Stlfw case study may 7_full_version

Case Study: VIP Blogger Getaway

In March, 2013, 20 bloggers made their way to
Spring Saint Louis Fashion Week from all over
the metro area, as well as Boston and New York
City.
Presented by ALIVE Magazine and Heartland
Underdog, a VIP Blogger Getaway took the group
through a series of all inclusive events. This beta
program was geared toward promoting the
expansion of Saint Louis Fashion Week,
encouraging growth in the fashion and fashion
blogging community in St. Louis and generating high
quality exposure for brands through user generated
content. It paved the way for a bigger and better
group collaboration to take place in October, 2013.
The Mission.

Beginning with a glass of wine at the airport, bloggers received VIP
treatment throughout the weekend. Over 40 gifts, all inclusive lodging
and several meals were provided.
BELLESTYLE TRUNK SHOW
Appetizers, drinks, shopping.
BLUE BIRD THE BOUTIQUE X CLR-MNSTR BLOGGER PARTY
Appetizers, drinks, shopping.
BONFYRE BRUNCH
Brunch, mimosas, coffee.
LUNCH IN THE LINDBERGH ROOM AT SAKS FIFTH AVENUE
Lunch, wine, shopping.
HAZEL2BLUE HAPPY HOUR @ ROBUST WINE BAR
Drinks, appetizers.
CANOPI.ME DINNER @ ROBUST WINE BAR
Dinner, Drinks.
GLOW: GO LOCAL BY SAINT LOUIS FASHION WEEK
Drinks, gift bags, front row fashion.
GLOW: GO LOCAL AFTER PARTY
Drinks, dancing.
THE EXQUISITE CORPSE TRUNK SHOW AT ZIEZO
Project Runway Alum Michael Drummond, Drinks, Lunch.
The Schedule.

20
32
9
121
58,110
6,973,200
912
42,000
38,430,000
45,403,200
Bloggers
Brands
Events
Blog Posts
Unique Visitors
Blog Impressions
Social Media Posts
Social Media Subscribers
Social Media
Total Impressions
The Impact.

Economy of Style
Joy and Cake
Style Every Day
Heartland Underdog
Learn to Rock It
The Daily Wild
Fox & Gypsy
A Little Slice of Pye
MintJulep8
The Kelsey Wolfe Blog
Garnets and Sapphires
Oh, Julia Ann
The Right Shoes Blog
The Style Tab
Living After Midnite
Psyche Southwell
Kate Allen
Rachael Powell
Lindsay Pattan
Carol Lynn Bills
Rachael Brandt
D. Friederich and E. Lovaldi
Jillian Pye
Holly Scoggins Kern
Kelsey Wolfe
Lorena Alonso
Julia Christensen
Tracy Davis
Katherine Tabinowski
Jackie Giardina
The bloggers.

London Times
Monster Energy
Hyatt Regency St. Louis
Chase Park Plaza
Pooch Pizazz
Domestic Vixen
Bellestyle
Saks 5th Avenue
CLR-MNSTR
Blue Bird the Boutique
Best Transportation
Bonfyre
Canopi
The Cheshire
Luichiny
Hazel2Blue
Robust Wine Bar
Mobili-Tees
Peroni
Alex & Co. Bath and Home
Blissoma
Copious
Cargo Cosmetics
The Sponsors.

#STLFW Blog Posts
http://www.economyofstyle.net/search/label/Saint Louis Fashion Week
http://www.joyandcake.com/search?q=fashion+week - uds-search-results
http://www.styleeveryday.com/?s=stlfw
http://heartlandunderdog.blogspot.com/search/label/STLFW
http://learntorockit.com/stlfw-part-i/
http://www.thedailywild.com/search/label/Saint Louis Fashion Week
http://foxandgypsy.blogspot.com/search/label/STLFW
http://www.alittlesliceofpye.com/2013/04/saks-5th-avenue-stlfw-bloggers-lunch.html - uds-search-results
http://mintjulep87.wordpress.com/?s=stlfw&submit=Search
http://thekelseywolfeblog.com/?s=stlfw
http://www.garnetsandsapphires.com/?s=stlfw
http://ohjuliaann.com/category/stlfw-2/
http://www.therightshoesblog.com/search?q=stlfw
http://thestyletab.blogspot.com/search/label/St. Louis Fashion Week
http://livingaftermidnite.blogspot.com/search/label/St. Louis Fashion Week

