java Applications
Developer Process
(SAP NetWeaver
Gateway)
Developer Process
(SAP NetWeaver
Gateway)
SAP NetWeaver Gateway
SAP Business Suite
JBoss Fuse
JBoss Middleware
Discover available
SAP services from
Eclipse IDE
JBoss Data Services
JBoss Developer Studio
Auto-generate
Java Code
Deploy App
App invokes
Gateway Services to
access SAP content
(data, business processes)

21. Custom Java Applications
Custom Java Applications
Custom Java Applications
• No SAP training required
• Continue to use familiar Eclipse
developer tools
• Quickly create new JBoss apps to
access SAP data
• Break down silos
• Access SAP systems in real-time
• Avoid latency of working with data
copies
• Increase compliance
• Access SAP systems using vendor-
supported interfaces
• Leverage existing security and
access controls
Benefits

22. Custom Java Applications
Custom Java Applications
Custom Java Applications
● Achieve simple, open, secure,
and affordable data consumption
and process automation
● Extend SAP applications
● Accelerate development — gain
competitive edge
● Increase return on existing IT
investments
● Create better customer
experiences — drive business
and customer satisfaction
Why Red Hat JBoss and SAP?

23. SAP NetWeaver Gateway

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Technology Tipping Point Requires New IT Approach
Growing new communities
of agile developers
Expansion of business data
and decision makers
Simple access to complex
enterprise systems
Manage and control mission
critical systems AND deploy
innovative solutions
New devices and
experiences
LOB innovations
in the enterprise

25. © 2013 SAPAG or an SAP affiliate company. All rights reserved. 25
Introducing SAP NetWeaver Gateway
Before SAP NetWeaver Gateway
Experiences
DevicesWeb SocialEnterprise
Software
Cloud
SAP
BW
SRM SCM ERPPLMCRM
SAP Business Suite
SAP
Hana
AnalyticsAnalytics
Point to Point Solutions
Increase Costs & Complexity

26. © 2013 SAPAG or an SAP affiliate company. All rights reserved. 26
Introducing SAP NetWeaver Gateway
With SAP NetWeaver Gateway
Experiences
DevicesWeb SocialEnterprise
Software
Cloud
SAP
BW
SRM SCM ERPPLMCRM
SAP Business Suite
SAP
Hana
AnalyticsAnalytics
SAP NetWeaver Gateway
SAP Mobile
Platform
Duet
Enterprise
From black box to open
 Enable developerswith and without
SAP software knowledge to connect
users to SAP systems
 Leveraging open standards
methodologies such as RESTful APIs,
OData, ATOM, JSON, etc.
From business-process-centric,
to people-centric
 Optimized for user interaction
scenarios
From version specific, to
timeless
 Non-disruptive, any SAP Business
Suite version

27. © 2013 SAPAG or an SAP affiliate company. All rights reserved. 27
SAP NetWeaver Gateway
Product description
•Simple way to connectdevices,environments and platforms to SAP software,based on market standards.
•Framework enables innovative new apps – Mobile/Tablet,Rich Internet, Social/Collaboration,etc.
•Connect to SAP using any programming language, REST services and OData/Atom/JSONprotocols.
Service enablement
 Generation of services based on RFC, BAPI, BOR,
BOL, MDX, SAP HANA, OData, ABAP …
 Supporting the development of new services
Core
 Error logging, serialization, traces …
 Pushing of backend events
Frontend development support (on SCN)
 Generation of proxy classes and starter apps for
iOS, Android, PHP, Java …
 Code snippets

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SAP NetWeaver Gateway Architecture
IDEs
Plug-ins
SAP Mobile
Platform
Consumer Consumer
SAPNetWeaver
SAP NetWeaver
Gateway
Gateway Core
Technology
OData with SAP Annotations
Data Source
Providers
Service
Adaptation
Supportability
Monitoring
Security
SOAPBOL SPI
Data Connectivity
Subscriptions/
Notifications
Tools
Service Builder
Custom
Development
Network
Standards
AnalyticsBAPI/RFC
SAP HANA SAP BWSAP Business Suite [ERP,CRM,SRM…]
…
…

