Y12 Media coursework, Music Magazine, Data Analysis obtained in research through the use of a custom made questionnaire to attempt to find a potential market for a music magazine that would form the basis for how I would approach my Coursework.

1. The following graphs are the data that I X axis represents the number of
was able to accumulate from my research people. The Y axis is represented
through the use of a custom made by the options given in the
questionnaire to attempt to find a questions.
potential market for my music magazine.
From this small sampling I can infer that my
largest audience were between the ages of
35+
16-20, so I should primarily attempt to gear
What age are you?
the magazine towards this demographic
26-30
although remembering that there is a
21-25 significant portion of the results coming from
those aged between 21-30. I can easily make
16-20 the decision then that the best balance for
the magazine would be to create one geared
0 1 2 3 4 5 towards older teenagers to young adults.
And as expected, all who
answered the questionnaire No
Do you like music?
did enjoy music.
Yes
0 2 4 6 8 10

2. What is your favourite genre of music? Other
Hip Hop
Pop
Rock
0 1 2 3 4 5 6
The majority of those who answered the questionnaire listen rock
as their favourite style of music, so while I take into account that
there were many who listed another genre, none of these genres
when taken alone come close to the number of people who
associated more with rock music, consolidating my preliminary
thoughts on making a rock magazine.

3. Do you buy music magazines?
No
Yes
0 1 2 3 4 5 6 7
An interesting set of results came from the question asking people if they
actually bought music magazines themselves, to which the overwhelming
response was negatively answered. I now know that a large amount of my
target audience does not actually purchase music magazines
themselves, which makes it necessary for my magazine to be as appealing as
possible.

4. For how long do you listen to music
3 to 4
2 to 3
for a day?
1 to 2
0 to 1
0 0.5 1 1.5 2 2.5 3 3.5 4 4.5 5
This question was more of a formality than anything, the amount of
information that can be really gained from this is minimal at best, I at
least know that the overwhelming majority of people in my target
audience have a keen interest in, and very much enjoy to listen to
music for several hours a day, something that I had already
contemplated anyway.

5. Do you buy music magazines?
No
Yes
0 1 2 3 4 5 6 7
This was one of the most important questions that I placed on my questionnaire as it
was going to be key to how I would proceed with my magazine and my approach to
how I would design it, as well as the content that I would involve. The majority of
those asked did not buy music magazines, and so this greatly affects my magazine. I
know have to find what these people would find appealing in a music magazines, and
combine that with my knowledge of their favourite music genre, and perhaps even
use the word cloud to try and see if there was a particular sub genre in those who
responded for rock to try and isolate a particular sub genre and focus upon that for
my magazine’s front cover and main story.

6. If so, how often do you buy music
Sometimes
magazines?
Occasionally
Regularly
0 0.2 0.4 0.6 0.8 1 1.2 1.4 1.6 1.8 2
The few who responded positively to the question posed about whether they
purchased music magazines on a regular basis, and the majority said they only
occasionally purchased magazines. It makes me think that the magazine should
probably be “marketed” as monthly or bi-monthly.

7. How much would you spend on a Over £6
music magazine?
£4-£6
Below £2
0 0.5 1 1.5 2 2.5 3 3.5 4 4.5 5
The majority of those who answered said that the maximum they would pay for a
music magazine is below £2 indicating again the majority are only willing to spend a
very little amount of money on a music magazine, most likely due to the fact that
most do not buy, or have any intention on buying music magazines.

8. Do you think magazines should
No
have incentives?
Yes
0 1 2 3 4 5 6 7 8 9 10
Everyone asked believed that music magazines should incentivise a
purchase, and that the text alone is not enough, indicating that many would
welcome a physical aspect to the magazine.