Economy of Style (economyofstyle.net)
Blogger: Psyche Southwell
twitter.com/economyofstyle
facebook.com/economyofstyle
instagram.com/economyofstyle
Psyche is a social science teacher and educator with ambivalent feelings about
unfashionable qualities of the academic profession to which she belongs. In 2007,
she created Economy of Style, hoping to stimulate discussions about budgets and
economics of making desires fit within budgets.
Psyche is originally from Basseterre, St. Kitts, but currently resides in St. Louis.

Joy and Cake (joyandcake.com)
Blogger: Kate Allen
twitter.com/joyandcake
Kate, a clothing and accessories junkie, loves nothing more than perusing her
favorite websites/boutiques to find her latest obsession at the best price (or at least
with free shipping!). Being creative in every capacity means she's never bored, but
style is her true passion. Joyandcake.com is a unique collection of fabulous finds
and everything Kate loves most!
By day, Kate is a pharmaceutical sales rep, a freelance graphic designer and a
stylist. Whether it's selling to doctors, creating new and innovative packaging or
working on photo shoots, she relishes the variety that her passions provide.

Style Every Day (styleeveryday.com)
Blogger: Rachael Powell
twitter.com/styleeveryday
facebook.com/styleeveryday
pinterest.com/styleeveryday
Rachael loves scouring discount racks and thrift stores for great looks that won’t
break the bank. She still holds true to the belief that clothes can transform the way
you look and allow you to try on a new persona, even if it’s just for the day. Style
Every Day was born in Rachael’s college years as she looked for a way to let out her
inner budget-conscious fashionista. Since then, Style Every Day has evolved to
become a go-to source for women looking for inspiration, tips and advice on how to
look great for less.

Heartland Underdog (heartlandunderdog.blogspot.com)
Blogger: Lindsay Pattan
twitter.com/missohiovintage
facebook.com/heartlandunderdog
instagram.com/missohiovintage
pinterest.com/missohiovintage
heartlandunderdog.tumblr.com
Lindsay is a twenty-something digital strategy and events professional in the fashion
industry.

Learn to Rock it (learntorockit.com)
Blogger: Carol Lynn Bills
twitter.com/learntorockit
Carol Lynn Bills is a twenty-something fashion blogger in St. Louis.

The Daily Wild (thedailywild.com)
Blogger: Rachael Brandt
twitter.com/rachelbrandt
facebook.com/thedailywild
instagram.com/therachelbrandt
pinterest.com/thedailywild
Rachel is a twenty-something musician, songwriter, almost-vegan and lover
of all things vintage. She loves thrift stores, kitchen dance parties, old
records, and good company. Reflecting her belief that people shouldn’t be
pigeonholed just one thing, Rachel’s blog covers all of her loves in life!

Fox and Gypsy (foxandgypsy.blogspot.com)
Blogger: Danica Friederich and Emily Lovaldi
twitter.com/foxandgypsy
facebook.com/foxandgypsy
pinterest.com/foxandgypsy
Danica and Emily, two twenty-somethings in the heart of America, give us a glimpse
of fashion, photography, style and adventure through their eyes in Fox and Gypsy.

A Little Slice of Pye (alittlesliceofpye.com)
Blogger: Jillian Pye
twitter.com/jillianpye
facebook.com/alittlesliceofpye
pinterest.com/jillianpye
Jillian is a dedicated wife, mother, and Christian. A Little Slice of Pye is simple a
documentation of the things that she learning, creating and living. She hopes each
little piece can encourage, inspire or at least put a smile on your face.