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SAP NetWeaver Gateway in SAP’s Standard Offerings
MS SharePoint
via Duet Enterprise
SAP UI5
This is the current state of planningand may be changedby SAP at any time.
SAP Solution
Manager appProductivity apps
SAP Enterprise
Portal
SAP Jam *
* planned

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The SAP Mobile Platform
SAP, Partner, and Custom Apps
SAP Mobile Platform
Presentation Frameworks
HTML5 Nativ e-iOS
Nativ e-
Android
Nativ e-Win.
Mobile
Hy brid 3rd Party…
SAP Afaria
SAP Store
Third Party App Dev ToolsSAP App Dev Tools
SAP Services
Managed
Mobility
Strategy
Services
Implementation
Services
RDS
SAP
NetWeaver
Gateway
Native
Hybrid
(HTML)
MDD
(Agentry)
SMS
(Non Smart
Phone)
Application Services
Mobile
Commerce
Mobile
Money
Workf low
Content
Management
Analy tics 3rd Party…
Foundation Services
IDM
Authenticati
on
oData Proxy
App Lif ecy cle
Management
Data Sy nc &
Caching 3rd Party…
App Catalog
Application
Management
Device
Management
SAP Business
Suite
SAP Mobile
Services
(ex. 365)
Databases
Third Party
Apps

31. © 2013 SAPAG or an SAP affiliate company. All rights reserved. 31
31
NEW
RENEW
ENABLE
1. Provide consumer grade user experience for NEW applications
2. RENEW widely used use scenarios
3. ENABLEcustomers to improve user experience of their value scenarios
Example - SAP Fiori

32. PartnerEdge program for
Application Development

33. © 2013 SAPAG or an SAP affiliate company. All rights reserved. 33
SAP PartnerEdge for Application Development –
The all-encompassing volume program for software partners
Annual fees:
€2.5k/3.5k
incl. first pack
€0.5–1.5k
per add’l
innovation
pack
Innovation packfor…
SAP partner status Remote partner managementGlobal agreement
Development
licenses
Application
integration
SAP HANA and
databases
SAP HANA
Cloud Platform
Mobile
Enterprise
support
Cloud
resources
Enablement
Application
reviews
INNOVATE
SAP PartnerEdge for Application Dev. | Exploration memberFREE
1 year only
Developers(community)FREE
Base enablement Community supportExploration packs
DISCOVERMONETIZE
SAP Store
E-commerce best practices SAP Virtual Agency Partner directory
Embedded licensing
(planned)
SAP PartnerEdge for Application Development | Partner
15% rev
share
Partner Application-Specific
Runtime Licensing
% of partner app value (by techn.)
Go-to-marketservices

34. © 2013 SAPAG or an SAP affiliate company. All rights reserved. 34
Six reasons to join
SAP PartnerEdge for Application Development
One global contract - all-inclusive, easy sign-up,
partner owns intellectual property (IP), custom development included1
Effective enablement across all technologies2
All information and interaction in one place – the Application
Development Partner Center3
All partner apps available to customers in the SAP Store4
Self-sufficient selling via Partner Application-Specific
Runtime Licensing5
Low fees – SAP earns when partner sells6

35. © 2013 SAPAG or an SAP affiliate company. All rights reserved. 35
Application Development Partner Center
One gateway to SAP
 Full lifecycle coverage
 Hot topics and news
 Onboarding tools
 Quality-assured enablement assets
 Access to self-service and remote services
 Process wizards
 Community access
www.SAPAppsDevelopmentPartnerCenter.com
www.sapadpc.com/
3

36. © 2013 SAPAG or an SAP affiliate company. All rights reserved. 36
SAP Store
Expand your market reach
 Full self-service via "My Account"
functionality
 Ability to sell as agent
 PayPal option for collection
 Available in 23 countries
 Listing of all partner apps
 Federated search across SAP and
partner apps
 Success sharing
(15% share on transactions closed)
The
SAP Store
2,200+
Solutions on e-channels/
SAP Store from SAP and partners
4,500
Online transactions YTD
515,000
Online visits YTD
32,000
App downloads
(SAP and partner apps)
4
Status: July 2013

