4. In 1952,Ray Kroc bought the hamburger restaurant
from McDonald’s brothers and named it McDonald’s.
Since then it has been growing rapidly around the
world, adding 1000s of McDs every year.
5. McDonald’s is world's largestrestaurant
chains, serving approximately 68 million
customers daily in 119 countries across
approximately 36,615 outlets. It has over 1.9
million employees worldwide.
Today
11. Have the core values changed ?
In late 1900s and early 2000s
McDonald’s got drifted away
from its core brand values,
mainly due to rapid growth in
number of restaurants. New
employees weren’t trained
well enough, which led to
poor customer service and
dirtier restaurants.
But now, it tries its best to
stick to the core values.
13. 1.Smart choice of brandelements
Using Ronald McDonald as the
brand character
to attract children.
Brand Slogan
connects with McDonald’s
large customer base.
Use of bright colours and golden
arches appeals to the customers.
19. Health conscious consumers
may shift to other brands.
Competition from
Changing customer’s
tastes and preferences.
Fail to train employees rapidly
and effectively during
expansion drives.