MintJulep87 (mintjulep87.wordpress.com)
Blogger: Holly Scoggins Kern
twitter.com/mintjulep87
facebook.com/mintjulep87
pinterest.com/mintjulep87
Holly is a mid-western, fashion-obsessed, champagne-swilling, little lady. Follow
along as she stumbles through music festivals, travel excessively, and fly by the seat
of her pants. She keeps you updated on the latest trends, St. Louis happenings,
local music… Pretty much a conglomerate of what is happening in her little world of
irresponsibility, fun and spontaneity

The Kelsey Wolfe Blog (thekelseywolfeblog.com)
Blogger: Kelsey Wolfe
twitter.com/kelseywolfe
facebook.com/thekelseywolfblog
pinterest.com/thekelseywolfe
Kelsey is a 21-year-old college student with a passion for writing, fashion and the
little things in life.

Garnets and Sapphires (garnetsandsapphires.com)
Blogger: Lorena Alonso
twitter.com/lorenafrager
facebook.com/garnets-sapphires
instagram.com/garnetsandsapphires
Lorena has always had a passion for fashion. She gets
her inspiration from fashion magazines, observing street style, studying trends, and
doing a lot of research via social media. Published in both English and Spanish,
Garnets & Sapphires is a fashion blog that focuses on current trends seen in high
style publications, but assembled in an affordable manner.
Lorena was born and raised in Aguascalientes, Mexico until she was 24. She has
worked for Chanel and Neiman Marcus, and currently lives in St. Louis.

Oh, Julia Ann (ohjuliaann.com)
Blogger: Julia Christensen
twitter.com/ohjuliaann
instagram.com/ohjuliaann
pinterest.com/ohjuliaann
Julia is a feature writer for a local weekly paper. She
graduated from Saint Louis University with a B.A. in Communication-Journalism and
a certificate in Creative and Professional Writing. While in school, she was the
fashion editor of the student newspaper and worked on campus media-related
things. She is a sucker for rhyming and alliterations.

The Right Shoes (therightshoesblog.com)
Blogger: Tracy Davis
twitter.com/rightshoesblog
instagram.com/rightshoesblog
pinterest.com/rightshoesblog
Tracy was born and raised in Reno, NV. Last fall, she
made the move to NYC, just in time for Hurricane Sandy. She loves being outside,
and shopping of course. She credits her stylish grandmother for the obsession with
fashion. Though she had to blogs prior to The Right Shoes Blog, she created this
one to share her passion and adventures.

The Style Tab (thestyletab.blogspot.com)
Blogger: Katherine Tabinowski
twitter.com/styletab
facebook.com/styletab
pinterest.com/styletab
Katherine, or K. Tab for short, is a twenty-something
Fashion Merchandising grad from University of Delaware, and a current
merchandiser for Chloe + Isabel. Style Tab is her personal style blog, where her
mission is to keep tabs on all things fun, stylish and affordable. She is obsesses with
fashion and shopping, but still loves the thrill of a great deal!

Living After Midnight (livingaftermidnite.blogspot.com)
Blogger: Jackie Giardina
twitter.com/jackiegiardina
facebook.com/jackiesmarketboutique
instagram.com/jackiegiardina
pinterest.com/jackiegiardina
livingaftermidnite.tumblr.com
Jackie is truly a life/style blogger, writing about her life and her style. Her creative
juice flows best in the wee hours of the morning, hence the name Living After
Midnight. Jackie currently lives in NYC and is really good with numbers.

Bonfyre (bonfyreapp.com)
twitter.com/BonfyreApp
facebook.com/Bonfyre
Launched at DEMO in October 2012, Bonfyre is a free mobile app available on
iPhone and Android that answers the question: how can I share better with the
people that matter? Whether it’s a family vacation, night out with friends or a birthday,
Bonfyre helps you plan, capture and share those experiences with the people that
make them memorable.

