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Tips For Picking An Infographic Idea

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We live in an extremely noisy world. We are constantly bombarded by thousands of messages everyday on social media, emails, TV, and anywhere else you’re hooked up. That means your audience won’t care about topics that are boring, old and don’t resonate strongly with them, no matter how much you try to push it to them.

In fact, we did a content benchmark study last year where we looked at over 100k articles (including text articles, infographics, video posts) to see what content performed the best.

Publicada em: Design
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Tips For Picking An Infographic Idea

  1. 1. INFOGRAPHIC IDEAS TIPS FOR PICKING
  2. 2. Overview of the Tips TIPS FOR PICKING INFOGRAPHIC IDEAS Challenge the status quo Change the perspective Find extreme cases Go outside your immediate field Find niches and subcultures Mashup two or more topics Solve a burning problem Find origin stories
  3. 3. Why Aren’t People Looking at Your Infographics? TIPS FOR PICKING INFOGRAPHIC IDEAS We live in an extremely noisy world. We are constantly bombarded by thousands of messages everyday on social media, emails, TV, and anywhere else you’re hooked up. That means your audience won’t care about topics that are boring, old and don’t resonate strongly with them, no matter how much you try to push it to them. In fact, we did a content benchmark study last year where we looked at over 100k articles (including text articles, infographics, video posts) to see what content performed the best.
  4. 4. CHALLENGE THE STATUS QUO TIPS FOR PICKING INFOGRAPHIC IDEAS We think we have to protect our audience, and as a result, we come up with these safe and boring infographic examples that no one cares about. Does your infographic make your audience rethink conventional wisdom? Does it challenge your audience’s beliefs and behaviors? You need to ask yourself:
  5. 5. "Take two seemingly unrelated topics and mash them up. The resulting topic is usually something viewed with a fresh perspective."

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