37. Next Steps

38. © 2013 SAPAG or an SAP affiliate company. All rights reserved. 38
Step 1: Send Your Developers to the Jump Start Webinar
Sept. 24
Topic Content
SAP NetWeaver Gateway 1. Provisioning with NW Gateway Service Builder
2. Provisioning with SAP NW Gateway Frameworks
3. OData Development for Cloud, Desktop, Mobile
JBoss 1. Overview of JBoss
2. Specific Integration Points
3. Overview of Data Virtualization
4. Data Services as Data Virtualization Solution
JBoss 1. Data Services in SOA
2. Why Gateway – SAP integration facilities
3. Which portfolio components to focus on
4. Approaches to focus for interoperability
Tour of Developer Resources 1. SDKs, Communities, Support, Training, etc.
Registration 1. For existing SAP “S-User” community members, register here
2. For those without existing SAP “S-User” community membership, register here

39. © 2013 SAPAG or an SAP affiliate company. All rights reserved. 39
Step 2: Developer Resources - SAP
https://www.sapappsdevelopmentpartnercenter.com/en/get-started/

40. © 2013 SAPAG or an SAP affiliate company. All rights reserved. 40
http://www.jboss.org/developer
http://scn.sap.com/docs/DOC-39134
Step 2: Developer Resources - JBoss

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Step 3: Red Hat JBoss and SAP Application Challenge
Visit the SAP Apps Partner Center,
enter the challenge, get enabled,
certify and publish your solution on
the SAP Store, and start selling to
SAP customers!
Join the Red Hat JBoss and SAP Application
Challenge here

42. © 2013 SAPAG or an SAP affiliate company. All rights reserved. 42
Win: Top 5 apps to be recognized at SAPPHIRE
Winners will win an award and co-marketing promotional support from Red Hat and SAP
Demo: to the SAP and JBoss juryMARCH
2014
Get Enabled: Send your developers for free training
Learn how to develop solutions based on JBoss and SAP NetWeaver Gateway.
SEPT 24
SEPT 25
Download: Get your evaluation software, Join our communities,
Register your solution idea: www.sapappsdevelopmentpartnercenter.com
OCT - MAR
Build: Develop your solution(s)
Benefit from coaching by SAP experts throughout the process.
FEB 14
Certify & Publish: Make your solution available to the SAP ecosystem
Start reaching SAP’s 230,000 customers.
Q2 2014
Timeline for Red Hat JBoss and SAP Application
Challenge
Join the Red Hat JBoss and SAP Application Challenge here
OCT 2014 Join: the SAP PartnerEdge program for Application Development
Win: 3 Finalists will win co-marketing support from Red Hat and SAP

43. Questions?

44. Appendix

45. © 2013 SAPAG or an SAP affiliate company. All rights reserved. 45
Data Virtualization Benefits
• Empower your organization with instant access to the right data, at
the right time, for the right people.
• Respond faster to change with flexible information infrastructure.
• Save co$t of unnecessary data replication and duplication.
• Complements existing integration technologies and approaches
(SOA, ETL, EAI)
• Derive value from ALL new and old data sources – Big Data, Cloud
Data, SaaS etc.

46. © 2013 SAPAG or an SAP affiliate company. All rights reserved. 46
Developers.sap.com
http://developers.sap.com

47. © 2013 SAPAG or an SAP affiliate company. All rights reserved. 47
SlideShare – Recorded Training Sessions
47
http://www.slideshare.net/SAPAppsPartner

48. © 2013 SAPAG or an SAP affiliate company. All rights reserved. 48
SAP Community Network
Get Started
http://scn.sap.com/community/getting-started

49. © 2013 SAPAG or an SAP affiliate company. All rights reserved. 49
Developer Center – SAP NetWeaver Gateway
http://scn.sap.com/community/developer-center/netweaver-
gateway

50. © 2013 SAPAG or an SAP affiliate company. All rights reserved. 50
Developer Center – SAP Mobile Platform
http://scn.sap.com/community/developer-center/mobility-platform

51. © 2013 SAPAG or an SAP affiliate company. All rights reserved. 51
SAP Mobile Academy
http://scn.sap.com/docs/DOC-36054