Bonfyre in the Blogs
http://thestyletab.blogspot.com/2013/04/st-louis-fashion-week-recap-part-one.html
http://thestyletab.blogspot.com/2013/04/st-louis-fashion-week-part-two.html
http://www.joyandcake.com/2013/03/gather-round-bonfyre.html
http://www.garnetsandsapphires.com/stlfw-highlights/
http://tribeoftwo.blogspot.com/2013/03/stlfw-vip-blogger-party.html
http://www.garnetsandsapphires.com/bonfyre-saks-fifth-av-events/
http://www.therightshoesblog.com/2013/04/stlfw-total-recap.html
http://www.styleeveryday.com/2013/04/01/brunch-at-the-cheshire/
http://www.therightshoesblog.com/2013/04/stlfw-getting-techy-with-canopi-bonfyre.html
http://www.alittlesliceofpye.com/2013/03/stlfw-blogger-brunchbonfyre.html
http://www.economyofstyle.net/2013/03/st-louis-fashion-week-bonfyre-app.html
http://ohjuliaann.wordpress.com/2013/03/27/brunch-around-the-bonfyre/
http://thekelseywolfeblog.com/2013/03/27/stlfw-blogger-brunch-saks-fifth-avenue/
http://foxandgypsy.blogspot.com/2013/03/a-few-of-our-favorite-things_29.html
http://www.alittlesliceofpye.com/2013/04/the-cheshire-market-stlfw-recap.html
http://livingaftermidnite.blogspot.com/2013/03/insta-photo-diary-st-louis-fashion-week.html
http://tribeoftwo.blogspot.com/2013/03/blogger-brunch-at-cheshire.html
Social Media
http://topsy.com/s?q=stlfw+bonfyre

Canopi (canopi.me)
twitter.com/GetCanopi
facebook.com/Canopi.me
instagram.com/GetCanopi
pinterest.com/GetCanopi
Canopi is an online community of bloggers and readers across a variety of interests
and categories. With the belief that people have the power to change how things
have previously been done, the Canopi team provides bloggers an environment
where both readers and bloggers have a change to tell their own stories through
their writing.

Canopi in the Blogs
http://ohjuliaann.com/stlfw-blogger-getaway-sneak-peek-ee/
http://ohjuliaann.com/downtown-dolly/
http://ohjuliaann.com/weekend-favorites/
http://www.alittlesliceofpye.com/2013/03/fashionably-latevip-blogger-party.html
http://ohjuliaann.com/lunch-in-the-lindbergh-room-the-top-5-splurge-worthy-picks-from-saks-fifth-avenue/
http://ohjuliaann.com/miniskirt-wearing-redheads-view-from-front-row/
http://thekelseywolfeblog.com/2013/04/01/stlfw-robust-glow-alive-magazine-after-party/
http://www.laceanddagger.com/2013/03/stlfw-chronicles-blogger-weekend-intro.html
http://www.laceanddagger.com/2013/04/stlfw-chronicles-clr-mnstr-and-saks.html
http://foxandgypsy.blogspot.com/2013/03/a-few-of-our-favorite-things_29.htm
lhttp://livingaftermidnite.blogspot.com/2013/04/photo-diary-st-louis-fashion-week-day-1.html
http://www.economyofstyle.net/2013/03/saint-louis-fashion-week-canopi.html
http://www.styleeveryday.com/2013/03/25/polka-dotted/
http://www.therightshoesblog.com/2013/04/stlfw-treasures-from-shoping-local.html
Social Media
http://topsy.com/s?q=stlfw+canopi

The Cheshire (cheshirestl.com)
twitter.com/cheshirestl
facebook.com/thecheshirestl
This St. Louis tradition began in the 1920s as a modest hamburger joint. Today the
Cheshire Inn embodies the charm and authenticity of a traditional British inn with all
the modern conveniences; eighteenth century antiques and historical fixtures live
alongside flat-screen TVs and granite bathrooms.

The Cheshire in the Blogs
http://www.alittlesliceofpye.com/2013/04/the-cheshire-market-stlfw-recap.html
http://tribeoftwo.blogspot.com/2013/03/blogger-brunch-at-cheshire.html
http://thekelseywolfeblog.com/2013/03/25/recapping-the-week-stlfw-style/
http://www.styleeveryday.com/2013/04/01/brunch-at-the-cheshire/
http://heartlandunderdog.blogspot.com/2013/03/cheshire-market-stl.html
Social Media
http://topsy.com/s?q=stlfw+cheshire
http://topsy.com/s?q=stlfw+market

