Facebook Custom Audiences are critical to remarketing campaigns. This presentation contains the exact ones you need to have success with your remarketing campaigns.

1. THESE ARE THE EXACT
FACEBOOK AUDIENCES
YOU NEED TO MAKE
@ryan.was.here
@ryan stewart

2. MOST ADVERTISERS STRUGGLE
BECAUSE THEY DON’T LEVERAGE
CUSTOM AUDIENCES PROPERLY

3. Attention
(top)
Discover
(middle)
Consider
(buttom)
Remarketing ads.
Remarketing ads.
Remarketing ads.
Read a Blog
Post
Engaged with
page
10+ sec VV Came to
an event
Engaged with IG
profile
Organically and
with ads.
Watched a
Webinar

4. MAKE SURE YOU’VE SETUP CUSTOM
CONVERSIONS / EVENT TYPES

6. LET’S GET INTO THE SWIPE FILE...

7. Type Source Detail
Custom Conversion [Macro conversion] Lead or sale
Custom Conversion [Micro conversion]
Form completion of something like a webinar, content
upgrade, etc
Custom Audience Video Views 3+ Seconds
Custom Audience Video Views 10+ Seconds
Custom Audience Video Views 25%
Custom Audience Video Views 50%
Custom Audience Video Views 95%
Custom Audience Video Views 25% sec of latest TOFU video
Custom Audience Video Views 25% sec of latest MIFU video
Custom Audience Video Views 25% sec of latest BOFU video
Custom Audience Service Page URL(s) People who have viewed service page URLs
Custom Audience Case Study URL(s) People who visited your case study pages
Custom Audience [Targeted content]
A piece of content on your site that’s targeted intent
(i.e. Demandware SEO guide)

8. Type Source Detail
Custom Audience Events People who have engaged
Custom Audience Facebook Page People who engaged with any post or ad
Custom Audience Facebook Page People who sent a message to your page
Custom Audience Instagram Profile Everyone who engaged with your business
Custom Audience Customer list Full CSV upload
Lookalike Audience [Macro conversion] 2%
Lookalike Audience [Micro conversion] 2%