This document defines key vocabulary terms related to marketing promotions, including promotion, product promotion, institutional promotion, advertising, direct marketing, sales promotions, public relations, news release, publicity, promotional mix, consumer promotions, coupons, and premiums. It provides brief descriptions of each term and what they refer to regarding attracting customers and stimulating purchasing and sales.

1. By:shimara Abernathy

2. Vocabulary words
 Promotion
 Product promotion
 Institutional promotion
 Advertising
 Direct marketing
 Sales promotions
 Public relations
 News release
 Publicity
 Promotional mix
 Sales promotions
 Consumerpromotions
 Coupons
 Premiums(all examples)

3. promotion
 Decisions about advertising, personal
selling sales promotion, and publicity
used to attract potential customers.

4. Product promotion
 A promotion method businesses use to
convince consumers to select its product
or service.

5. Institutional promotion

6. advertising
 A form of nonpersonal promotion in
which companies pay to promote ideas,
goods, or services in a variety of media
outlets

7. Direct marketing

8. Sales promotions
 All marketing activities others than
personal selling advertising and public
relations that are used to stimulate
purchasing and sales.

9. Public relations

10. News release
 An announcement that is sent by a
business or organization to media
outlets.

11. publicity

12. Promotional mix
 A combination of strategies and a cost
effective allocation of resources.

13. Sales promotion

14. Consumer promotion
 Sales strategies that encourage
customers and prospects to buy a
product or service

15. coupons

16. preminus
 Low cost given to consumers at a
discount or for free.