Luichiny (Bronx/Diba) (luichiny.com)
twitter.com/Luichiny
facebook.com/Luichinyshoes
instagram.com/Luichiny
pinterest.com/Luichiny
The Luichiny brand was purchased by Demand Shoes, LLC, a privately held
company based in St. Louis, Missouri, in December of 2005. Shortly thereafter
Luichiny began their worldwide sales effort leading to the brand being showcased in
boutiques around the world. A regular participant in industry trade shows, throughout
the world, Luichiny draws large crowds of the top retail buyers to view and purchase
its trendsetting, eye-catching designs. As one of the planet’s hottest shoe brands
Luichiny has become a fixture on red carpets, on the pages of elite fashion
magazines and in the world’s top footwear and fashion blogs.

Luichiny (Bronx/Diba) in the Blogs
http://ohjuliaann.com/styling-luichiny/
http://foxandgypsy.blogspot.com/2013/04/leatherette.html
http://livingaftermidnite.blogspot.com/2013/04/photo-diary-st-louis-fashion-week-day-1.html
http://foxandgypsy.blogspot.com/2013/04/valley-girl.html
http://thestyletab.blogspot.com/2013/03/lunch-at-saks.html
http://www.economyofstyle.net/2013/03/saint-louis-fashion-week-pumps-by.html
http://www.therightshoesblog.com/2013/04/stlfw-london-times-luichiny.html
http://livingaftermidnite.blogspot.com/2013/04/luichiny.html
http://heartlandunderdog.blogspot.com/2013/03/stlfw-best-instagram.html
http://ohjuliaann.com/the-last-bits-of-boot-weather-brisk-spring-day-luichiny/
http://www.garnetsandsapphires.com/glow-fashion-show/
Social Media
http://topsy.com/s?q=stlfw+luichiny
http://topsy.com/s?q=stlfw+bronx
http://topsy.com/s?q=stlfw+diba

Hazel2Blue (hazel2blue.com)
twitter.com/hazel2blue
facebook.com/hazel2blue
instagram.com/hazel2blue
pinterest.com/hazel2blue
Hazel2blue was born out of a desire to be passionate about more in life than a 9 to 5
career. The online boutique is slightly edgy, with a splash of vintage, sprinkled with
a lot of class. Current brands include Tulle, Lucca Couture, Willow &
Clay, Nation, Amour Vert, Sanctuary, DL 1961 Denim, Sold Design Lab, and Threads
4 Thought basics, to name a few.

Hazel2Blue in the Blogs
http://www.joyandcake.com/2013/03/hazel2blue.html
http://www.alittlesliceofpye.com/2013/03/stlfw-kick-off-party.html
http://ohjuliaann.com/wardrobe-improvements-pets-included-pooch-pizazz-hazel2blue/
http://www.alittlesliceofpye.com/2013/04/saks-5th-avenue-stlfw-bloggers-lunch.html
http://www.economyofstyle.net/2013/03/saint-louis-fashion-week-hazel2blue.html
http://mintjulep87.wordpress.com/2013/04/01/inside-stl-blogger-weekend-sneak-peak-emerging-brands-and-
happenings/
http://ohjuliaann.com/lunch-in-the-lindbergh-room-the-top-5-splurge-worthy-picks-from-saks-fifth-avenue
Hazel2Blue
http://topsy.com/s?q=stlfw+hazel2blue

Robust Wine Bar (robustwinebar.com)
twitter.com/robustwinebar
facebook.com/robustwinebar
instagram.com/robustwinebar
pinterest.com/robustwinebar
Robust Wine Bar is an award-winning St. Louis wine bar in historic Old Webster
Groves focusing on small plates and expert wine pairing with our unique Robust
Factor wine tasting system.

Robust Wine Bar in the Blogs
http://ohjuliaann.com/lunch-in-the-lindbergh-room-the-top-5-splurge-worthy-picks-from-saks-fifth-avenue/
Social Media
http://topsy.com/s?q=stlfw+robust
http://topsy.com/s?q=stlfw+robustwinebar

Mobili-Tees (mobili-tees.com)
twitter.com/MobiliTees
facebook.com/MobiliTees
instagram.com/MobiliTees
Mobili-Tees LLC is comprised of a band of brothers...two bonded by blood...the other
by friendship. All originating from St. Louis, their love of their hometown was the
spark that ignited this brand. Combine that hometown spirit with some innate
wittiness, charm, humility, and ability for creating topical t-shirts...and Mobili-Tees
LLC was born.

Mobili-Tees in the Blogs
http://www.joyandcake.com/2013/04/one-t-shirtthree-ways.html
http://ohjuliaann.com/mobili-tees-graphic-tees-bees-knees/
Social Media
http://topsy.com/s?q=stlfw+mobilitees

Peroni (peroniitaly.com/us)
twitter.com/PeroniUSA
facebook.com/PeroniUSA
Peroni is a brewing company founded in Lombardia, Italy in 1846. It is now based in
Rome and owned by SABMillter. The pale lager is best known for its premium beer,
Nastro Azzurro, which is thirteenth best-selling beer in the UK.

Peroni in the Blogs
Social Media
http://topsy.com/s?q=stlfw+peroni

Alex & Co. (alexandcobathandhome.com)
twitter.com/alexcobathhome
facebook.com/alexandcobathandhome
pinterest.com/alexcobathhome
Alex & Co. is a line of delightfully fresh, natural, vegan skin loving products designed
mindfully and purposely to give your skin the natural wholesome goodness it
deserves. Shaw and her two daughters, Alex and Court, hand make all of the
products in their home.

Alex & Co. in the Blogs
http://ohjuliaann.com/best-in-beauty-finds-from-saks-alex-co-cargo-blissoma-and-more/
http://www.alittlesliceofpye.com/2013/04/all-natural-my-favorite-products.html
Social Media
http://topsy.com/s?q=stlfw+alexcobathhome

Blissoma (iriestar.com)
twitter.com/BlissomaGirl
facebook.com/Blissoma
Blissoma is the elegant marriage of herbal form and function, created by the
explorative mind of a scientific artist. When right brain meets left the result is
botanical innovations that really work. Blissoma is a result of nearly a decade of my
life's work exploring the healing and enhancing possibilities of plants.

Blissoma in the Blogs
http://tribeoftwo.blogspot.com/2013/03/what-i-do-fashion-week.html
http://tribeoftwo.blogspot.com/2013/04/giveaway-blissoma-holistic-skincare.html
http://www.alittlesliceofpye.com/2013/04/all-natural-my-favorite-products.html
Social Media
http://topsy.com/s?q=stlfw+blissoma
http://topsy.com/s?q=blissoma

Copious (copious.com)
twitter.com/copious
facebook.com/shopcopious
instagram.com/shopcopious
pinterest.com/copious
Copious, a socially based marketplace, helps you discover items in a way like never
before through buying and selling with real people instead of strangers.

Copious in the Blogs
Social Media
http://topsy.com/s?q=stlfw+copious

CARGO Cosmetics (CARGOcosmetics.com)
twitter.com/CARGOcosmetics
facebook.com/CARGOCosmetics
instagram.com/CARGOCosmetics
In 1996, CARGO founder Hana Zalzal set out to create a professional color cosmetic
line that top makeup artists would covet, yet would be easy enough for all women to
enjoy. Working with some of the most talented makeup artists in the business,
CARGO launched a multitude of award-winning products, never-before-seen
packaging, and groundbreaking formulas. It wasn't long before CARGO became the
one to watch and garnered recognition from around the globe as the most creative
and innovative brand on the beauty scene today.

CARGO Cosmetics in the Blogs
Social Media
http://topsy.com/s?q=stlfw+cargo
http://topsy.com/s?q=stlfw+cosmetics

London Times (londontimesfashion.com)
twitter.com/LTFashion
facebook.com/LondonTimesFashion
instagram.com/LTFashion
pinterest.com/LondonTimes
London Times has been producing women’s dresses for over 6 years and can be
found across the country in major department stores as well as local boutiques.
Producing 60 styles per season, if you’re looking for a dress to take you from your
desk to dinner or a dress for your friend’s wedding… then look no further than
London Times.

London Times in the Blogs
http://ohjuliaann.com/celebrating-semi-spring-in-london-times/
http://livingaftermidnite.blogspot.com/2013/04/london-times.html
http://www.economyofstyle.net/2013/03/saint-louis-fashion-week-london-times.html
http://www.alittlesliceofpye.com/2013/04/london-times-dress-easter.html
http://www.laceanddagger.com/2013/02/nyfw-chronicles-london-times.html
http://www.laceanddagger.com/2013/02/nyfw-chronicles-day-2.html
http://www.therightshoesblog.com/2013/04/stlfw-london-times-luichiny.html
Social Media
http://topsy.com/s?q=stlfw+londontimes

Chase Park Plaza (chaseparkplaza.com)
twitter.com/chaseparkplaza
facebook.com/chaseparkplaza
The Chase Park Plaza hotel is a vibrant legend accommodating guests in grand
style in the heart of St. Louis. This stately landmark is home to a celebrated history.
In addition to premier amenities, the hotel offers you a premier location surrounded
by the very best the city has to offer, including the Central West end around the
corner and Forest Park across the street.

Chase Park Plaza in the Blogs
http://livingaftermidnite.blogspot.com/2013/04/leopard-is-neutral.html
http://livingaftermidnite.blogspot.com/2013/04/pools-pillars.html
http://learntorockit.com/hello/
http://www.therightshoesblog.com/2013/04/stlfw-dinner-glow.html
Social Media
http://topsy.com/s/stlfw%2C+chase
http://topsy.com/s?q=stlfw%2C+chase+park
http://topsy.com/s?q=stlfw%2C+chase+park+plaza

Pooch Pizazz (poochpizazz.com)
facebook.com/poochpizazz
pinterest.com/poochpizazz
Pooch Pizazz began with a key fob purchased at a craft fair, which was turned into
the collection’s first dog collar. From $2 collar scrunches to $26 tutus, Pooch Pizazz
offers a wide variety of items for man’s best friend.

Pooch Pizazz Mentions
http://www.economyofstyle.net/2013/03/saint-louis-fashion-week-pooch-pizazz.html
http://livingaftermidnite.blogspot.com/2013/04/photo-diary-st-louis-fashion-week-day-1.htm
Social Media
http://topsy.com/s?q=stlfw%2C+pooch
http://topsy.com/s?q=stlfw%2C+pooch+pizazz

Domestic Vixen (etsy.com/shop/domesticvixen)
twitter.com/Domestic_Vixen
facebook.com/DomesticVIX
pinterest.com/domesticvixen
Domestic Vixen is a jewelry/accessories seller and lifestyle brand, specializing in
women's accessories that cater to the vixen in us all. Some specialty items are made
with sustainable fabrics and notions.

Domestic Vixen in the Blogs
http://www.economyofstyle.net/2013/03/saint-louis-fashion-week-london-times.html
Social Media
http://topsy.com/s?q=stlfw%2C+domestic+vixen

BelleStyle (bellestyle.com)
twitter.com/bellestyle
facebook.com/bellestyle
instagram.com/bellestyle
BelleStyle combines fashion, style, news, music, culture, inspiration, and design. The
blog offers free designs for its readers, as well as inspirational quotes, thoughts of
the day, videos, and tips on how to live life to the fullest each day.

BelleStyle in the Blogs
http://www.joyandcake.com/2013/03/bellestyle-beauties.html
http://livingaftermidnite.blogspot.com/2013/04/belle-style.html
http://www.economyofstyle.net/2013/03/saint-louis-fashion-week-belle-style.html
http://www.styleeveryday.com/2013/04/09/stlfw-day-two-blowing-in-the-wind/
http://www.therightshoesblog.com/2013/04/stlfw-belle-style-studio.html
http://www.styleeveryday.com/2013/04/03/stlfw-bellestyle-boutique-showroom-tour/
http://www.styleeveryday.com/2013/04/03/stlfw-bellestyle-boutique-showroom-tour/
http://mintjulep87.wordpress.com/2013/04/01/inside-stl-blogger-weekend-sneak-peak-emerging-brands-and-
happenings/
Social Media
http://topsy.com/s?q=stlfw+bellestyle

Saks Fifth Avenue (saksfifthavenue.com)
twitter.com/saks
facebook.com/saks
instagram.com/s5a
pinterest.com/saks
Saks Fifth Avenue today is renowned for its superlative selling services and
merchandise offerings. The best of European and American designers for men and
women are sold throughout its 43 stores servicing customers in 22 states.

Saks Fifth Avenue in the Blogs
http://www.economyofstyle.net/2013/03/saint-louis-fashion-week-saks-fifth.html
http://www.alittlesliceofpye.com/2013/04/saks-5th-avenue-stlfw-bloggers-lunch.html
http://www.styleeveryday.com/2013/04/17/stlfw-behind-the-scenes-at-saks/
http://ohjuliaann.com/lunch-in-the-lindbergh-room-the-top-5-splurge-worthy-picks-from-saks-fifth-avenu
http://mintjulep87.wordpress.com/2013/04/01/inside-stl-blogger-weekend-sneak-peak-emerging-brands-and-happenings
http://tribeoftwo.blogspot.com/2013/03/blogger-lunch-at-saks-fifth-avenue.html
http://www.garnetsandsapphires.com/bonfyre-saks-fifth-av-events
http://tribeoftwo.blogspot.com/2013/03/blogger-lunch-at-saks-fifth-avenue.html
http://thestyletab.blogspot.com/2013/03/lunch-at-saks.html
http://livingaftermidnite.blogspot.com/2013/04/nolita.html
http://www.therightshoesblog.com/2013/04/stlfw-lunch-with-saks.html
Social Media
http://topsy.com/s?q=stlfw%2C+saks
http://topsy.com/s?q=stlfw%2C+s5a

CLR-MNSTR (clrmnstr.com)
twitter.com/clrmnstr
facebook.com/ClrMnstr
instagram.com/clr_mnstr
CLR-MNSTR is a boutique and art space style and art are combined with an
explosion of color, trends and inspiration from the East & West coast intermingled
with the best of the Midwest.

CLR-MNSTR in the Blogs
http://thekelseywolfeblog.com/2013/03/26/stlfw-vip-blogger-party/
http://foxandgypsy.blogspot.com/2013/04/valley-girl.html
http://www.therightshoesblog.com/2013/04/stlfw-dinner-glow.html
http://www.garnetsandsapphires.com/clr-mnstr-blue-bird-event/
http://mintjulep87.wordpress.com/2013/04/01/inside-stl-blogger-weekend-sneak-peak-emerging-brands-and-happenings/
Social Media
http://topsy.com/s?q=stlfw+clrmnstr
http://topsy.com/s?q=stlfw+clr

Blue Bird Boutique (bluebirdboutique.com/)
twitter.com/bluebirdapparel
facebook.com/bluebirdapparel
pinterest.com/bluebirdapparel
Established in 2004, Bluebird Boutique carries vintage jewelry and contemporary
women’s brands, such as Citizens of Humanity, Twelfth St. by Cynthia Vincent,
Elizabeth & James, Hanky Panky and Saint Grace.

Blue Bird Boutique in the Blogs
Social Media
http://topsy.com/s?q=stlfw+bluebird
http://topsy.com/s?q=stlfw+blue+bird

Best Transportation (besttransportation.com)
twitter.com/STLBestLimo
facebook.com/pages/BEST-Transportation
Best Transportation offers chauffeured services with premium sedans, classic cars,
limousines, vans, mini coaches and limo party buses. BEST also operates a second
division called GO Best Express which serves as the official shuttle company for
Lambert-St. Louis International Airport.

Best Transpiration in the Blogs
http://www.styleeveryday.com/2013/04/17/stlfw-behind-the-scenes-at-saks/
Social Media
http://topsy.com/s?q=stlfw+besttransportation
http://topsy.com/s?q=stlfw+best
http://topsy.com/s?q=stlfw+transportation

For information on the Fall 2013 Saint Louis fashion
Lindsay Pattan | Marketing Manager & Digital Strategist, ALIVE Magazine
Lindsay@ALIVEMag.com | 314.620.0023

Stlfw case study may 7_full_version

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